Every developer or website owner should include search engine optimization (SEO) in their business goals. When the going gets tough and you need to boost your organic traffic and boost your sales, you can count on SEO to do that for you. It’s a good thing that some of the best free SEO tools in the market can help you launch an effective SEO campaign.
Rundown of the 5 Best Free SEO Tools For Any Small Enterprise
Here are 5 of the best free SEO tools that can help small businesses get recognized in the tough industry that they may be in:
This feature from Moz provides a list of your site pages with the highest domain authority. It also allows you to view pages that have linked to your website.
The tool also gives an insight on the top keywords of your website. You will also see a list of URLs that directly linked to your website.
It used to be that webmasters relied on guest posting in order to gain backlinks. However, some of the guest posts were of poor quality. When Google launched an all-out war against guest posting in 2014, many websites were affected and struggled to regain their rankings.
To remedy the situation, webmasters were forced to contact other website owners to ask them to remove their backlinks or make them no-follow. For this purpose, Remove‘em is an effective tool for identifying the location of links and whether a particular anchor text was over-optimized.
Google Trends is considered as one of the most versatile and best free SEO tools. This tool lets you determine the level of interest on a certain key phrase within a certain period of time. Such information will allow you to step up your current campaign for future campaign.
Google Trends also offers geo-targeting capabilities. This works best if you are interested with local traffic. You can arm yourself with information to target areas that are mostly in need of your product.
Lastly, Google Trends is useful in searching for news topics that are currently trending. You can use the information to boost traffic to your website.
Google Keyword Planner is helpful if you are implementing an initial SEO campaign or changing the current one. This will allow you to discover relevant keywords or multiply keywords in case of a localized SEO campaign.
Aside from discovering new keywords, you will also get information on historical search data and traffic statistics. This way, you can predict clicks and conversions and set a budget for your PPC marketing. You can filter results and get the metrics that are important to your campaign.
While it was designed for SEO professionals, SEMrush is effective for small businesses as well. With this tool, you will be able to obtain a list of keywords that your website ranks for. You will be able to determine the number of times the keywords were searched for every month.
With this information, you have at hand, you can determine which keywords are worth optimizing and targeting. You will also be able to gain data about your competitors and how you are doing against them.
All of these tools have premium versions that can provide more robust features and increased capability. However, you can stick it out with these five best free SEO tools if you’re planning to conduct a few searches a day.