Category: SEO Tips

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Have you noticed a shakeup in your keyword rankings recently? Were you hoping it was temporary and you would get back to #1 quickly? Did you look for a Google algorithm update and came up empty? As you may know, a lot of factors contribute to keyword rankings, so it can be difficult to pinpoint just one reason why your ranking may have dropped. Here are some of the biggest reasons why we tend to see ongoing fluctuation, and some of the things we can do to fix it so you can get back on top. These reasons are also …

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Let’s talk about the value of SEO. It might sound too-good-to-be-true to be able to invest in a marketing channel that can both build brand awareness AND drive high-intent visitors to convert on your website. And if you are trying to make the case to an executive, perhaps, who is questioning how that’s even possible, then you’ve come to the right place. The value of SEO is, of course, tied to organic search traffic. But why do you want it? Why is it so important to the business? The value of growing your organic search traffic is intrinsically tied to …

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Google algorithm update. It’s a phrase that strikes fear into the heart of many site owners and SEOs alike. And it used to scare me too. But, in reality, there is no need to be upset. Paranoia about algo updates and trying to cater to each individual update makes about as much sense as obsessing over whether or not there will ever be a rainy day where you live. Yes, there will be rain. Yes, there are ways to prepare for it. Yes, rain can be fun sometimes. What Is an Algo Update? The first thing we should probably clear …

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The Flywheel Effect The flywheel effect was conceptualized by Jim Collins in his book, Good to Great. Collins and his team of researchers found select organizations that drastically outperformed their competition for years, and analyzed their commonalities to assess what propelled them to their exceptional success. What did they find? 7 key characteristics, culminating in the concept of the Flywheel Effect. Keep pushing and the flywheel builds momentum. Keep pushing and eventually it starts to help turn itself and generate its own momentum – and that’s when a company goes from good to great. As Jim explains: “The flywheel image …

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How to Run a Strategic SEO Campaign There’s a science and an art to SEO… and most of us marketers have a hard time nailing down the concepts, let alone, building and running an SEO campaign. But what if you did know how to run an SEO campaign – from keyword research to link building? In this content, we’re going to give you an inside look into strategizing and building your very own SEO campaign that is determined by data and delivered for results. Buckle up and take some notes. 🙂 When beginning an SEO campaign, you’ll need to tackle …

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Top SEO Trends of 2020 Remember when we all thought the world was going to end in 2012? Well, we’re still here today, and the earth is still ever-evolving just like SEO. Change in SEO strategies can occur for a handful of reasons.  It is important that your website’s strategy takes into account what works here in 2020. Whether it’s Google updating their algorithm, optimization strategies becoming overused and outdated, or simply users adopting new habits over time, you need to make sure you are up to date with the latest SEO news.  It’s crucial to keep track of the …