Category: Off Page SEO

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“Why am I getting backlinks to my site using words like “read more” and “click here”?” “Am I getting hacked?” “Am I getting attacked by a competitor?” TL;DR: You didn’t get hacked. It’s actually normal! It occurs naturally as the web grows and people share content with one another. If you’re interested in learning the details of generic anchor texts within the purview of off-site SEO, continue reading! What are Generic Anchor Texts? Before I can get into the nitty-gritty of these type of backlinks, I have to clarify what generic anchor texts are and what they are not. It …

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Whenever Google rolls out a new Penguin update, marketing professionals across the globe sprint to their analytics to see if they’ve been affected. You’ve heard the horror stories. Sites dropping 90%+ organic traffic due to algorithmic penalizations related to link spam or link quality. These penalizations cause the entire community to question what constitutes a quality link portfolio, and by extension, what is a high-quality link itself. Most general marketing practitioners will turn to their most trusted sources of SEO news and performance. For many, that’s Moz. Moz and other sites like Search Engine Journal, Neil Patel, or Search Engine …

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An SEO campaign can be distilled into two different categories: on-page and off-page. While different from one another, they are both crucial to moving the needle and seeing results. On-page SEO refers to optimizing individual pages of your website. Off-page SEO tackles factors outside of your website that can affect rankings.   On-Page SEO Ranking Factors These factors deal with changes you can make on your website whether they are content or HTML-focused. Several on-page SEO ranking factors are:   #1 – Optimize Your Metadata to Improve Rankings Unique title tags, meta descriptions, and H1s are crucial when it comes …