You’ve probably heard the saying “content is king” too many times, to the point that you’ve already embraced this mantra into your system. I’m sure you are applying this search engine optimization tip quite often. And why not? Aside from improving your chances of landing on the ubiquitous first page results of search engines, putting up great content increases your follower count because they want more from you.
Unfortunately, there are times when our mind just feels numb from all the work, and now we’re being hindered by writer’s block. For anyone who maintains a blog or a regularly-updated company website, this kind of mental condition is a no-no, and will in fact affect your progress especially in the field of SEO. How can you update your pages if you have absolutely no idea what to write about?
I can imagine how an expert in a particular field has already exhausted each and every possible topic within the chosen specialization and can no longer write anything more about the topic. Just to give you a jolt of confidence, I guarantee that you will never run out of ideas, even if you’ve written thousands of articles about your field.
In case you encounter writer’s block, I’ll share with you three topics that can not only help you create new content, but can also improve your website’s SEO at the same time.
Make a regularly updating Q&A post
As your business or company gets noticed by potential customers, you’re bound to receive e-mails from them. Most of these messages will contain inquiries about your company, your products and services, or any question that they would like you to answer. Why not make an article out of these queries? Put up a Q&A Corner or a FAQ page, listing some of the questions that you receive from your customers. From there, you can provide your answers and add more Q&As in the future.
This is a great strategy of not only engaging your customers, but also providing internal links to your other pages. If someone asks you about a product that you’re selling, answer them through the Q&A page and make sure to put a link of the product page.
Write funny anecdotes about you or your company
Once in a while, you can break from the customary articles that you write, and post something with a personal touch. You can put up an article about a funny experience with one of your customers, but don’t embarrass them. Naturally, it will have something to do with your company, so link the post to a related page on your company website.
Provide more information about your products
If you’re in the business of selling online, you can never have too much information about the products that you are marketing. If you have already posted a product description, I’m confident that you can add more — perhaps a personal review of the product or a comparison with a competitor’s version of your item.
Additional information on your products will make your pages smell fresh to search engines, giving you better Google rankings.