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Author: Alwin Wong

11 Search Engine Optimization Tips for Every Marketer (Revised 2019)

Keeping up with the changes in the SEO world is a challenge. Sometimes, even experts with years of experience find themselves stumped by some of the updates and algorithm changes that Google rolls out. In order to stay on top of the SEO game, it’s crucial to always follow the newest developments in the industry and look for reliable SEO optimization tips from experts. With that in mind, we decided to put together a list of useful and effective search engine optimization tips that will help you navigate the world of SEO more comfortably. Read on, and you’ll find 11 …

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4 Min Read
Company Record: Seven Nominations at the US Search Awards!

Victorious Shortlisted as Finalists for Multiple SEO Awards It’s more than halfway through the year, and Victorious has continued to pick up steam into awards season. For the second year in a row, we’ve been shortlisted for seven categories at the US Search Awards, a nationally recognized assembly of the search engine industry which celebrates the success of various SEO, PPC, and content marketing agencies.  In 2018, Victorious took home ‘Best SEO Campaign’ and ‘Best Small SEO Agency’. As we’ve expanded, so have our accolades. This time around, Victorious has been nominated for multiple awards, including Best SEO Campaign in …

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2 Min Read
How to Calculate Customer Lifetime Value

Business is booming! New customers are rolling through every week, or so you thought. After taking a further look at your financials, your bottom line hasn’t budged one bit. What could be the reason for this? One may suggest that it could be attributed to the lack of customer retention. Many businesses quickly come to find that no matter how much spend they allocate to acquiring new customers, it is often much cheaper to build loyalty and retain existing customers. In fact – depending on the industry – it could cost 5 to 25 times more to acquire a new …

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5 Min Read
Integrate SEO Into Your Content Marketing Strategy Checklist

It’s true. Content marketing has proven itself as a viable solution to help grow a company’s online presence. And by now, most startups and small businesses understand they need content as a means to garner awareness, have an online presence, and build an audience. However, having a content marketing strategy checklist helps your company stay relevant for more reasons than you may think. Aside from your promotional channels, SEO is the vehicle that helps drive organic growth and traffic, whereas content is the fuel. Like the cool side of the pillow, SEO-optimized content provides undiscovered potential that comfortably cushions your …

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6 Min Read
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