Category: Local SEO

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9 SEO Metrics That Matter & Drive Results Defining SEO success is not always a straightforward process. Sure, improvement in the search engine results pages, otherwise known as SERP rankings, is a good starting point, but that’s just one of the numerous aspects of a successful SEO campaign.  In order to know if what you’re doing is working, you’ll need to gather much more data. So, which SEO metrics should you be focused on? In this article, we’ll explore the most important ways of measuring SEO performance and discover which SEO tracking metrics you need to pay the most attention …

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How to beat your competition and master local SEO keyword research  So, you’re looking over your website analytics and you notice that you’re not ranking for local keywords. You may say to yourself that local keywords aren’t that important. “I’m ranking for my big keyword categories. Why do I need to worry about local keywords?” Because you have local customers. We at Victorious want to see you achieve victory over your local competitors. We’ll introduce you to local keyword tools so that you can start carrying out your own local keyword research. Why local keywords are good  At first glance, …

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Understanding Voice Search & Voice Search Optimization There are few things in life that are certain: death, taxes and the fact that when you search, ‘voice search,” the top result will be some SEO or marketing publication proclaiming, ‘THIS is the year that AI assistants will shatter everything we know about search!’  While the impact has been less than sudden, there’s no denying voice search and the mobile revolution have left their mark on the SEO industry.  But what is voice search and how exactly should we respond to it? The fact remains that voice search is on the rise …

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Local Citation Building and How to Use It in Your SEO Strategy If you’re running a local business, a lot of your online marketing revolves around getting the essential information about your business in front of the people that you want to reach. Often called a “NAP” for Name, Address, and Phone number, local citations normally feature the basic contact information for a business. This is the information you would typically find in a business listing like Yellowpages or on Yelp that could be relevant for someone looking for your type of business in their local area. That’s where local …