Author: Houston Barnett-Gearhart

Google PageSpeed Insights vs. Lighthouse: Which Measures Site Performance Best?

Concerned about how quickly your web pages are loading? Not sure how to best measure page speed? Read on to learn more about two important page speed tools: Google PageSpeed Insights and Google...

JavaScript SEO: Make Sure Your Site Is Indexable

JavaScript can enhance your user experience — but you need to implement it in a way that won’t affect Google’s ability to index your site. Otherwise, the JS elements that make your site...

Lighting Fast Ramp Up
Five Black Friday SEO Tips To Capture Holiday Attention & Boost Sales

Between the Q4 rush, the short weeks, and juggling a litany of “real world” celebration prep, the holidays can often leave us feeling like we have more to do than we can accomplish in a 24-hour...

Why Link Building Is Important (And How To Get the Most From It)

If you’ve heard Google has devalued backlinks — you need to read this article. Here’s the thing: while some link-building techniques will lead to low-value backlinks, a link-building campaign...

Anchor Text: Everything You Need To Know About Anchor Text SEO

By now, you probably know that link building is one of the (many) critical factors to improving your visibility in search results. But did you realize that the words in your links matter just as much...

How Much Does SEO Cost? A Line-By-Line Breakdown

When you ask, “How much does SEO cost?” you usually get the answer, “it depends.” Sure, there are as many ways to pay for SEO as there are service providers. But I want to...

Victorious Team
How To Find the Most Popular Google Analytics Reports for SEO in GA4

If you haven’t started exploring Google Analytics 4, now is the time. But never fear! Here’s a step-by-step walkthrough of the best GA4 reports to check your search performance. You might want to...

Domain Authority: What It Is, What It Isn’t & Why It Matters

You’ve probably heard a lot about domain authority, but maybe you’re not sure exactly what domain ranking is and how page authority compares to website domain authority. If you’re wondering why...

Seamless SEO Team
Why Hire An SEO Consultant (Even If You Have an SEO Team)

Whether you’re running a national SEO campaign or implementing a local SEO strategy, an SEO consultant can provide additional support and guidance to your team, reimagine your strategy, and...

Victorious Team
Google Business Profile: A New Name for Google My Business

The recent updates to Google My Business (now Google Business Profile) have prompted some concerns from small business owners who’ve worked hard on their local SEO. Read on for an overview of...

Lighting Fast Ramp Up
How to Fix: Google Analytics Keyword (Not Provided)

As a marketing professional, gaining access to the keyword “not provided” Google Analytics data can give you a huge SEO advantage. Read on to learn how to unlock “not...

SEO-for-Show: Why We Might Say No To Your Keyword Requests

Now and then, a customer will ask us to employ an SEO tactic or pursue a keyword theme that, in our experience, won’t be effective in supporting their business goals. Worse than just not working,...

Rel=Canonical URL Tag Guide & SEO Best Practices

Have duplicate content on your website? Use canonical tags and canonical URLS as part of your technical SEO best practices to protect and improve your Google search rankings.

Lighting Fast Ramp Up