If you want to create SEO-friendly content, you need to invest in keyword research before you start writing. In this guide, I’ll explain why keyword research is so crucial and walk you through...
An SEO competitor analysis can help you pinpoint valuable keywords so you can increase your visibility in Google search results. Learn how to find competitor keywords so you can create more...
What are meta keywords, and should site owners use them on their websites? Learn the history of the meta keyword tag and why SEO experts dismiss it as a general rule. Read on for everything you need...
Are you struggling to get your website noticed by search engines? Do you want to boost your website traffic and increase your search engine rankings? If your answer is yes, then you need to implement...
SEOs often talk about the value of keyword research. While it’s a foundational part of SEO, it’s only part of a well-researched keyword strategy. Keyword mapping helps you understand where your...
Search engine optimization novices tend to ignore low-competition keywords, focusing instead on higher difficulty keywords with more monthly search volume. This is actually leaving traffic on the...
Unsure whether to invest in video creation? Feel like your videos are gathering dust in YouTube’s basement? Video SEO optimization is the production assistant that'll increase the chances of your...
Keyword research forms the foundation of every SEO strategy, and keyword difficulty is an essential metric to help evaluate the best keywords to target for your website. Understanding how keyword...
To better optimize your web pages, focus on keyword themes rather than a single keyword. Sound like too much work? Trust me — the benefits are worth it! Learn what keyword themes are, why you...
Want to reach searchers when they’re ready to buy? By creating content around high-intent keywords you can increase your chances of ranking for those critical queries.
In SEO, search intent is a deceptively simple concept that can power up your search efforts when you put it to good use. If keyword research answers the question of “what” potential...
Think using the same keyword on multiple pages will increase your chances of ranking? Have multiple pages targeting similar keywords that share search intent? Learn how keyword cannibalization can...
Ready to optimize your site but not sure where to start? In this guide, I share why selecting a focus keyphrase is critical for SEO and which SEO tools you can use to help you integrate crucial...
Keywords aren’t just important phrases related to your industry. They can also be questions that your target audience wants the answer to. Round out your SEO strategy by including question keywords...
Want to identify top converting searches? Finding high-converting keywords can help you reach your target audience right when they’re ready to schedule a demo, sign up for your newsletter, or make...
Keyword research involves knowing your customers, the market, and your competitors, as well as creating a customer journey funnel that describes the experience ― from the first touch to the final...
A rapid keyword rank change might leave you wondering if there’s any rhyme or reason to organic search results. Why does your Google ranking keep changing? Although it can be frustrating,...
A successful SEO campaign is built on carefully chosen keywords, but how do you anticipate changes in search interest? Read on to learn how Google Trends can inform your keyword research to help you...
