Category: Technical SEO

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How to Run a Strategic SEO Campaign There’s a science and an art to SEO… and most of us marketers have a hard time nailing down the concepts, let alone, building and running an SEO campaign. But what if you did know how to run an SEO campaign – from keyword research to link building? In this content, we’re going to give you an inside look into strategizing and building your very own SEO campaign that is determined by data and delivered for results. Buckle up and take some notes. 🙂 When beginning an SEO campaign, you’ll need to tackle …

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Top SEO Trends of 2020 Remember when we all thought the world was going to end in 2012? Well, we’re still here today, and the earth is still ever-evolving just like SEO. Change in SEO strategies can occur for a handful of reasons.  It is important that your website’s strategy takes into account what works here in 2020. Whether it’s Google updating their algorithm, optimization strategies becoming overused and outdated, or simply users adopting new habits over time, you need to make sure you are up to date with the latest SEO news.  It’s crucial to keep track of the …

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How to Become an SEO Expert Mastering SEO is on the to-do list of most entrepreneurs and small business owners, and yet, few of them ever take the leap to become true SEO experts. And, to be honest, it’s hard to blame them – when trying to figure out how to become an expert on SEO, one soon realizes that there is a massive amount of information and work that goes into putting together a successful SEO campaign. The focus of this article is to help you learn and become an SEO expert. It goes without saying that through trial, …

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Website sitemaps are one of the most misunderstood pieces of the SEO equation. Most people aren’t sure what it does, why it’s necessary, and how to set it up correctly for the best results. However, one thing remains a fact – a sitemap is essential to rank for competitive keywords, so you must figure out how to set it up correctly. Therefore, in this article, we’ll analyze a sitemap example and figure out precisely what it is and what are the sitemap best practices. Ready to get started? Then read on below. What is an XML Sitemap and Why Do …

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Website Architecture SEO Best Practices With the abundance of possibilities for different types of content and media that are available today, it’s only natural that websites are now getting much more complex. That’s why it’s now more critical than ever before to map out a site’s structure so that people find it convenient and easy to browse. A great analogy to portray the value of an optimized site architecture can be seen in your computer files. When you have all of your files on your desktop or Downloads folder can make finding a particular piece of content very difficult and …

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Website Migrations Overview Website migration is one of the biggest online challenges a business can face. Having to transfer tens, hundreds, or even thousands of pages, as well as figuring out how to configure them using a new CMS can be a lengthy and difficult process, which is why a lot of companies delay the project for as long as possible. Even though it may be unpleasant, it’s still absolutely essential. As technology changes and new website platforms become available, having to update and catch up with the times is unavoidable if you don’t want to fall behind the competition …