Jack Hunter

Traffic drops can leave you scrambling to determine to find a quick fix — but where should you start? If you’re facing a sudden traffic drop, these culprits may be to blame.

Your website is visible in the search results; your marketing and advertising campaigns are in motion — but do you know how many people are actually visiting your site? Read on to learn how to measure website traffic, what insights you can gather from Google Analytics, and how measuring website traffic helps you track progress toward your SEO goals.

Make it easier for Google to find your pages — include a sitemap on your website to showcase how your pages relate to each other. Explore a sitemap example, learn how to create sitemap files, and discover sitemap best practices below!

Have you been avoiding Google Analytics because it seems mysterious and complicated? Today’s the day you face down your fears and master the art of tracking your site analytics with this Google Analytics for Beginners Guide.

Monitoring the effectiveness of your SEO activities is critical for iterating a successful strategy. But how do you know what to measure? Here are 14 important SEO KPIs you should keep an eye on. Pinpoint the ones that matter the most to your business and benchmark them today!

Ever have a page rank on page one and then completely drop off search results only to show back up again in a week or two? SERP volatility can leave even experienced SEOs scratching their heads. Read on to learn why it happens and what you can do to identify it.

Trying to wrap your head around Google Analytics 4? Google is deprecating Universal analytics next July, so it’s time to get a handle on how to implement GA4 if you want to keep measuring the effectiveness of your digital marketing campaigns.

Not sure what you should be tracking in Google Analytics 4 (GA4)? With Universal Analytics (UA) being sunset in 2023, it’s critical that digital marketers learn the differences between GA4 vs. Universal Analytics. 

Customizing your URLs and implementing a URL naming convention helps search engine bots and searchers better understand what your page is about. Improve your SERP click-throughs with our best practices for creating SEO-friendly URLs.

If you’ve found yourself wondering, “what is Googlebot,” get ready to learn about what web crawlers do, site optimizations to improve indexing, and how to analyze your site crawls.