Category: Uncategorized

5 Lessons About Company Culture from COVID #WFH

As California’s Shelter-in-Place orders bore down on us, I found myself growing more and more anxious. I knew it was only a matter of time before they were enforced, and I had a list of worries that I found myself flipping through like cards in a deck. The health of my family, my 7-year-old daughter who has asthma, my job, my colleagues, figuring out how to transform my very-much-in-person role to a remote one, the idea of “at-home learning” for our daughter while my wife and I work full time, onboarding four new hires at work remotely, the ad-hoc meetings …

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5 Min Read
Key Steps to Creating Strategic SEO Campaigns

How to Run a Strategic SEO Campaign There’s a science and an art to SEO… and most of us marketers have a hard time nailing down the concepts, let alone, building and running an SEO campaign. But what if you did know how to run an SEO campaign – from keyword research to link building? In this content, we’re going to give you an inside look into strategizing and building your very own SEO campaign that is determined by data and delivered for results. Buckle up and take some notes. 🙂 When beginning an SEO campaign, you’ll need to tackle …

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15 Min Read
SEO Trends – 7 Tips to Keep up With SEO in 2020

Top SEO Trends of 2020 Remember when we all thought the world was going to end in 2012? Well, we’re still here today, and the earth is still ever-evolving just like SEO. Change in SEO strategies can occur for a handful of reasons.  It is important that your website’s strategy takes into account what works here in 2020. Whether it’s Google updating their algorithm, optimization strategies becoming overused and outdated, or simply users adopting new habits over time, you need to make sure you are up to date with the latest SEO news.  It’s crucial to keep track of the …

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5 Min Read
The No-Fluff Guide to Meta Search Engines for 2020

Welcome to the world of meta! Did you know there is life beyond Google? It’s true. Meta search engines are a strange topic because many of these sites started as direct competitors to Google back in the late 90s and early 2000s. Investigating metasearch and meta search engines is like walking through the history of search. But if meta search engines confuse you like Inception had confused us, this guide is for you. We have put together this no-fluff article on what meta search engines are, where they matter, and where they don’t. Join us as we explore this fascinating …

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4 Min Read
How to Calculate Customer Lifetime Value

Business is booming! New customers are rolling through every week, or so you thought. After taking a further look at your financials, your bottom line hasn’t budged one bit. What could be the reason for this? One may suggest that it could be attributed to the lack of customer retention. Many businesses quickly come to find that no matter how much spend they allocate to acquiring new customers, it is often much cheaper to build loyalty and retain existing customers. In fact – depending on the industry – it could cost 5 to 25 times more to acquire a new …

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5 Min Read
Victorious Named Top 25 SEO Agency Worldwide by Clutch

The pace of technological advancement has never been faster than it is now, and no industry has been left untouched. Whether it’s in healthcare, art, manufacturing, or retail, technological innovations are disrupting all corners of life. That said, a business idea can only go so far as its marketing strategy. SEO is an essential piece of that puzzle. Fundamentally, SEO is the practice of ensuring that a site appears high in the list of search results, but as new technologies emerge, like voice search and AI, SEO best practices are also rapidly changing. In this landscape, it is essential to …

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< 1 Min Read
Guidelines To A Smooth Rebranding Process For Your Business

Apple and Starbucks have successfully pulled it off, while Gap and the 2012 London Olympics crash-landed with theirs. I’m talking about company rebranding. Some businesses use a brand change as a marketing strategy to attract attention. In a standard rebranding project, a company or business may change its name, logo, design or a combination of all three with the intention of recreating how the business works. Rebranding a business is a crucial decision because if this is not carefully crafted, it may lead to the downfall of the company. Rebranding should be able to lead old customers into the right …

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3 Min Read
Google AdWords or SEO? Or Both?

As a business owner you have many factors to consider when marketing your site, including whether to use Google AdWords or SEO.

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2 Min Read
STOP! Not all SEO is made equal, right?

Everyone is after the prize to be number #1 on Google in their industry. In 2016, there is a huge amount of market saturation in the SEO world. As a business owner this can make choosing an SEO company confusing and difficult to navigate.

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2 Min Read
Local SEO Brings New Markets For Your Website

I used to think that online searchers are always looking for global results, since the Internet is not linked to a particular country or location. However, as I gradually observed the way people use search engines, I noticed that many of the search keywords contain geographical locations. When people look for restaurants, they usually include a location, say “Italian restaurant in Grenadine”.

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2 Min Read
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