Keywords aren’t just important phrases related to your industry. They can also be questions that your target audience wants the answer to. Round out your SEO strategy by including question keywords...
Want to identify top converting searches? Finding high-converting keywords can help you reach your target audience right when they’re ready to schedule a demo, sign up for your newsletter, or make...
To better optimize your web pages, focus on keyword themes rather than a single keyword. Sound like too much work? Trust me — the benefits are worth it! Learn what keyword themes are, why you...
Think using the same keyword on multiple pages will increase your chances of ranking? Have multiple pages targeting similar keywords that share search intent? Learn how keyword cannibalization can...
Ready to optimize your site but not sure where to start? In this guide, I share why selecting a focus keyphrase is critical for SEO and which SEO tools you can use to help you integrate crucial...
Keyword research forms the foundation of every SEO strategy, and keyword difficulty is an essential metric to help evaluate the best keywords to target for your website. Understanding how keyword...
If you want to create SEO-friendly content, you need to invest in keyword research before you start writing. In this guide, I’ll explain why keyword research is so crucial and walk you through...
What are meta keywords, and should site owners use them on their websites? Learn the history of the meta keyword tag and why SEO experts dismiss it as a general rule. Read on for everything you need...
A successful SEO campaign is built on carefully chosen keywords, but how do you anticipate changes in search interest? Read on to learn how Google Trends can inform your keyword research to help you...
LSI keywords are a commonly misunderstood concept in the SEO community. What is an LSI search engine? What is LSI in SEO? Learn more about what LSI is (and what it isn’t), then stick around for...
