If you’ve heard Google has devalued backlinks — you need to read this article. Here’s the thing: while some link-building techniques will lead to low-value backlinks, a link-building campaign...
By now, you probably know that link building is one of the (many) critical factors to improving your visibility in search results. But did you realize that the words in your links matter just as much...
When you ask, “How much does SEO cost?” you usually get the answer, “it depends.” Sure, there are as many ways to pay for SEO as there are service providers. But I want to...
Between the Q4 rush, the short weeks, and juggling a litany of “real world” celebration prep, the holidays can often leave us feeling like we have more to do than we can accomplish in a 24-hour...
If you haven’t started exploring Google Analytics 4, now is the time. But never fear! Here’s a step-by-step walkthrough of the best GA4 reports to check your search performance. You might want to...
You’ve probably heard a lot about domain authority, but maybe you’re not sure exactly what domain ranking is and how page authority compares to website domain authority. If you’re wondering why...
Whether you’re running a national SEO campaign or implementing a local SEO strategy, an SEO consultant can provide additional support and guidance to your team, reimagine your strategy, and...
Concerned about how quickly your web pages are loading? Not sure how to best measure page speed? Read on to learn more about two important page speed tools: Google PageSpeed Insights and Google...
Google has announced an algorithm update to Local Search. What does it mean, and how will it impact your local ranking? Read on to learn more about how you might (or might not) want to change your...
The recent updates to Google My Business (now Google Business Profile) have prompted some concerns from small business owners who’ve worked hard on their local SEO. Read on for an overview of...
As a marketing professional, gaining access to the keyword “not provided” Google Analytics data can give you a huge SEO advantage. Read on to learn how to unlock “not...
Now and then, a customer will ask us to employ an SEO tactic or pursue a keyword theme that, in our experience, won’t be effective in supporting their business goals. Worse than just not working,...
Have duplicate content on your website? Use canonical tags and canonical URLS as part of your technical SEO best practices to protect and improve your Google search rankings.
