Author: Chad Mathews

The Comprehensive Guide to Domain Authority Update 2.0

What is Domain Authority? Domain Authority (DA) is a metric that an independent and privately-held software company,  (Moz), has created to help quantify the authority of websites. This, in the past and somewhat now, is a good way for marketing professionals and SEO experts to understand their potential to rank higher in search engines like Google. The most influential variable in Google’s ranking algorithm is the quantity and quality of backlinks that are currently pointing back to your site. Since Moz is able to put a metric on the authoritativeness of a site, it is a widespread belief among many …

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