Category: Marketing Strategies

SEO Agencies vs. Digital Marketing Agencies

What does it really mean when you see “SEO” in the dropdown menu of an agency’s services? What’s included in that umbrella term, and how can you assess before you commit, exactly what you’re going to get out of it? When you’re looking for an SEO agency, learning about how to best outsource SEO, and trying to assess who to go with, you don’t always get a lot of clarity from the agencies in question about the differences in their services. I actually (spoiler) selected Victorious to be my SEO agency in a previous role at a software company in …

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6 Min Read
SEO Value: What It Is, How to Determine It, and More

Let’s talk about the value of SEO. It might sound too-good-to-be-true to be able to invest in a marketing channel that can both build brand awareness AND drive high-intent visitors to convert on your website. And if you are trying to make the case to an executive, perhaps, who is questioning how that’s even possible, then you’ve come to the right place. The value of SEO is, of course, tied to organic search traffic. But why do you want it? Why is it so important to the business? The value of growing your organic search traffic is intrinsically tied to …

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10 Min Read
The Importance of Your COVID-19 SEO Strategy

Should you cancel your annual SEO budget to mitigate potential cash flow issues? Should you start an SEO campaign if you’re afraid that your company might not survive the downturn long term? Should you wait for the dust to settle before committing to an SEO budget? When COVID-19 hit, we were inundated with questions we’ve never encountered from prospects and customers. Your situation might be unique – or you might be asking the same questions. You’re probably making decisions that have far-reaching implications on the short- and long-term success of your company. These are hard decisions that come with a …

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7 Min Read
How to Unlock Google Analytics Keyword ‘Not Provided’

A show of hands for all the marketers constantly frustrated with Google Analytics reports saying ‘not provided?’ Don’t worry, that’s completely normal. And yes, there’s a way around it. As annoying as it is, there was a lot of intention behind Google launching ‘not provided’ reporting, starting in 2011. It doesn’t mean you’re shit out of luck, it just calls for a little extra effort to “unlock” and access this data.  As a marketing professional, having access to the organic search keyword ‘not provided’ will give you a huge leg up on the competition.  By unlocking ‘not provided’ keywords  you’ll …

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6 Min Read
2020’s Best CMS: SEO-Friendly Website Platforms

As the digital marketplace becomes more and more search-engine centric in 2020, having an SEO-friendly CMS (content management system) is a massively important asset. If you’re a professional marketer responsible for your company’s website, you know the pitfalls that come from trying to improve a hardcoded site or a site with a terrible CMS. We’ve particularly seen major issues with the best CMS selection during redesigns and website overhauls. Marketers are caught between picking a seamless and simple CMS and a robust and customizable CMS. Often times, marketers will have to live with this decision for the next 3-5 years …

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10 Min Read
Key Steps to Creating Strategic SEO Campaigns

How to Run a Strategic SEO Campaign There’s a science and an art to SEO… and most of us marketers have a hard time nailing down the concepts, let alone, building and running an SEO campaign. But what if you did know how to run an SEO campaign – from keyword research to link building? In this content, we’re going to give you an inside look into strategizing and building your very own SEO campaign that is determined by data and delivered for results. Buckle up and take some notes. 🙂 When beginning an SEO campaign, you’ll need to tackle …

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15 Min Read
The Ultimate Guide to SEO Reputation Management

SEO Reputation Management: 3 Powerful Strategies to Improve Negative Brand Mentions It takes less than two-tenths (.2) of a second for an online visitor to form an initial impression of your brand once they’ve looked you up, according to researchers at the Missouri University of Science and Technology. And it takes just another 2.6 seconds for that viewer’s eyes to concentrate in a way that reinforces that first impression. For many of your best customers, the first experience with your brand is through Google search. So what happens when they enter your brand name into their favorite search engine or …

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15 Min Read
Voice Search & SEO: 7 Techniques for Voice Search Optimization

Understanding Voice Search & Voice Search Optimization There are few things in life that are certain: death, taxes and the fact that when you search, ‘voice search,” the top result will be some SEO or marketing publication proclaiming, ‘THIS is the year that AI assistants will shatter everything we know about search!’  While the impact has been less than sudden, there’s no denying voice search and the mobile revolution have left their mark on the SEO industry.  But what is voice search and how exactly should we respond to it? The fact remains that voice search is on the rise …

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7 Min Read
How Does SEO Work?

SEO is a notorious black box for modern marketers.  Experts either proclaim SEO to be the ultimate online marketing solution or pronounce it dead while trying to promote the next big trend. Make your way onto any marketing blog or publication and you’re bound to find plenty of conflicting information about how SEO works and how search engines determine results. But for small business owners who don’t have much experience promoting their business online may be asking – how does SEO work? After all, although the basic idea behind SEO may be clear, the exact process of how search engines …

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5 Min Read
5 Reasons Why Political SEO Matters to Campaign Marketing

Most modern politicians understand the power of search engines and how they can influence the public. A 2015 study by the American Institute for Behavioral Research and Technology concluded that “search rankings can shift the voting preferences of undecided voters by 20% or more”. Some are calling for the government to curb this influence. Others say that the algorithms are tilted against them.

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8 Min Read
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