Category: Ranking Strategies

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Defining Index Bloat Index bloat occurs when there are too many pages on a website indexed in search engines. In other words, when your site “bloats” search engines indices, there is an excess of low-quality pages that Google is indexing, wasting valuable and limited resources on pages that you probably don’t care about. Index bloat can lead to the following SEO issues: Exhausts crawl budget * Decreases the organic quality of the domain Lowers the ranking potential of your other pages Additionally, there are a few scenarios that apply to some websites in specific situations that make them prone to …

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What is the Google Algorithm and SEO? In its most simple form, SEO can be defined as a data-driven approach to optimizing a website in order for it to generate more traffic organically from Google and other search engines. On average, there are about 10 results on the first page of Google. The pages that fill these positions are ordered by rank. The higher your page is on the search engine results page, the better your click-through rate is. Brief History of SEO Nowadays, Google and other search engines are smarter than ever- they use artificial intelligence to help process …

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The Early Days of Search Engines   Once upon a time all it took to rank highly on a search engine was meta tags that included a search keyword and a high density of that keyword on your site. This resulted in site owners spamming results pages with ad ridden websites that provide users with frustrating and unsatisfying experiences. Enter Google. Google arrived on the search engine scene with a revolutionary algorithm called PageRank. PageRank was a formula that essentially ranked sites based on the number and quality of links pointing towards that site. By introducing a metric that accounted …

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It’s time to ramp up your SEO, huh? At this stage, it’s important to keep the unique characteristics of your company in mind so you’ll know what services and tools you’ll need. When you’re getting started with your company’s revamp, you’ll want to decipher through numerous little SEO-related things to ensure you’re getting the cream of the crop and not wasting any time while doing so.

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Performing an SEO audit on your website is the first and most important step when beginning an SEO campaign. A proper SEO audit reveals the weak spots of a website in terms of SEO qualities like improper indexing of pages, duplicate or thin content, H1 tag inconsistencies, meta description hiccups, and internal linking misuses. An SEO audit gets the wheels of an SEO campaign turning, driving organic traffic to your site and improving your site’s search rankings. Let’s take a look at the five SEO audit “musts” every audit needs to ensure your site reaps all the benefits it can. 

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So, you’ve come around to the idea of creating a good search engine optimization campaign for your company. Some companies say it’ll take some time until you see quality results, others tell you it only takes one month to boost your search rankings and website traffic. While both seem like nice, pleasant companies to have do SEO for you, one is not. One company is like the plague. That company is the one who said they could improve quality results from your new SEO campaign in one month. They can offer that short of a time frame because of the …

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In the great race to rank at the top of a Google search result page are a number of competitors and algorithmic nuances you must step, crawl, climb, and jump over. The competition is tough. With over 200 factors that delegate your ranking in the Google algorithm, there are many site specificities Google relies on to put your company in it’s place. The battle to the top of the page is a daunting one, and a long one at that. However, we’ve become well acquainted with Google’s algorithm and ranking system. With some elbow grease, patience, and answers to the …

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Behind a solid amount of search results are the techniques and procedures executed to get there. In the world of SEO, we categorize these techniques into three similar, yet vastly different sections: white hat SEO, gray hat SEO, and black hat SEO.

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Google Analytics is a very powerful tool used to monitor and analyze traffic of a website. It provides valuable amount of information about who is viewing your site, what the visitors are looking for, and how they were able to get to your site. These benefits alone already make it extremely important for business owners to know how to use Google Analytics.

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As more and more businesses begin to explore and understand the possibilities that SEO has to offer their company, one looming question begs an answer: Whether it be in hesitation, excitement, or pure curiosity, this seemingly simple question has companies that are interested in SEO at the edge of their seats when deciding what the next step is to improve their search engine ranking. You may have heard that an SEO campaign can produce quality results in 30 days. Or maybe you heard that 30 days wasn’t enough time, but 90 days is. Guess what? You’re wrong. There is too …