Not all website owners may have the faintest idea on how to make their online presence as visible to many people as possible. Worse, some of them commit some of the biggest on-page SEO issues without them realizing it.
In this article, we will discuss some common issues that jeopardize your website’s chances of appearing on top of search results:
1. Focusing on quantity instead of quality
Having updated content may help people to become more curious about what you will offer next. Unfortunately, some people misunderstand “fresh content”, thinking that having more is better than having the best.
More than wanting to provide several articles on your site, your focus should be centered on the quality of information that you provide. Does your recent content have anything to do with your business at all?
Note that people are getting wiser these days, to the point that they might not fall for cheap parlor tricks. You might just be wasting time adding fluff content that does not help your website at all.
2. Increasing keyword density and count at the expense of content
It’s pretty much standard fare for SEO experts to know the important of using the appropriate keywords to boost search rankings. However, you should never forget that content quality is still more important.
What is the use of dumping so many keywords when they don’t provide the necessary information that your target users may want to receive? One of the most common on-page SEO issues is repeating keywords too often that it really no longer makes sense. This is a classic case of black-hat SEO, which you don’t want your website to be associated with.
3. Using an unnaturally rich anchor text
Making use of keyword rich anchor text may help boost your search rankings, but this can only happen if you make use of them sparingly. Using a specific URL link on the same keywords as anchor text too muh on a single page may look extremely unnatural and bordering towards robotic.
In other words, overuse of rich anchor text may drown your site rather than make it appear among the top search results.
4. Dismissing the importance of title tags and meta description
By providing a brief introduction through title tags and meta description, you can already capture the attention of search users. Make sure that the appropriate and unique keywords are included on both title tags and meta description so that users may already be given an idea on what your site is all about. Using words in your title tag that is not close to what your business is all about may mean losing potential customers.
Your meta description should contain roughly 25 words or 140 characters. Never stuff it with too many keywords, and try not to include your website name in all of your title tags as this would make them look like duplicate pages.
5. Ignoring internal pages
Aside from optimizing your home page, you should never ignore building links in your internal pages. To make your website increase its search rankings, always add internal links on page content that enhances the information. Search engines do not rank a website on a per-page basis but rather the website in its cohesive entirety.
In SEO, you may go about a number of ways to increase your website’s online visibility. However, make sure that they are within the right parameters. An increase in traffic may become noticeable but ensure that you are doing the right techniques to always let you stay on a higher ranking.