Author: Michael Transon

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The Flywheel Effect The flywheel effect was conceptualized by Jim Collins in his book, Good to Great. Collins and his team of researchers found select organizations that drastically outperformed their competition for years, and analyzed their commonalities to assess what propelled them to their exceptional success. What did they find? 7 key characteristics, culminating in the concept of the Flywheel Effect. Keep pushing and the flywheel builds momentum. Keep pushing and eventually it starts to help turn itself and generate its own momentum – and that’s when a company goes from good to great. As Jim explains: “The flywheel image …

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We are thrilled to announce that Clutch has awarded Victorious with a record-setting four Market Leader awards for the 2020 calendar year! Market Leader awards were determined by past customer reviews, comprehensive online forms, and thorough phone interviews. Victorious would like to thank all of our customers for the trust and effort shared to make this possible! Clutch has a set methodology for selecting Clutch Leaders that assess SEO agencies based on industry expertise and the ability to deliver results. By evaluating different criteria such as services offered, types of customers, and brand reputation, Clutch has awarded Victorious in the …

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Website sitemaps are one of the most misunderstood pieces of the SEO equation. Most people aren’t sure what it does, why it’s necessary, and how to set it up correctly for the best results. However, one thing remains a fact – a sitemap is essential to rank for competitive keywords, so you must figure out how to set it up correctly. Therefore, in this article, we’ll analyze a sitemap example and figure out precisely what it is and what are the sitemap best practices. Ready to get started? Then read on below. What is an XML Sitemap and Why Do …

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Keeping up with the changes in the SEO world is a challenge. Sometimes, even experts with years of experience find themselves stumped by some of the updates and algorithm changes that Google rolls out. In order to stay on top of the SEO game, it’s crucial to always follow the newest developments in the industry and look for reliable SEO optimization tips from experts. With that in mind, we decided to put together a list of useful and effective search engine optimization tips that will help you navigate the world of SEO more comfortably. Read on, and you’ll find 11 …

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Web Design and SEO Your website is the central hub of all of your online marketing efforts. Whether you’re promoting your site on social media, driving traffic using paid ads, or using search engine optimization techniques, having a website that enhances those efforts is essential. However, what many businesses fail to consider is the crucial link between web design and SEO. Businesses design their website and think they’ll figure out how SEO works once the site is launched, only to have to overhaul the entire website later on because it isn’t being optimized to its best ability based on Google.  …

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Victorious Shortlisted as Finalists for Multiple SEO Awards It’s more than halfway through the year, and Victorious has continued to pick up steam into awards season. For the second year in a row, we’ve been shortlisted for seven categories at the US Search Awards, a nationally recognized assembly of the search engine industry which celebrates the success of various SEO, PPC, and content marketing agencies.  In 2018, Victorious took home ‘Best SEO Campaign’ and ‘Best Small SEO Agency’. As we’ve expanded, so have our accolades. This time around, Victorious has been nominated for multiple awards, including Best SEO Campaign in …

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SEO is a notorious black box for modern marketers.  Experts either proclaim SEO to be the ultimate online marketing solution or pronounce it dead while trying to promote the next big trend. Make your way onto any marketing blog or publication and you’re bound to find plenty of conflicting information about how SEO works and how search engines determine results. But for small business owners who don’t have much experience promoting their business online may be asking – how does SEO work? After all, although the basic idea behind SEO may be clear, the exact process of how search engines …

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Whenever Google rolls out a new Penguin update, marketing professionals across the globe sprint to their analytics to see if they’ve been affected. You’ve heard the horror stories. Sites dropping 90%+ organic traffic due to algorithmic penalizations related to link spam or link quality. These penalizations cause the entire community to question what constitutes a quality link portfolio, and by extension, what is a high-quality link itself. Most general marketing practitioners will turn to their most trusted sources of SEO news and performance. For many, that’s Moz. Moz and other sites like Search Engine Journal, Neil Patel, or Search Engine …

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What is the Google Algorithm and SEO? In its most simple form, SEO can be defined as a data-driven approach to optimizing a website in order for it to generate more traffic organically from Google and other search engines. On average, there are about 10 results on the first page of Google. The pages that fill these positions are ordered by rank. The higher your page is on the search engine results page, the better your click-through rate is. Brief History of SEO Nowadays, Google and other search engines are smarter than ever- they use artificial intelligence to help process …