Let's be internet friends

When it comes to boosting your site traffic, gunning for SEO is probably one of the best techniques that you can do. While information on using keywords or being mobile-compatible may be helpful, there are several other ways to boost your site’s SEO, and one of them is by using Google Adwords.

Here are some of the strategies to use Google Adwords in crafting a highly effective organic SEO campaign:

Use It As a Keyword Research Tool

In any SEO campaign, keywords will always play a big part. When it comes to managing a high-ranking website, using keywords and key phrases that your target audience usually search for is essential. Because of this, a keyword research tool may come in handy.

Fortunately, Google Adwords has a built-in Keyword Planner feature. Although it is designed for advertisers to determine the best keywords for their advertising campaigns, Keyword Planner also works as an effective keyword research tool for people who are looking for the best keywords to use in their websites.

shutterstock_474417352

To use Google Adwords Keyword Planner, you need to key in the following information:

  • Product or service that you are offering
  • Website URL
  • Product or service category
  • Targets, in terms of location, language, and search engine
  • Keyword filters and other customization options

The system will then generate a myriad of keyword suggestions. It helps to look through the suggestions and choose which ones are more relevant. From there, you can begin building a global search volume.

While it may be tempting to utilize all the keywords available, it is best to use a select few, preferably the ones with the least competition in Google. This will make it easier for you to optimize. Usually, the keywords with the higher percentages are the easiest to optimize.

Use It To Boost Your Click Through Rate

If your current ranking is not up to par to where it should be, Adwords can help boost your click through rate (CTR) with your current search ranking. Regardless of how much traffic you get with your keywords, there may be a possibility you are still unable to make money off that traffic because you have poor CTR. Though there may be many possibilities for this, the highest possible factor may be due to poor titles and descriptions.

Running an Adwords campaign will result in a constant mix and match of titles and meta descriptions. This allows a constant change of titles and descriptions until you feel certain that your site’s CTR has improved considerably.

Although it may be a trial and error process and may even result in a temporary drop on your CTR, finding the right match of titles and site descriptions will maximize your search rate and your click through rate in the long run.

Use It For Geographic Targeting

For this to work, you need Google Analytics to see and compare how your site performs across different locations. With this knowledge, you can see which countries your site is performing well in and invest more time and effort in them. You use geo-specific keywords or create local pages specific to those locations.

New call-to-action

Author
Michael Transon

Michael Transon is the CEO of Victorious. He's a big fan of ASU football, his cat Tux, and dinner parties. He lives at Ocean Beach in the Outer Sunset Neighborhood.

Additional articles

How to Unlock Google Analytics Keyword ‘Not Provided’

A show of hands for all the marketers constantly frustrated with Google Analytics reports saying ‘not provided?’ Don’t worry, that’s completely normal. And yes, there’s a way around it. As annoying as it is, there was a lot of intention behind Google launching ‘not provided’ reporting, starting in 2011. It doesn’t mean you’re shit out of luck, it just calls for a little extra effort to “unlock” and access this data.  As a marketing professional, having access to the organic search keyword ‘not provided’ will give you a huge leg up on the competition.  By unlocking ‘not provided’ keywords  you’ll …

Read Article
6 Min Read
WordPress SEO: Discover the Top 9 SEO Plugins for WordPress

Calling all marketers working on WordPress! If your company’s website is hosted on WordPress, you probably already know that it’s the most SEO-friendly CMS platform in existence. That being said, WordPress SEO is going to be SO SO SO SO vital and the easiest way to begin optimizing your site will be with SEO plugins specifically for WordPress. Note: It’s important to keep in mind the difference between WordPress.com and WordPress.org as they both have their strengths and limitations.  When referring to “WordPress,” I’m specifically referring to ONLY WordPress.org. Yoast Yoast has 5+ million active installations and has been downloaded …

Read Article
7 Min Read
2020’s Best CMS: SEO-Friendly Website Platforms

Welcome to 2020! As the digital marketplace becomes more and more search-engine centric, having an SEO-friendly CMS (content management system) is a massively important asset. If you’re a professional marketer responsible for your company’s website, you know the pitfalls that come from trying to improve a hardcoded site or a site with a terrible CMS. We’ve particularly seen major issues with the best CMS selection during redesigns and website overhauls. Marketers are caught between picking a seamless and simple CMS and a robust and customizable CMS. Often times, marketers will have to live with this decision for the next 3-5 years …

Read Article
10 Min Read
Let's give your business the attention it deserves