Author: Jack White

The On-Page SEO Elements You Can’t Ignore

On-page search engine optimization is all about maximizing your visibility in search results by improving the content of your web pages. From headers to internal links, on-page SEO impacts how...

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Meta Descriptions: How To Write & Optimize Them for Search

Wondering what goes into a good meta description? Even though meta descriptions aren’t a direct ranking factor, a compelling rundown of what your page offers can inspire people to click through...

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Crawl Budget Optimization: 8 Tips to Stop Wasted Crawl Budget

Google has acknowledged the internet is too big of a place for its Googlebot to crawl and index everything. That’s why the search giant assigns websites a “crawl budget.” Learn how to optimize...

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Keyword Research Tools to Kickstart SEO

Keywords form the basis of search success, so you’ll want to use the best keyword research tools to drive your SEO strategy. Get started by testing out these free and paid keyword research tools.

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SEO Tracking: Monitor SEO Performance with These Metrics

When you invest time and energy into implementing a search engine optimization strategy, you don’t just want to accept that your campaign is working as it should. Learn how to track SEO and start...

Alt Text: Why It’s Important & Best Practices That Can Improve Your SEO

It’s not a big deal if you skip the alt text when adding images to your website, right? Wrong. Adding alt text for images is an essential part of website accessibility, and it’s a key...

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