SEO Reporting & Metrics

Your website is visible in the search results; your marketing and advertising campaigns are in motion — but do you know how many people are actually visiting your site? Read on to learn how to measure website traffic, what insights you can gather from Google Analytics, and how measuring website traffic helps you track progress toward your SEO goals.

Traffic drops can leave you scrambling to determine to find a quick fix — but where should you start? If you’re facing a sudden traffic drop, these culprits may be to blame.

Understanding which of your target keywords you're ranking for and and how well your pages rank for them provides valuable insight into the effectiveness of your SEO strategy.

Google Search Console is a helpful tool that not only shows you how often your pages appear in search and for what queries. It also allows you to monitor how Google views your site. The Pages index report covers issues that may be hindering your search visibility. Here’s how to address those indexing errors.

Not sure which marketing attribution models can provide insight into how effective your SEO strategy is? Learn how to assign credit for different actions to get a better view of the ways your marketing efforts are driving conversions below.

Comparing Google Analytics vs. Google Search Console? Learn which tool can help you better understand your website visitors and provide more insight into your digital marketing.

Concerned about how quickly your web pages are loading? Not sure how to best measure page speed? Read on to learn more about two important page speed tools: Google PageSpeed Insights and Google Lighthouse. I’ll share how they gather data, what you’ll learn from each, and which tool you should use to monitor your site’s page speed.

While organic search visibility alone doesn’t guarantee you’ll reach your SEO goals, a lack of visibility will almost certainly keep you from getting the results you want. Read on to learn more about SEO visibility and what you can do to boost yours.

Knowing how to track SEO conversions is the first step in tying your SEO goals directly to revenue generation. Read on to learn how to use Google Analytics to track the value of your organic traffic.

Ready to make the most of local search? You’ll want to learn how to add a user to Google My Business so your strategist can optimize your business listing and boost your online presence.