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Author: Nicole Norris

Web Design and SEO: How to Build a Functional and Findable Website (2019)

Web Design and SEO Your website is the central hub of all of your online marketing efforts. Whether you’re promoting your site on social media, driving traffic using paid ads, or using search engine optimization techniques, having a website that enhances those efforts is essential. However, what many businesses fail to consider is the crucial link between web design and SEO. Businesses design their website and think they’ll figure out how SEO works once the site is launched, only to have to overhaul the entire website later on because it isn’t being optimized to its best ability based on Google.  …

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What is the Google Algorithm? The 9 Essential Updates + Our Predictions

What is the Google Algorithm and SEO? In its most simple form, SEO can be defined as a data-driven approach to optimizing a website in order for it to generate more traffic organically from Google and other search engines. On average, there are about 10 results on the first page of Google. The pages that fill these positions are ordered by rank. The higher your page is on the search engine results page, the better your click-through rate is. Brief History of SEO Nowadays, Google and other search engines are smarter than ever- they use artificial intelligence to help process …

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