SEO Reporting & Metrics

How To Measure Website Traffic With Google Analytics

Your website is visible in the search results; your marketing and advertising campaigns are in motion — but do you know how many people are actually visiting your site? Read on to learn how to...

How To Find the Most Popular Google Analytics Reports for SEO in GA4

If you haven’t started exploring Google Analytics 4, now is the time. But never fear! Here’s a step-by-step walkthrough of the best GA4 reports to check your search performance. You might want to...

GA4 FAQs: Find Answers to Your Google Analytics Update Questions

Trying to wrap your head around Google Analytics 4? Google is deprecating Universal analytics next July, so it’s time to get a handle on how to implement GA4 if you want to keep measuring the...

Decoding Universal Analytics vs. Google Analytics 4

Not sure what you should be tracking in Google Analytics 4 (GA4)? With Universal Analytics (UA) being sunset in 2023, it’s critical that digital marketers learn the differences between GA4 vs....

Google PageSpeed Insights vs. Lighthouse: Which Measures Site Performance Best?

Concerned about how quickly your web pages are loading? Not sure how to best measure page speed? Read on to learn more about two important page speed tools: Google PageSpeed Insights and Google...

How To Set Up Google Analytics Goals

Maximize the value of Google Analytics (GA) with goals and measure what matters most to your business. Learn how to create each of the five types of goals that Universal Analytics offers.

Google Tools: How To Connect Search Console to Analytics

Measure how well your SEO strategy is working and improve it with the additional insights you’ll gain when you connect Search Console to Analytics.

How To Use Google Search Console – SEO Guide

Business leader Peter Drucker is famously credited as saying, ‘If you can’t measure it, you can’t manage it.’ While that may not be true in ALL things, it’s definitely true in SEO.

SEO Tracking: Monitor SEO Performance with These Metrics

When you invest time and energy into implementing a search engine optimization strategy, you don’t just want to accept that your campaign is working as it should. Learn how to track SEO and start...

An SEO Guide to Google Marketing Tools

If you've been tasked with driving traffic to your website, whether it's through paid channels or SEO, you're going to need some tools to get the job done. Fortunately, there's an entire suite of...

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How to Measure Engagement on Your Website: 8 Metrics to Track

The only thing that matters as much as how many people you attract to your website is how many people stay. That’s why you’ll want to learn how to measure visitor engagement and take action to...

Google Analytics Beginner’s Guide: Best Beginner SEO Reports

Have you been avoiding Google Analytics because it seems mysterious and complicated? Today’s the day you face down your fears and master the art of tracking your site analytics with this Google...

How To Track SEO Conversions: 10 Metrics To Check

Knowing how to track SEO conversions is the first step in tying your SEO goals directly to revenue generation. Read on to learn how to use Google Analytics to track the value of your organic traffic.

How to Fix: Google Analytics Keyword (Not Provided)

As a marketing professional, gaining access to the keyword “not provided” Google Analytics data can give you a huge SEO advantage. Read on to learn how to unlock “not...

Why You Want LESS Direct Traffic in Google Analytics

When other sources of traffic are misattributed to direct traffic, you’re missing out on seeing the whole picture of your marketing efforts. Read on to learn what direct traffic is and how to...

How To Measure Search Visibility

While organic search visibility alone doesn’t guarantee you’ll reach your SEO goals, a lack of visibility will almost certainly keep you from getting the results you want. Read on to...

How To Add Users to Google My Business

Ready to make the most of local search? You’ll want to learn how to add a user to Google My Business so your strategist can optimize your business listing and boost your online presence.

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How To Add a User to Google Analytics

If you’re getting help to boost your SEO, one of the first things you’ll want to do is add a new user to your Google Analytics account. Here’s how to do it in eight simple steps.