Author: Pablo Villalpando

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Website Architecture SEO Best Practices With the abundance of possibilities for different types of content and media that are available today, it’s only natural that websites are now getting much more complex. That’s why it’s now more critical than ever before to map out a site’s structure so that people find it convenient and easy to browse. A great analogy to portray the value of an optimized site architecture can be seen in your computer files. When you have all of your files on your desktop or Downloads folder can make finding a particular piece of content very difficult and …

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Defining Index Bloat Index bloat occurs when there are too many pages on a website indexed in search engines. In other words, when your site “bloats” search engines indices, there is an excess of low-quality pages that Google is indexing, wasting valuable and limited resources on pages that you probably don’t care about. Index bloat can lead to the following SEO issues: Exhausts crawl budget * Decreases the organic quality of the domain Lowers the ranking potential of your other pages Additionally, there are a few scenarios that apply to some websites in specific situations that make them prone to …

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“Why am I getting backlinks to my site using words like “read more” and “click here”?” “Am I getting hacked?” “Am I getting attacked by a competitor?” TL;DR: You didn’t get hacked. It’s actually normal! It occurs naturally as the web grows and people share content with one another. If you’re interested in learning the details of generic anchor texts within the purview of off-site SEO, continue reading! What are Generic Anchor Texts? Before I can get into the nitty-gritty of these type of backlinks, I have to clarify what generic anchor texts are and what they are not. It …

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So, the time has come to revamp your SEO efforts. Although building any links with the intention of boosting your site’s SEO is frowned upon according to Google’s Webmaster Guidelines, there is a white hat way of doing it. With more and more SEO agencies coming forward and claiming they have the white hat techniques you need, it’s necessary to take a step back and properly vet an agency and the services they use. Since white hat link building is an absolutely necessary practice in any SEO campaign, it’s crucial to properly vet any white hat link building service. Whether …

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As the year’s end closes in, business’ yearly budgets are begging to be spent. Depending on the remaining budget, this year end splurge is a great opportunity to boost marketing efforts to start the following year with a bang. When the talk of SEO arises, one familiar question tends to be asked and rarely answered properly – “how much does SEO cost?” Although the answer isn’t “black & white”, we’ll take a stab at it in hopes to educate those who lowball SEO costs and set the record straight.   So, “how much does SEO cost” you ask? It depends. …

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It’s time to ramp up your SEO, huh? At this stage, it’s important to keep the unique characteristics of your company in mind so you’ll know what services and tools you’ll need. When you’re getting started with your company’s revamp, you’ll want to decipher through numerous little SEO-related things to ensure you’re getting the cream of the crop and not wasting any time while doing so.

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At the core of any successful SEO campaign lies a plethora of target keywords that are relevant to your company’s niche. Keywords live and breathe in the search query box on your favorite search engine. However, keywords and their purpose go far beyond this. The keywords typed into a search box reveal certain details about a company’s demographic and how to properly place your content and services in the midst of their searching.

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Having a content rich website means a few different things. The no-brainer meaning – a website that is rich with content. However, in terms of SEO best practices, there’s a little more to it. There are strategies in creating and developing rich content that can have notable SEO benefits for your site. To produce a content rich website to get these SEO benefits, we implement three best practices into our creation and development. Check them out below!

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Many companies and brands are reluctant when beginning their search for the right SEO agency. At the start of the process, an SEO consultant conducts a handful of analyses by reviewing a potential customer’s site and learning where it stands in the midst of competitors on the web. However, there’s more to an SEO consultant than just SEO knowledge.

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As we’ve grown and developed as an SEO agency, Victorious has consistently developed and adjusted our processes to ensure the utmost optimization. We’ve developed our own SEO audit, SEO campaigns, and a handful of on-page and off-page SEO best practices that are disrupting the SEO industry. One of the most effective off-page optimization best practices that we continue to get our hands dirty with is Google My Business (GMB) optimization.