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Marketing Strategies

Victorious Team
How to Set SEO Goals & Objectives for Your Business

The first step to better SEO is to set goals that map directly to your business objectives. Read on to learn how to create SMART goals, which metrics to watch & how often to check them, see SEO...

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Don’t Stop Now! The High Cost of Quitting SEO

Are you thinking about stopping SEO because you haven’t seen results? Maybe you’ve gotten results and think you don’t have to keep optimizing for search? Before you do anything,...

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The Surprising Reason You Need SEO For Lead Generation

Even B2B customers start their buying journeys with a Google search. Without a comprehensive SEO strategy, you’re losing leads to competitors who show up in the right place at the right time.

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COVID-19 & SEO – Why Your Strategy Matters Now More Than Ever

In March 2020, at the onset of the pandemic health crisis, businesses were grappling with what the ensuing economic downturn would mean for them and wondering how to navigate the unknown territory...

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SEO Agencies vs. Digital Marketing Agencies

It seems like from the very beginning, SEO has been at risk of being misunderstood — from black hat SEOs, to salesy one-man shows overcomplicating their explanation of the Google algorithm to...

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SEO Value: What It Is, How to Determine It, and More

Let’s talk about the value of SEO. It might sound too-good-to-be-true to be able to invest in a marketing channel that can both build brand awareness AND drive high-intent visitors to convert on...

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How to Unlock Google Analytics Keyword ‘Not Provided’

As a marketing professional, having access to the organic search keyword ‘not provided’ will give you a huge leg up on the competition. Yes, there’s away around it – learn how to...

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2020’s Best CMS: SEO-Friendly Website Platforms

As the digital marketplace becomes more and more search-engine centric in 2020, having an SEO-friendly CMS (content management system) is a massively important asset. If you’re a professional...

Victorious SEO metrics dashboard for desktop and mobile
How to Run a Strategic SEO Campaign

Running a successful SEO campaign can seem like an overwhelming proposition. Here, we break down the process (and provide examples). Read on to learn more.

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The Ultimate Guide to SEO Reputation Management

What happens if there are negative stories about your business appearing in search results? Since many of your potential customers will find you first through search, protecting your reputation...

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Voice Search & SEO: 7 Techniques for Voice Search Optimization

While the impact has been less than sudden, there’s no denying voice search and the mobile revolution have left their mark on the SEO industry. But what is voice search and how exactly should we...

Victorious SEO metrics dashboard for desktop and mobile
How Does SEO Work?

SEO is a strategy that’s designed to help websites attain higher rankings on Google and other search engines for the most relevant keywords. While there are over 200 factors related to the search...

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5 Reasons Why Political SEO Matters to Campaign Marketing

Most modern politicians understand the power of search engines and how they can influence the public. A 2015 study by the American Institute for Behavioral Research and Technology concluded that...

Victorious SEO metrics dashboard for desktop and mobile
Clutch Names Victorious 2018 Market Leader For SEO

“Moving the needle in SEO. An easy task? Not by any means, but Victorious SEO has the experience and know-with-all to make this seemingly impossible undertaking…possible. Many companies will...

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How to Calculate Customer Lifetime Value

Often overlooked, Customer Lifetime Value can accurately measure how much your customers are truly worth, detail the health of your business, and is an important requirement to sustainably grow your...

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8 Marketing Ideas for Software Startups

What’s the secret behind why some software companies make it and others don’t? There are plenty of startups that have great products, but some fail, ending up in that virtual graveyard...

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