Category: SEO Tips

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Keeping up with the changes in the SEO world is a challenge. Sometimes, even experts with years of experience find themselves stumped by some of the updates and algorithm changes that Google rolls out. In order to stay on top of the SEO game, it’s crucial to always follow the newest developments in the industry and look for reliable SEO optimization tips from experts. With that in mind, we decided to put together a list of useful and effective search engine optimization tips that will help you navigate the world of SEO more comfortably. Read on, and you’ll find 11 …

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Understanding Voice Search & Voice Search Optimization There are few things in life that are certain: death, taxes and the fact that when you search, ‘voice search,” the top result will be some SEO or marketing publication proclaiming, ‘THIS is the year that AI assistants will shatter everything we know about search!’  While the impact has been less than sudden, there’s no denying voice search and the mobile revolution have left their mark on the SEO industry.  But what is voice search and how exactly should we respond to it? The fact remains that voice search is on the rise …

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Web Design and SEO Your website is the central hub of all of your online marketing efforts. Whether you’re promoting your site on social media, driving traffic using paid ads, or using search engine optimization techniques, having a website that enhances those efforts is essential. However, what many businesses fail to consider is the crucial link between web design and SEO. Businesses design their website and think they’ll figure out how SEO works once the site is launched, only to have to overhaul the entire website later on because it isn’t being optimized to its best ability based on Google.  …

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SEO is a notorious black box for modern marketers.  Experts either proclaim SEO to be the ultimate online marketing solution or pronounce it dead while trying to promote the next big trend. Make your way onto any marketing blog or publication and you’re bound to find plenty of conflicting information about how SEO works and how search engines determine results. But for small business owners who don’t have much experience promoting their business online may be asking – how does SEO work? After all, although the basic idea behind SEO may be clear, the exact process of how search engines …

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Did you know that 90% of SaaS startups fail within the first 48 months? This staggering statistic makes a startup founder stop and ask, “Am I really ready to take the necessary steps to make my company thrive?” Generating revenue in your first 90 days is critical for a few reasons: It provides essential cash flow to pay employees, invest in new R&D, increase marketing and advertising spend, and It allows you financial freedom to hire top talent in sales, development, and leadership. It shows investors that there is true market demand for your product – and shows them they …

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What is Pay-for-Performance SEO? Pay-for-performance SEO or performance-based SEO, simply put, is a payment model where you only pay for the SEO once you see results. Agencies that offer this type of pay on results SEO service typically focus on setting goals based on improving rankings, traffic or revenue. This sounds great especially for those who have been burned by SEO agencies in the past. Only paying once you’ve hit certain target numbers and KPIs sounds very tempting as it seems like a no-lose situation. You’ll never have to deal with paying for poor results again! However, with anything that …

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If you’re a local business owner or marketer looking to get started on SEO today, skip ahead to section three, where I provide 5 tactics for optimizing your site for local search: Google My Business Setup + Optimization Local Citation Building Structured Data for Local Businesses Building Location-Specific Pages Link Building A Brief History of Digital Marketing for Local Businesses Last year, one of the architects behind Facebook’s ad system encouraged local businesses “NOT to spend on ads until they’ve exhausted other marketing activities,” because “it’s too easy to spend a lot on ads without great results.”¹ Did I hear …

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So, the time has come to revamp your SEO efforts. Although building any links with the intention of boosting your site’s SEO is frowned upon according to Google’s Webmaster Guidelines, there is a white hat way of doing it. With more and more SEO agencies coming forward and claiming they have the white hat techniques you need, it’s necessary to take a step back and properly vet an agency and the services they use. Since white hat link building is an absolutely necessary practice in any SEO campaign, it’s crucial to properly vet any white hat link building service. Whether …

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As the year’s end closes in, business’ yearly budgets are begging to be spent. Depending on the remaining budget, this year end splurge is a great opportunity to boost marketing efforts to start the following year with a bang. When the talk of SEO arises, one familiar question tends to be asked and rarely answered properly – “how much does SEO cost?” Although the answer isn’t “black & white”, we’ll take a stab at it in hopes to educate those who lowball SEO costs and set the record straight.   So, “how much does SEO cost” you ask? It depends. …

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An SEO campaign can be distilled into two different categories: on-page and off-page. While different from one another, they are both crucial to moving the needle and seeing results. On-page SEO refers to optimizing individual pages of your website. Off-page SEO tackles factors outside of your website that can affect rankings.   On-Page SEO Ranking Factors These factors deal with changes you can make on your website whether they are content or HTML-focused. Several on-page SEO ranking factors are:   #1 – Optimize Your Metadata to Improve Rankings Unique title tags, meta descriptions, and H1s are crucial when it comes …