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Category: Domain Authority

The Comprehensive Guide to Domain Authority Update 2.0

What is Domain Authority? Domain Authority (DA) is a metric that an independent and privately-held software company,  (Moz), has created to help quantify the authority of websites. This, in the past and somewhat now, is a good way for marketing professionals and SEO experts to understand their potential to rank higher in search engines like Google. The most influential variable in Google’s ranking algorithm is the quantity and quality of backlinks that are currently pointing back to your site. Since Moz is able to put a metric on the authoritativeness of a site, it is a widespread belief among many …

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Optimize Google My Business For Local Marketing

Google has come up with an innovative way of helping website owners boost their local marketing and search ranking, through Google My Business. This tool is designed for business owners, artists, brands and organizations to manage their online presence across Google’s wide array of platforms, including search and maps.

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