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Google demands that blog articles are laid out in a manner that’s easy to read for both users on all devices, and the Google search spiders.

To give them what they want, you’ll need a blog post template, otherwise known as a blog article template that will check all these boxes.

To give you a leg up (and save you from blog template confusion hell), we’ve created one for you! Using our template, you’re that much closer to making your blog posts easy to read, saving time, and getting a head-start towards great SEO. This blog post template can work with Word, as well as on any CMS (like WordPress).

Note: This tactic for optimizing content is best implemented when you incorporate it into your content creation process, instead of retroactively going back to optimize your articles using this template.

The Blog Format – Laying Out Your Framework

In the following blog format template, you will see how to organize the various sections.

What we like to do first is lay these sections out line by line, and then use them as headers and sub headers for the copy (aka, the contents of your article).

The outline of your blog post is especially important because it will help you keep your ideas organized, as well as enable readers to easily follow the flow of your ideas towards the conclusion of your article.

The Title

It’s clear why this needs to be eye-catching; it’s what the reader first sees when the page loads! ?

Whether you’re writing about writing (like me, right now, so meta…), baseball, or caring for cats, you’re going to want to get this part right.

You’ll be using the <h1> header tag in WordPress or in Word.

Your purpose here is to both educate and entice the reader into reading further.

<h1> headers are also very important in signaling to Google the intention of your article.

There should only ever be one <h1> header used on a page. This includes examples such as:

  • ·       Quilting Bees- Not Just for Grandmas
  • ·       The 5 Best Non-Chemical Sunscreens: Our Reviews
  • ·       The Beginners Guide to Pricing Vintage Lampshades
  • ·       Brooklyn’s Best BBQ – How to Make it at Home
  • ·       The In-Depth Guide to PERL for Beginners

The Introduction

The introduction is usually the first paragraph of the article, and ideally, should contain no more than  ? words.

This is your big chance to pitch to your reader; what helpful information you’re offering in following the article, and, more importantly, why the reader should care.

You will want to use this section to cite one or two of the common problems that have to do with your post topic (with a cited statistic for backup), and how the information you detail will help solve the issues.

Subheading 1 – What is the topic?

The next step in your blog content template will be detailing the topic.

This is a top-level overview of the topic; how to jazz up a rental bathroom, bake a 3- tiered cake, etc.

Try to keep this within ? words as well. Keep it neutral, as you’re laying down the context for the crux of your article, where you will help your reader solve a problem. You’ll be using Heading Two <H2> for your heading.

Subheading 2- Why does it matter?

This is the “selling point” of the article.

Again, this should be kept to about ? words on why the topic is essential.

As opposed to the introduction, you should feel free to go into more detail about pain points and issues surrounding the topic, and why the reader, for example, should want to avoid crumbs in their frosting or want to save money while improving their wardrobe.

Again, this will be using the <H2> tag in WordPress or Word.

Subheading 3 – Solving the Problem

This is where you provide the content that helps the reader resolve their issue.

Examples of this could be best practices in caring for a specific breed of dog, what types of fly lures work best for various kinds of freshwater fishing, or what are the top 10 most popular Vogue covers of all time.

Here, you will provide details step by step of the information the reader needs, or on the procedure or technique that you are sharing. There are a few things to keep in mind, though –

  • Google loves numbered lists like Kanye loves Kanye. If possible, strive to use either bullets or numbered lists when breaking down procedures, lists, or steps.  This provides a better user experience for readers and Google spiders.
  • We don’t have to tell you, but we’re going to: always remember to review your spelling, grammar, and conciseness. Use spell check, and, if possible, have a proofreader check a preview of the article on a mobile device.
  • After the article has been written and proofread, optimize for your keywords, and proofread again.
  • Customizing your own Blog Post Templates – As you build your library of expert subject matter, you may want to create custom blog outlines for different subjects. There are tons of free blog post templates on the web beyond this general one that we’ve created for you. Don’t hesitate to borrow from them to create your own Frankenstein monster that will fit your specific needs.

The Conclusion

This is where you wrap it up (kinda like I’m doing now).

Your conclusion should include a summary of the points you covered and explain why your product or service can help the reader implement these steps.

This can be as hard or soft a sell as you want, but we always recommend including at least a soft call to action – usually in the form of newsletter signup, a link to a contact page to learn more, or an ask to follow on social media.

Remember: The whole point of blogging and creating content is to offer useful knowledge and help a reader and earn enough trust that they will want to read more.

Want to Learn More?

If you’re interested in learning more about blogging, blog post templates, and how they can help grow your business, please feel free to reach out to us! We pride ourselves on collaborating with our clients to create great content, and we would love to help your company delight your readers and bring in organic search traffic.

Enjoyed what you’ve read? Subscribe to our blog!

Kathleen Nolan

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