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5 Lessons About Company Culture from COVID #WFH

As California’s Shelter-in-Place orders bore down on us, I found myself growing more and more anxious. I knew it was only a matter of time before they were enforced, and I had a list of worries that I found myself flipping through like cards in a deck. The health of my family, my 7-year-old daughter who has asthma, my job, my colleagues, figuring out how to transform my very-much-in-person role to a remote one, the idea of “at-home learning” for our daughter while my wife and I work full time, onboarding four new hires at work remotely, the ad-hoc meetings …

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5 Min Read
How to Unlock Google Analytics Keyword ‘Not Provided’

A show of hands for all the marketers constantly frustrated with Google Analytics reports saying ‘not provided?’ Don’t worry, that’s completely normal. And yes, there’s a way around it. As annoying as it is, there was a lot of intention behind Google launching ‘not provided’ reporting, starting in 2011. It doesn’t mean you’re shit out of luck, it just calls for a little extra effort to “unlock” and access this data.  As a marketing professional, having access to the organic search keyword ‘not provided’ will give you a huge leg up on the competition.  By unlocking ‘not provided’ keywords  you’ll …

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6 Min Read
SEO Campaign: Steps to Creating Strategic SEO Campaigns

How to Run a Strategic SEO Campaign There’s a science and an art to SEO… and most of us marketers have a hard time nailing down the concepts, let alone, building and running an SEO campaign. But what if you did know how to run an SEO campaign – from keyword research to link building? In this content, we’re going to give you an inside look into strategizing and building your very own SEO campaign that is determined by data and delivered for results. Buckle up and take some notes. 🙂 When beginning an SEO campaign, you’ll need to tackle …

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15 Min Read
SEO Trends- Seven Tips to Keep up With SEO in 2020

Top SEO Trends of 2020 Remember when we all thought the world was going to end in 2012? Well, we’re still here today, and the earth is still ever-evolving just like SEO. Change in SEO strategies can occur for a handful of reasons.  It is important that your website’s strategy takes into account what works here in 2020. Whether it’s Google updating their algorithm, optimization strategies becoming overused and outdated, or simply users adopting new habits over time, you need to make sure you are up to date with the latest SEO news.  It’s crucial to keep track of the …

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5 Min Read
The No-Fluff Guide to Meta Search Engines for 2020

Welcome to the world of meta Did you know there is life beyond Google? It’s true. Meta search engines are a strange topic because many of these sites started as direct competitors to Google back in the late 90s and early 2000s. Investigating metasearch and meta search engines is like walking through the history of search. But if meta search engines confuse you like Inception had confused us, this guide is for you. We have put together this no-fluff article on what meta search engines are, where they matter, and where they don’t. Join us as we explore this fascinating …

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4 Min Read
Web Design and SEO: How to Build a Functional and Findable Website (2019)

Web Design and SEO Your website is the central hub of all of your online marketing efforts. Whether you’re promoting your site on social media, driving traffic using paid ads, or using search engine optimization techniques, having a website that enhances those efforts is essential. However, what many businesses fail to consider is the crucial link between web design and SEO. Businesses design their website and think they’ll figure out how SEO works once the site is launched, only to have to overhaul the entire website later on because it isn’t being optimized to its best ability based on Google.  …

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4 Min Read
Teammate Spotlight: Meet Houston Barnett-Gearhart & Pablo Villalpando!

We were able to get the opportunity to chat with our VP of Product Houston Barnett-Gearhart & SEO Strategist Pablo Villalpando about their insights & thoughts within themselves, their work, and each other throughout their time at Victorious. With working together for over a year we were able to learn about what these two have accomplished and what they are continuously growing in. Interview conducted and condensed by JENNI BOJANIN & NICOLE NORRIS HOUSTONS INTERVIEW Q. What inspires you? A. I inspire myself; I am very intrinsically motivated. “Becoming the best version of yourself” is so important to me. What …

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3 Min Read
Victorious SEO Sales Team 1:1 Interview

Find out what inspires our Sales team trio! Our interview with Audra, Deena, and Shamar shed light on how we empower each other as women in the workplace! Interview conducted and condensed by JENNI BOJANIN & NICOLE NORRIS AUDRAS INTERVIEW Q. What inspires you? A. Personally, I’m inspired by humanity’s capacity to create social change and how any small act of kindness has a ripple effect and can make a difference. Q. What is something you learned the hard way? A. Sometimes you learn the hard way that less is more and that putting your health first allows all other …

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3 Min Read
How to Calculate Customer Lifetime Value

Business is booming! New customers are rolling through every week, or so you thought. After taking a further look at your financials, your bottom line hasn’t budged one bit. What could be the reason for this? One may suggest that it could be attributed to the lack of customer retention. Many businesses quickly come to find that no matter how much spend they allocate to acquiring new customers, it is often much cheaper to build loyalty and retain existing customers. In fact – depending on the industry – it could cost 5 to 25 times more to acquire a new …

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5 Min Read
Victorious Named Top 25 SEO Agency Worldwide by Clutch

The pace of technological advancement has never been faster than it is now, and no industry has been left untouched. Whether it’s in healthcare, art, manufacturing, or retail, technological innovations are disrupting all corners of life. That said, a business idea can only go so far as its marketing strategy. SEO is an essential piece of that puzzle. Fundamentally, SEO is the practice of ensuring that a site appears high in the list of search results, but as new technologies emerge, like voice search and AI, SEO best practices are also rapidly changing. In this landscape, it is essential to …

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