Kenny Spotz
Kenny is dedicated to driving organic growth through innovative SEO strategies. With a particular interest in technical SEO, Kenny stays up-to-date on the latest search engine algorithms and how they impact (or don't impact) different websites. Since working at Victorious, Kenny has transitioned to an in-house role where he continues to leverage his SEO expertise.
Recent Posts
Every page on your website should have a unique title that’s optimized for SEO. But, what exactly does that mean, and how do you do it? Here are key takeaways and a repeatable process to write title tags that help your pages rank. Let’s get to it!
- By Kenny Spotz
Knowing how to track SEO conversions is the first step in tying your SEO goals directly to revenue generation. Read on to learn how to use Google Analytics to track the value of your organic traffic.
- By Kenny Spotz
The use of subdomains and how Google treats them remains a hot topic in the SEO world. If you’re debating whether to use subdomains but aren’t sure whether Google will index and rank the content you publish on them, read on.
- By Kenny Spotz
Internal linking between related pages on your website forms the foundation of a great user experience — and makes your site easier for Google to index. Follow these SEO best practices to implement an internal linking strategy to improve how your site ranks in search.
- By Kenny Spotz
How do you find bad links to your site and fix them before they wreck your ranking? Read on to learn how to detect bad backlinks and what to do to fix them.
- By Kenny Spotz
You’ve probably heard talk about Google E-A-T guidelines, and maybe seen the updated EAT acronym: EEAT, but what does E-E-A-T mean? This comprehensive guide breaks it all down and gets real about what action you can take to address E-E-A-T in SEO and improve you chances of ranking well in Google Search. Let’s get started!
- By Kenny Spotz
Concerns about rank dominate conversations about SEO. But search engine results pages (SERPs) have evolved over the years, and focusing solely on position is no longer enough. Now, you need to maximize your position with a search listing that grabs attention. But, how? Rich snippets are one way to make sure your listing stands out on the page and drives more traffic to your site.
- By Kenny Spotz
Index bloat can waste valuable (and limited) crawl budget on content that might not matter to you. Learn how to prevent and fix index bloat to focus your crawl budget on your most important pages.
- By Kenny Spotz
The more visitors you get to your political campaign website, the better, right? To maximize your visibility, make sure your political digital marketing strategy includes search engine optimization (SEO). Political campaign SEO can increase site traffic by helping you appear in the searches that resonate most with your constituents. Learn more below.
- By Kenny Spotz
Schema markup provides a structured system to categorize and label information on the internet. It’s a bold idea with a far-reaching impact on the future of search. So why should you care? In the short term, adding schema markup can boost visibility and improve click-through rates in search. In the long term, you’re future-proofing your content for the evolution of indexing.
- By Kenny Spotz
Have you crafted great content that isn’t bringing in organic traffic? The problem could be your h1 tag. Learn header tag best practices and pick up some SEO tips to optimize your h1 tags for search.
- By Kenny Spotz
Are you a content marketer whose distribution strategy includes repurposing your blog posts on Medium? If you're not using canonical links on Medium, you might be undermining your SEO strategy. Not to worry, though — getting it right is easy. Here's how.
- By Kenny Spotz