Make it easier for Google to find your pages — include a sitemap on your website to showcase how your pages relate to each other. Explore a sitemap example, learn how to create sitemap files, and...
Business leader Peter Drucker is famously credited as saying, ‘If you can’t measure it, you can’t manage it.’ While that may not be true in ALL things, it’s definitely true in SEO.
Improve communication between your marketing team and your web developers. Learn how to talk about different technical SEO needs to get everyone on board with your strategy.
Need to delete a page? Plan to redirect traffic from that URL to another to avoid a 404 error. Learn why redirects are valuable for SEO and how you should use them below.
If you’ve found yourself wondering, “what is Googlebot,” get ready to learn about what web crawlers do, site optimizations to improve indexing, and how to analyze your site crawls.
Confused by the ongoing debate about the SEO benefits of using a subdomain vs. subdirectory site structure? Let’s clear away the smoke, put away the mirrors, and get to the heart of the matter.
Schema markup provides a structured system to categorize and label information on the internet. It’s a bold idea with far-reaching impact on the future of search. Why should you care? In the...
Managing a successful website migration means staying on top of details, deadlines and potential disasters, but it can be done! Read on to learn about the common pitfalls and find our SEO Migration...
No matter the size of your website, a thoughtful structure creates an intuitive and seamless user experience that both visitors and search engines will love. Keep reading for website architecture...
Do you find technical SEO metrics intimidating? This guide breaks down how technical aspects of your website impact your site’s search visibility and how a handful of improvements can boost...
Are you thinking about bringing in a strategist to help you with SEO? You’ll need to learn how to add a user to Google Search Console. This step-by-step guide will show you how.
If your website serves a global community, you’ll want to use hreflang tags to help search engines deliver localized content for all of your users.
Have duplicate content on your website? Use canonical tags and canonical URLS as part of your technical SEO best practices to protect and improve your Google search rankings.
By now, you've likely heard about Google's 2021 algorithm update. As with every announced change to ranking factors, this highly anticipated update has caused a flurry of questions and consternation...
Running a successful SEO campaign can seem like an overwhelming proposition. Here, we break down the process (and provide examples). Read on to learn more.
Top SEO Trends of 2020 Remember when we all thought the world was going to end in 2012? Well, we’re still here today, and the earth is still ever-evolving just like SEO. Change in SEO strategies...
How to Become an SEO Expert Mastering SEO is on the to-do list of most entrepreneurs and small business owners, and yet, few of them ever take the leap to become true SEO experts. And, to be honest,...
