Author: Christina DiSomma

Cookiepocalypse 2023: SEO for a Cookie-Free Future

The end of third-party cookies is slated for 2023. Prepare your digital marketing strategy for a cookieless world — focus your efforts on search engine optimization.

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An SEO Guide to Google Marketing Tools

If you've been tasked with driving traffic to your website, whether it's through paid channels or SEO, you're going to need some tools to get the job done. Fortunately, there's an entire suite of...

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SEO vs. PPC: Which is Better for Conversions & ROI?

There seems to be a perennial debate about SEO vs. PPC. If you’re caught up in the never-ending tussle about which marketing channel drives better results, it’s time to bring some clarity...

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