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When it comes to boosting your site traffic, gunning for SEO is probably one of the best techniques that you can do. While information on using keywords or being mobile-compatible may be helpful, there are several other ways to boost your site’s SEO, and one of them is by using Google Adwords.

Here are some of the strategies to use Google Adwords in crafting a highly effective organic SEO campaign:

Use It As a Keyword Research Tool

In any SEO campaign, keywords will always play a big part. When it comes to managing a high-ranking website, using keywords and key phrases that your target audience usually search for is essential. Because of this, a keyword research tool may come in handy.

Fortunately, Google Adwords has a built-in Keyword Planner feature. Although it is designed for advertisers to determine the best keywords for their advertising campaigns, Keyword Planner also works as an effective keyword research tool for people who are looking for the best keywords to use in their websites.

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To use Google Adwords Keyword Planner, you need to key in the following information:

  • Product or service that you are offering
  • Website URL
  • Product or service category
  • Targets, in terms of location, language, and search engine
  • Keyword filters and other customization options

The system will then generate a myriad of keyword suggestions. It helps to look through the suggestions and choose which ones are more relevant. From there, you can begin building a global search volume.

While it may be tempting to utilize all the keywords available, it is best to use a select few, preferably the ones with the least competition in Google. This will make it easier for you to optimize. Usually, the keywords with the higher percentages are the easiest to optimize.

Use It To Boost Your Click Through Rate

If your current ranking is not up to par to where it should be, Adwords can help boost your click through rate (CTR) with your current search ranking. Regardless of how much traffic you get with your keywords, there may be a possibility you are still unable to make money off that traffic because you have poor CTR. Though there may be many possibilities for this, the highest possible factor may be due to poor titles and descriptions.

Running an Adwords campaign will result in a constant mix and match of titles and meta descriptions. This allows a constant change of titles and descriptions until you feel certain that your site’s CTR has improved considerably.

Although it may be a trial and error process and may even result in a temporary drop on your CTR, finding the right match of titles and site descriptions will maximize your search rate and your click through rate in the long run.

Use It For Geographic Targeting

For this to work, you need Google Analytics to see and compare how your site performs across different locations. With this knowledge, you can see which countries your site is performing well in and invest more time and effort in them. You use geo-specific keywords or create local pages specific to those locations.

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Author
Michael Transon

Michael Transon is the CEO of Victorious. He's a big fan of ASU football, his cat Tux, and dinner parties. He lives at Ocean Beach in the Outer Sunset Neighborhood.

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