If you’ve found yourself wondering, “what is Googlebot,” get ready to learn about what web crawlers do, site optimizations to improve indexing, and how to analyze your site crawls.
Every page on your website should have a unique title that’s optimized for SEO. But, what exactly does that mean, and how do you do it? Here are key takeaways and a repeatable process to write...
Have you crafted great content that isn’t bringing in organic traffic? The problem could be your h1 tag. Learn header tag best practices and pick up some SEO tips to optimize your h1 tags for...
It’s not a big deal if you skip the alt text when adding images to your website, right? Wrong. Adding alt text for images is an essential part of website accessibility, and it’s a key...
You’ve worked hard to get your content into the top ten Google Search results. But now, you’ve got your eyes fixed on getting to the very top of the page by earning a featured snippet. What’s...
Schema markup provides a structured system to categorize and label information on the internet. It’s a bold idea with far-reaching impact on the future of search. Why should you care? In the...
Concerns about rank dominate conversations about SEO. But search engine results pages (SERPs) have evolved over the years, and focusing solely on position is no longer enough. Now, you need to...
Internal linking between related pages on your website forms the foundation of a great user experience — and makes your site easier for Google to index. Follow these SEO best practices to implement...
Knowing how to find broken links is an essential part of providing a great user experience and making sure that search engines can index your site. Keep reading for a step-by-step guide to finding...
What is evergreen content? Learn how to use evergreen topics to create content that has the staying power to rank in search.
Are you thinking about bringing in a strategist to help you with SEO? You’ll need to learn how to add a user to Google Search Console. This step-by-step guide will show you how.
Adding phrases that are semantically related to the competitive keywords in your content will improve how it ranks in search results. How do you do it? Allow me to introduce you to the power of...
In SEO, search intent is a deceptively simple concept that can power up your search efforts when you put it to good use. If keyword research answers the question of “what” potential...
Make the most of WordPress with these SEO plug-ins. Whether you want to find broken links or add structured data to your site, these WordPress plugins will help you enhances your on-page search...
Running a successful SEO campaign can seem like an overwhelming proposition. Here, we break down the process (and provide examples). Read on to learn more.
Top SEO Trends of 2020 Remember when we all thought the world was going to end in 2012? Well, we’re still here today, and the earth is still ever-evolving just like SEO. Change in SEO strategies...
How to Become an SEO Expert Mastering SEO is on the to-do list of most entrepreneurs and small business owners, and yet, few of them ever take the leap to become true SEO experts. And, to be honest,...
PR and SEO can go hand in hand, helping to get the most out of every single message that you put out, ensuring that your company gets attention and increases brand awareness in as many channels as...
