Search engines have hundreds of ranking factors — so where do you begin when trying to get on page one? This easy-to-use SEO checklist with free downloadables makes starting and improving your...
Get to the bottom of the .com vs .net SEO debate so you can make the best decision for your business. Keep reading to learn more!
Are you serving up dead ends to site visitors? And will it impact your search rankings? If you’re concerned about pages returning a 404 error code, here’s what you need to know.
Noindexing a page helps you reduce index bloat and maximize your crawl budget. But telling Google not to index a page sounds antithetical to getting your pages on page one of search results. Learn...
SEO and accessibility can work together to create a great user experience that truly welcomes your site visitors. Make sure you connect with your entire target audience — here’s what you need to...
JavaScript can enhance your user experience — but you need to implement it in a way that won’t affect Google’s ability to index your site. Otherwise, the JS elements that make your site...
Want your website to have global visibility? Focus on international SEO elements like hreflang and x-default. Here’s what you need to know to help search engines surface the right web pages in the...
Index bloat can waste valuable (and limited) crawl budget on content that might not matter to you. Learn how to prevent and fix index bloat to focus your crawl budget on your most important pages.
No matter the size of your website, a thoughtful structure creates an intuitive and seamless user experience that both visitors and search engines will love. Keep reading for website architecture...
There’s a chance you’re relying on clickstream data when doing keyword research or measuring the effectiveness of your SEO strategy. Before placing too much emphasis on this data, make sure you...
Broken links can ruin your site’s user experience and make it harder for search engines to crawl and index your website. Thankfully, finding broken links isn’t hard. Keep reading to learn how to...
Create a website as sturdy as a skyscraper. Learn how to inspect the critical pillars that support your site's functionality. Armed with this website QA checklist, you'll ensure your site can weather...
Ready to incorporate AI into your SEO? If you’re looking to hyperpower your productivity and turbocharge your workflows, AI may be the ticket. But that ticket comes at a price. Learn about the...
Confused by the ongoing debate about the SEO benefits of using a subdomain vs. subdirectory site structure? Let’s clear away the smoke, put away the mirrors, and get to the heart of the matter.
Make it easier for Google to find your pages — include a sitemap on your website to showcase how your pages relate to each other. Explore a sitemap example, learn how to create sitemap files, and...
One of the best ways to increase click-throughs from search engine results is to provide searchers with more info. And that’s exactly what schema markup can help you do. Learn how to make the most...
Schema markup provides a structured system to categorize and label information on the internet. It’s a bold idea with a far-reaching impact on the future of search. So why should you care? In the...
Redirect chains may not seem like a big deal since they happen in the background, taking users from one page to another and yet another until they get to their final destination. However, they can...
