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Author: Michael Transon

How Does SEO Work?

SEO is a notorious black box for modern marketers.  Experts either proclaim SEO to be the ultimate online marketing solution or pronounce it dead while trying to promote the next big trend. Make your way onto any marketing blog or publication and you’re bound to find plenty of conflicting information about how SEO works and how search engines determine results. But for small business owners who don’t have much experience promoting their business online may be asking – how does SEO work? After all, although the basic idea behind SEO may be clear, the exact process of how search engines …

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5 Min Read
What Makes a Quality Backlink?

Whenever Google rolls out a new Penguin update, marketing professionals across the globe sprint to their analytics to see if they’ve been affected. You’ve heard the horror stories. Sites dropping 90%+ organic traffic due to algorithmic penalizations related to link spam or link quality. These penalizations cause the entire community to question what constitutes a quality link portfolio, and by extension, what is a high-quality link itself. Most general marketing practitioners will turn to their most trusted sources of SEO news and performance. For many, that’s Moz. Moz and other sites like Search Engine Journal, Neil Patel, or Search Engine …

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8 Min Read
What are Backlinks and Why are They Important? 10 Things to Know

Link building just might be the most misunderstood aspect of SEO. Any experienced digital marketer knows that links play a role in Google’s evaluation of a site. But how exactly does Google’s algorithm use links when determining a site’s authority? Are backlinks received from press releases or social mentions helpful for SEO? Are multiple links from the same site equally impactful? And most importantly, where should a marketer start when it comes to building backlinks? In this article, I’ll lay a foundation for understanding the history of backlinks, answer a myriad of FAQs about backlinks, and ultimately touch on the …

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15 Min Read
Victorious Wins 2018 Search Engine Land Award for Boutique SEO Agency of the Year

The SEO and SEM community came together Tuesday night in Seattle, Washington at the 2018 Search Engine Land Awards to recognize the industry’s most outstanding individuals, campaigns, and agencies. On the 6th, we announced that Victorious had been named one of three finalists in the running for Boutique SEO Agency of the Year. Today, it is with great pleasure to announce that Victorious has took home that award. In the presence of over 500 industry professionals and event sponsors – Google, Bing, Marin and Acronym – Victorious walked across the stage at the Museum of Pop Culture to receive the title …

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3 Min Read
Victorious Named 2018 Agency of the Year Finalist by Search Engine Land!

Search Engine Land, the leading industry source for news and in-depth analysis about search engine technology and performance, has named Victorious a finalist for the 2018 “Agency of the Year” at the Landy Awards in Seattle, WA. To say we’re pumped is an understatement. 🙂 Year after year, the submissions from around the world continue to impress and raise the bar — it’s incredible to have earned a nomination among an impressive field of agencies. Search Engine Land created “The Landy Awards” to recognize individuals, SEO tools and PPC platforms, agencies and internal marketing teams within the digital marketing community who …

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2 Min Read
Clutch Names Victorious 2018 Market Leader For SEO

“Moving the needle in SEO. An easy task? Not by any means, but Victorious SEO has the experience and know-with-all to make this seemingly impossible undertaking…possible. Many companies will and still try to get away with black-hat SEO strategies. That’s the thing about SEO. It’s essential, but it has to be done correctly, or the consequences can be devastating. One survey found that nearly 1 in 5 businesses had a negative experience with an SEO provider before finding one that delivered measurable results and was trustworthy. This is why having a presence on Clutch, a credible ratings and reviews platform …

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3 Min Read
How to Write a Cold Calling Sales Script for Software Sales

Writing a cold calling sales script for software sales is the most agonizing and painful part of your sales job – but it doesn’t have to be. What if you had a system that would ultimately help you sound more professional and confident at all times during the conversation?  I want to give you some tips to writing cold calling scripts that actually work. The key is to think through the entire conversation so that you avoid sounding like a blabbering idiot.  Here are a few tips to help make the most out of those calls!   How to Write …

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4 Min Read
SaaS Startups: How to Generate Revenue in Your First 90 Days

Did you know that 90% of SaaS startups fail within the first 48 months? This staggering statistic makes a startup founder stop and ask, “Am I really ready to take the necessary steps to make my company thrive?” Generating revenue in your first 90 days is critical for a few reasons: It provides essential cash flow to pay employees, invest in new R&D, increase marketing and advertising spend, and It allows you financial freedom to hire top talent in sales, development, and leadership. It shows investors that there is true market demand for your product – and shows them they …

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3 Min Read
SEO for Local Businesses: A Roadmap to Sustainable Growth and ROI

If you’re a local business owner or marketer looking to get started on SEO today, skip ahead to section three, where I provide 5 tactics for optimizing your site for local search: Google My Business Setup + Optimization Local Citation Building Structured Data for Local Businesses Building Location-Specific Pages Link Building A Brief History of Digital Marketing for Local Businesses Last year, one of the architects behind Facebook’s ad system encouraged local businesses “NOT to spend on ads until they’ve exhausted other marketing activities,” because “it’s too easy to spend a lot on ads without great results.”¹ Did I hear …

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10 Min Read
Understanding User Intent with Buyer Personas & Search Behavior

User intent is the crux of driving a successful SEO campaign. To attract customers and create meaningful relationships, we must first understand why they seek our products and services out. Two great ways to uncover previously hidden insights about potential, current, and past customers are buyer personas and search queries. This blog post will cover what they are, strategy tips, and how they tie into a SEO campaign. Buyer personas are sometimes overlooked when it comes to SEO, but we know that every product has a target market and when you have a better idea of who that target market …

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4 Min Read
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