Let's be internet friends

You’ve probably seen a lot of SEO best practices, and tried some of them. While some SEO techniques are effective, some either take time to see results or rely too much on black-hat SEO to the detriment of your site’s search rank.

SEO Best Practices: Blogging Bi-Weekly

In this article, we will discuss five reasons why you should start blogging every two weeks as part of your SEO strategies:

1. By writing on a regular basis, search engines will find you

One of the most effective SEO best practices is to keep your website updated. Blogging, in this sense, should be done on a regular basis for you to attract search engines looking for new information they can share.

Visibility is key—and that is basically the same principle that you should follow in maintaining your blog. Writing regularly – more ideally every two weeks – will keep your website visible in the very competitive search results race.

2. Blogging every two weeks shapes your creativity in a shorter period of time

Newbies in the game of SEO usually miss out on one essential factor: creativity. Blogging is an art, and art is produced with the creativity that you have. Therefore, the more frequent you blog, the more frequent you put yourself in the challenge of becoming better a better blogger.

You will eventually learn what makes your audience come back for second helpings. The more your write, the more you will discover your capacity to attract people to visit your site.

3. Blogging bi-weekly helps you keep up with the latest keywords

SEO is also a game of keywords, and this is one of the factors that you need to watch out for. Blogging lets you put keywords that people might be looking for.

In addition to this, blogging regularly gives you the opportunity to also regularly update and add more popular keywords and other search terms on your website. This will give you the chance to maintain the relevance of your site in the game of keyword ranking.

4. Blogging builds communities on your website

Writing regularly opens doors for people to discuss the topics that you write about. Your creativity to think of topics that would catch the attention of your audience is one thing, but establishing a regular venue for discussions is another.

Writing every two weeks will increase the possibility of attracting people to read your posts and engage on the comments section. The trick here is that you should be ready to answer questions that may spring from the discussions so that your visitors will have a reason to come back and share more of their thoughts.

5. Writing regularly increases the traffic in your website

The natural logic of things is that people return to websites that provide what they need. Uploading new content every two weeks assures your audience that you are available to provide the content that they need. This should eventually increase loyalty and traffic to your site.

Besides, updated websites always look more credible than websites that take longer time to put information that the viewers need.

Conclusion

If you really want to follow SEO best practices, blog regularly, ideally every two weeks. This way, people will be more interested to visit your website and return for your regular updates.

New call-to-action

Author
Pablo Villalpando

Pablo holds a BA in Sociology and is a Bilingual SEO Strategist for Victorious. He was recently featured in "Real Research: Research Methods Sociology Students Can Use" by CSU, Chico Professor Liahna Gordon. He is fortunate to enjoy a career path through analytics, digital marketing, and social psychology. His passions include Mexican food, his 4-year-old lab Chia, and astronomy.

Additional articles

Blog Post Template – Victorious’ Cheat Sheet for Optimizing SEO Content (Rev. 2019)

(If you want immediate access to the Victorious internal content Google Doc template, click here. ⬅️You’ll need to request access from your business email, we’ll get approved ASAP! ??) Google demands that blog articles are laid out in a manner that’s easy to read for both users on all devices, and the Google search spiders. To give them what they want, you’ll need a blog post template, otherwise known as a blog article template that will check all these boxes. To give you a leg up (and save you from blog template confusion hell), we’ve created one for you! Using …

Read Article
5 Min Read
11 Search Engine Optimization Tips for Every Marketer (Revised 2019)

Keeping up with the changes in the SEO world is a challenge. Sometimes, even experts with years of experience find themselves stumped by some of the updates and algorithm changes that Google rolls out. In order to stay on top of the SEO game, it’s crucial to always follow the newest developments in the industry and look for reliable SEO optimization tips from experts. With that in mind, we decided to put together a list of useful and effective search engine optimization tips that will help you navigate the world of SEO more comfortably. Read on, and you’ll find 11 …

Read Article
4 Min Read
Voice Search & SEO: 7 Techniques for Voice Search Optimization

Understanding Voice Search & Voice Search Optimization There are few things in life that are certain: death, taxes and the fact that when you search, ‘voice search,” the top result will be some SEO or marketing publication proclaiming, ‘THIS is the year that AI assistants will shatter everything we know about search!’  While the impact has been less than sudden, there’s no denying voice search and the mobile revolution have left their mark on the SEO industry.  But what is voice search and how exactly should we respond to it? The fact remains that voice search is on the rise …

Read Article
7 Min Read
Let's give your business the attention it deserves