Do you find technical SEO metrics intimidating? This guide breaks down how technical aspects of your website impact your site’s search visibility and how a handful of improvements can boost...
Confused by the ongoing debate about the SEO benefits of using a subdomain vs. subdirectory site structure? Let’s clear away the smoke, put away the mirrors, and get to the heart of the matter.
Are you thinking about bringing in a strategist to help you with SEO? You’ll need to learn how to add a user to your Google Search Console account. This step-by-step guide will show you how.
Business leader Peter Drucker is famously credited as saying, ‘If you can’t measure it, you can’t manage it.’ While that may not be true in ALL things, it’s definitely true in SEO.
If your website serves a global community, you’ll want to use hreflang tags to help search engines deliver the right content for international users.
Although “canonicalization” is tough to say, it’s not tough to understand. Using canonical tags is a foundational (although often overlooked) part of technical SEO best practices.
By now, you've likely heard about Google's 2021 algorithm update. As with every announced change to ranking factors, this highly anticipated update has caused a flurry of questions and consternation...
Running a successful SEO campaign can seem like an overwhelming proposition. Here, we break down the process (and provide examples). Read on to learn more.
Top SEO Trends of 2020 Remember when we all thought the world was going to end in 2012? Well, we’re still here today, and the earth is still ever-evolving just like SEO. Change in SEO strategies...
How to Become an SEO Expert Mastering SEO is on the to-do list of most entrepreneurs and small business owners, and yet, few of them ever take the leap to become true SEO experts. And, to be honest,...
A sitemap that’s set up correctly is essential to rank for competitive keywords. Below, we analyze a sitemap example and explain precisely what it is, including what are the sitemap best...
No matter the size of your website, a thoughtful structure creates an intuitive and seamless user experience that visitors AND search engines will love. Keep reading for best practices for creating a...
The most devastating effect of a site migration is the potential loss of rankings and traffic. Although Google doesn’t document migrations as having an impact on rankings, many businesses have...
