Category: Marketing Strategies

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SEO Reputation Management: 3 Powerful Strategies to Improve Negative Brand Mentions It takes less than two-tenths (.2) of a second for an online visitor to form an initial impression of your brand once they’ve looked you up, according to researchers at the Missouri University of Science and Technology. And it takes just another 2.6 seconds for that viewer’s eyes to concentrate in a way that reinforces that first impression. For many of your best customers, the first experience with your brand is through Google search. So what happens when they enter your brand name into their favorite search engine or …

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Understanding Voice Search & Voice Search Optimization There are few things in life that are certain: death, taxes and the fact that when you search, ‘voice search,” the top result will be some SEO or marketing publication proclaiming, ‘THIS is the year that AI assistants will shatter everything we know about search!’  While the impact has been less than sudden, there’s no denying voice search and the mobile revolution have left their mark on the SEO industry.  But what is voice search and how exactly should we respond to it? The fact remains that voice search is on the rise …

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SEO is a notorious black box for modern marketers.  Experts either proclaim SEO to be the ultimate online marketing solution or pronounce it dead while trying to promote the next big trend. Make your way onto any marketing blog or publication and you’re bound to find plenty of conflicting information about how SEO works and how search engines determine results. But for small business owners who don’t have much experience promoting their business online may be asking – how does SEO work? After all, although the basic idea behind SEO may be clear, the exact process of how search engines …

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Most modern politicians understand the power of search engines and how they can influence the public. A 2015 study by the American Institute for Behavioral Research and Technology concluded that “search rankings can shift the voting preferences of undecided voters by 20% or more”. Some are calling for the government to curb this influence. Others say that the algorithms are tilted against them.

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“Moving the needle in SEO. An easy task? Not by any means, but Victorious SEO has the experience and know-with-all to make this seemingly impossible undertaking…possible. Many companies will and still try to get away with black-hat SEO strategies. That’s the thing about SEO. It’s essential, but it has to be done correctly, or the consequences can be devastating. One survey found that nearly 1 in 5 businesses had a negative experience with an SEO provider before finding one that delivered measurable results and was trustworthy. This is why having a presence on Clutch, a credible ratings and reviews platform …