Category: Backlinking

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Top SEO Trends of 2020 Remember when we all thought the world was going to end in 2012? Well, we’re still here today, and the earth is still ever-evolving just like SEO. Change in SEO strategies can occur for a handful of reasons.  It is important that your website’s strategy takes into account what works here in 2020. Whether it’s Google updating their algorithm, optimization strategies becoming overused and outdated, or simply users adopting new habits over time, you need to make sure you are up to date with the latest SEO news.  It’s crucial to keep track of the …

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9 SEO Metrics That Matter & Drive Results Defining SEO success is not always a straightforward process. Sure, improvement in the search engine results pages, otherwise known as SERP rankings, is a good starting point, but that’s just one of the numerous aspects of a successful SEO campaign.  In order to know if what you’re doing is working, you’ll need to gather much more data. So, which SEO metrics should you be focused on? In this article, we’ll explore the most important ways of measuring SEO performance and discover which SEO tracking metrics you need to pay the most attention …

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How to Become an SEO Expert Mastering SEO is on the to-do list of most entrepreneurs and small business owners, and yet, few of them ever take the leap to become true SEO experts. And, to be honest, it’s hard to blame them – when trying to figure out how to become an expert on SEO, one soon realizes that there is a massive amount of information and work that goes into putting together a successful SEO campaign. The focus of this article is to help you learn and become an SEO expert. It goes without saying that through trial, …

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Link building just might be the most misunderstood aspect of SEO. Any experienced digital marketer knows that links play a role in Google’s evaluation of a site. But how exactly does Google’s algorithm use links when determining a site’s authority? Are backlinks received from press releases or social mentions helpful for SEO? Are multiple links from the same site equally impactful? And most importantly, where should a marketer start when it comes to building backlinks? In this article, I’ll lay a foundation for understanding the history of backlinks, answer a myriad of FAQs about backlinks, and ultimately touch on the …

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So, the time has come to revamp your SEO efforts. Although building any links with the intention of boosting your site’s SEO is frowned upon according to Google’s Webmaster Guidelines, there is a white hat way of doing it. With more and more SEO agencies coming forward and claiming they have the white hat techniques you need, it’s necessary to take a step back and properly vet an agency and the services they use. Since white hat link building is an absolutely necessary practice in any SEO campaign, it’s crucial to properly vet any white hat link building service. Whether …

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There are two main ways that search engines rank which websites will be at the top of their search engine results pages (SERPs). These two ways are on page optimization and off page optimization. While on page optimization consists of factors that can be seen directly on a site page, off page optimization consists of factors that boost a site’s rank behind the scenes. Amongst these factors is SEO syndicated content. However, at Victorious SEO, we don’t use syndicated content in the sense that most are familiar with. Let’s take a look at what Victorious SEO syndicated content is, how …

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So, you’ve come around to the idea of creating a good search engine optimization campaign for your company. Some companies say it’ll take some time until you see quality results, others tell you it only takes one month to boost your search rankings and website traffic. While both seem like nice, pleasant companies to have do SEO for you, one is not. One company is like the plague. That company is the one who said they could improve quality results from your new SEO campaign in one month. They can offer that short of a time frame because of the …

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Building backlinks can go a long way in your website’s SEO campaign. Not only should you make sure that the links you are linking to are not broken, but you should also be wise in choosing which links to put in your site. This factor gave rise to competitive backlink analysis, which has become an effective tool to boost SEO for any website. When it comes to search engine optimization, many websites turn away from broken 404 pages. However, when used properly, these broken links can actually create amazing opportunities for your business.