Google Analytics (GA) is a robust tool that helps site owners understand how visitors discover and interact with their websites. Insights gained from visitor data can help you track targeted goals, analyze how your content performs, and learn how traffic moves through your site.
But while the data available through GA makes it an indispensable tool to evaluate the performance of your website and marketing efforts, knowing how to transform that data into an organic search strategy is another story altogether. That’s why it’s always important to provide your SEO team with access to your Google Analytics account.
Delegating SEO responsibilities empowers someone else to do the work it takes to boost organic traffic, engagement, and conversions on your site. In the meantime, you can spend your time meeting the myriad other demands that your thriving business requires of you.
To provide access to everyone who needs it, you’ll have to understand the different Google Analytics account levels, Google Analytics user permissions, and how to grant access to Google Analytics.
Understanding Google Analytics Access Levels
Google Analytics has various permission levels that let you grant users different degrees of access to the GA accounts, properties, and views that your Google Account has access to.
The first step to determining how to add a user to Google Analytics is to consider what level of access they should be granted.
Google Analytics Access Levels
When you add someone to Google Analytics, you can give them access at one of three different levels.
1 – Account Level
This level allows the greatest access to your Google Analytics account. When you add someone at the account level, you’re essentially giving them full access to all of the account’s properties and views.
2 – Property Level
You might have more than one domain or website nested within your GA account and want to limit which ones a user can enter. If you assign a user property level access, they’re only allowed to view the data and traffic associated with the GA properties you specify.
3 – View Level
Permitting users only to view your account means they can only access Google Analytics reports within the view(s) you specify.
Google Analytics User Permissions
In addition to access levels, Google Analytics also allows you to assign four different types of user permissions. Google Analytics user permissions restrict the number and type of actions users can take within the areas of the account they’ve been granted access to.
1 – Manage Users
The permission to Manage Users allows the most authority within the account. If a user has the permission to manage users within your GA account, they have the full power to do anything they want with your account. It’s wise to restrict this level of authority to yourself or an equal business partner.
With Manage Users permission, a person can do everything an Edit user can do plus:
- Remove or add users to Google Analytics.
- Alter the user permission level of all users.
2 – Edit
Permission to Edit is the next highest tier of control in Google Analytics’s user hierarchy.
Edit users can do everything a Collaborate user can do plus:
- Create, change, or delete users, properties, and views.
- Create, change, or delete goals and view filters.
- Add and modify custom dimensions and metrics.
- Manage Google products such as Adwords and Search Console for the property.
Note: Edit permission is required at the account level to create filters. Edit permission is required at the view level to apply filters.
3 – Collaborate
Collaborate permissions let a user create and edit shared assets, like custom segments, annotations, and dashboards.
Collaborate users can do everything a Read & Analyze user can do plus:
- Add, edit, delete, and share assets they’ve created.
- Edit any shared asset.
4 – Read & Analyze
Granting users Read & Analyze permission will limit their actions to viewing reports and Google Analytics configuration data.
Read & Analyze users can:
- View reports.
- Filter tables, add secondary dimensions and create segments.
- View, but not collaborate, on shared assets.
How to Add Someone to Google Analytics
Now that you understand the actions that users can take at various access levels with different types of user permissions, it’s time to learn how to share access to your GA account.
Adding a new user to your Google Analytics account is a straightforward process.
- To get started, log into your Google Analytics dashboard and choose your property. Don’t forget to confirm you’re logged into the correct Google Account by checking the little circle icon at the top right of the window and switching accounts if necessary.
- At the bottom left of the analytics panel, you’ll find the Admin option.
- Here, you’ll see three columns — Account, Property, and View — and you’ll notice there’s a User Management link under every column. In this example, I’ll show you how to give someone Property access to your website analytics.
- Click the “+” icon.
- Then, click Add New Users from the drop-down list.
- This is where you’ll enter the new user’s email address.
- Next, you can assign permissions to Manage Users, Collaborate, Edit, or Read & Analyze. If you’re still not sure which level of permissions to grant, click the “learn more” text to view Google’s detailed description.
- Finally, click Add.
Congratulations! You’ve successfully granted a new user access to your Google Analytics account!
How to Share Google Analytics Access
There are times that you want to share specific information with someone who isn’t a user on your Google Analytics account. When you send them a link to a report or dashboard, they’ll need to request access from you to view it.
When the recipient clicks on the link you sent, they’ll be prompted to request access to Google Analytics, which will send an email to an administrator of the Analytics account. From here, the admin has control over the level of access they wish to grant them. They can limit access to Read & Analyze or permit additional access if they choose.
Do You Have More Questions About Google Analytics?
If you still have questions about how to give access to Google Analytics, or if you want to learn more about using GA to inform your SEO strategy, we’re here to help. Victorious has a deep bench of strategists whose approach to search engine optimization is built on time-proven and innovative tactics that drive business growth.
Contact us today to learn more about our comprehensive SEO services.