Search intent is a deceptively simple SEO concept that can power up your search efforts when you put it to good use. If keyword research answers the question of “what” potential customers...
Let’s face it, when you’re tackling SEO for your site, there’s so much to consider that it can be tough to decide which tactics are worth spending your time and energy on. If there...
Calling all marketers working on WordPress! If your company’s website is hosted on WordPress, you probably already know that it’s the most SEO-friendly CMS platform in existence. That being said,...
We often hear the question: So, how long do I have to do SEO on my website? If you’re asking yourself the same question, here’s the honest answer we tell everyone: SEO never truly ends.Truth is,...
How to Run a Strategic SEO Campaign There’s a science and an art to SEO… and most of us marketers have a hard time nailing down the concepts, let alone, building and running an SEO campaign. But...
Top SEO Trends of 2020 Remember when we all thought the world was going to end in 2012? Well, we’re still here today, and the earth is still ever-evolving just like SEO. Change in SEO strategies...
9 SEO Metrics That Matter & Drive Results Defining SEO success is not always a straightforward process. Sure, improvement in the search engine results pages, otherwise known as SERP rankings, is...
How to Become an SEO Expert Mastering SEO is on the to-do list of most entrepreneurs and small business owners, and yet, few of them ever take the leap to become true SEO experts. And, to be honest,...
All public relations experts understand the importance of getting information in front of the right audience at the right time. However, while that’s undoubtedly true for PR, it’s the...
Defining Index Bloat Index bloat occurs when there are too many pages on a website indexed in search engines. In other words, when your site “bloats” search engines indices, there is an excess of...
SEO (search engine optimization) refers to the tactics used to increase visibility on search engine result pages in order to grow keyword rankings and to drive traffic and awareness. These strategies...
