Category: Off Page SEO

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How to Run a Strategic SEO Campaign There’s a science and an art to SEO… and most of us marketers have a hard time nailing down the concepts, let alone, building and running an SEO campaign. But what if you did know how to run an SEO campaign – from keyword research to link building? In this content, we’re going to give you an inside look into strategizing and building your very own SEO campaign that is determined by data and delivered for results. Buckle up and take some notes. 🙂 When beginning an SEO campaign, you’ll need to tackle …

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Top SEO Trends of 2020 Remember when we all thought the world was going to end in 2012? Well, we’re still here today, and the earth is still ever-evolving just like SEO. Change in SEO strategies can occur for a handful of reasons.  It is important that your website’s strategy takes into account what works here in 2020. Whether it’s Google updating their algorithm, optimization strategies becoming overused and outdated, or simply users adopting new habits over time, you need to make sure you are up to date with the latest SEO news.  It’s crucial to keep track of the …

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9 SEO Metrics That Matter & Drive Results Defining SEO success is not always a straightforward process. Sure, improvement in the search engine results pages, otherwise known as SERP rankings, is a good starting point, but that’s just one of the numerous aspects of a successful SEO campaign.  In order to know if what you’re doing is working, you’ll need to gather much more data. So, which SEO metrics should you be focused on? In this article, we’ll explore the most important ways of measuring SEO performance and discover which SEO tracking metrics you need to pay the most attention …

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How to Become an SEO Expert Mastering SEO is on the to-do list of most entrepreneurs and small business owners, and yet, few of them ever take the leap to become true SEO experts. And, to be honest, it’s hard to blame them – when trying to figure out how to become an expert on SEO, one soon realizes that there is a massive amount of information and work that goes into putting together a successful SEO campaign. The focus of this article is to help you learn and become an SEO expert. It goes without saying that through trial, …

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All public relations experts understand the importance of getting information in front of the right audience at the right time. However, while that’s undoubtedly true for PR, it’s the foundational principle of any Search Engine Optimization strategy as well. In fact, PR and SEO can even go hand in hand, helping to get the most out of every single message that you put out. Ensuring that your company gets attention and increases brand awareness on as many channels as possible. But how do PR and SEO work together? Let’s explore. How PR & SEO Work Together Not too long ago, …

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“Why am I getting backlinks to my site using words like “read more” and “click here”?” “Am I getting hacked?” “Am I getting attacked by a competitor?” TL;DR: You didn’t get hacked. It’s actually normal! It occurs naturally as the web grows and people share content with one another. If you’re interested in learning the details of generic anchor texts within the purview of off-site SEO, continue reading! What are Generic Anchor Texts? Before I can get into the nitty-gritty of these type of backlinks, I have to clarify what generic anchor texts are and what they are not. It …

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Whenever Google rolls out a new Penguin update, marketing professionals across the globe sprint to their analytics to see if they’ve been affected. You’ve heard the horror stories. Sites dropping 90%+ organic traffic due to algorithmic penalizations related to link spam or link quality. These penalizations cause the entire community to question what constitutes a quality link portfolio, and by extension, what is a high-quality link itself. Most general marketing practitioners will turn to their most trusted sources of SEO news and performance. For many, that’s Moz. Moz and other sites like Search Engine Journal, Neil Patel, or Search Engine …

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An SEO campaign can be distilled into two different categories: on-page and off-page. While different from one another, they are both crucial to moving the needle and seeing results. On-page SEO refers to optimizing individual pages of your website. Off-page SEO tackles factors outside of your website that can affect rankings.   On-Page SEO Ranking Factors These factors deal with changes you can make on your website whether they are content or HTML-focused. Several on-page SEO ranking factors are:   #1 – Optimize Your Metadata to Improve Rankings Unique title tags, meta descriptions, and H1s are crucial when it comes …