Let's be internet friends

Building backlinks can go a long way in your website’s SEO campaign. Not only should you make sure that the links you are linking to are not broken, but you should also be wise in choosing which links to put in your site. This factor gave rise to competitive backlink analysis, which has become an effective tool to boost SEO for any website.

When it comes to search engine optimization, many websites turn away from broken 404 pages. However, when used properly, these broken links can actually create amazing opportunities for your business.

Here are some competitive backlink analysis strategies that will help you increase your chances of landing at the top of search results:

1. Make a List of Your Top 5 Competitors

This step of competitive backlink analysis involves creating a short list of the top five websites that compete with you on the same field. You can do this using Google: search for the keywords that you are targeting and websites that have a higher ranking than yours.

2. Locate Your Competitors’ 404 Pages

There are two ways you can search for your competitors’ 404 links. You can do a manual search of the different links. However, this is time consuming.

An easier way is to download one of the many free online tools for searching 404 pages. Some of the popular online applications to help you look for potential backlink opportunities include Open Site Explorer and Ahrefs.

3. Get The Link From A Webmaster

competitive backlink analysis for business websitesMost webmasters do not want to have 404 errors on their websites because it could hurt their search engine rankings. This is the main principle behind competitive backlink analysis: you can convince webmasters to replace their broken links with the URL of your website.

To start this, draft an email that informs the webmaster of broken links on their website and recommend your pages as an alternative link.

However, you must understand that most webmasters may not give in to your request since they will treat you as a competitor. Don’t pester them if they turn down your request or stay radio silent to your email. Most likely, only a fraction of your competitors will reply and a smaller percentage will use your URLs.

More About Competitive Backlink Analysis

Some website owners and developers do not frequently check if there are broken backlinks on their websites. If this is the case, they would not mind linking to a competitor. In addition, they may not have the time to search for alternative backlinks and would accept the links you gave them.

Competitive backlink analysis may entail doing adjustments to your approach. Determine the flaws of your proposed email and do some tweaking to make it more convincing.

Using your competitors’404 pages to build quality links to your website entails a little creativity on your part. Mastering these strategies can help boost your search engine rankings and beat the competition. The success of your efforts lies on being able to convince your competitors of the benefits they will get by linking to your URL.

Your top priority is to establish your website as an authority resource in your industry. This way, it will make the job of convincing competitors to link to your website much easier.

New call-to-action

Michael Transon

Michael Transon is the CEO of Victorious. He's a big fan of ASU football, his cat Tux, and dinner parties. He lives at Ocean Beach in the Outer Sunset Neighborhood.

Additional articles

What are Backlinks and Why are They Important? 10 Things to Know

Link building just might be the most misunderstood aspect of SEO. Any experienced digital marketer knows that links play a role in Google’s evaluation of a site. But how exactly does Google’s algorithm use links when determining a site’s authority? Are backlinks received from press releases or social mentions helpful for SEO? Are multiple links from the same site equally impactful? And most importantly, where should a marketer start when it comes to building backlinks? In this article, I’ll lay a foundation for understanding the history of backlinks, answer a myriad of FAQs about backlinks, and ultimately touch on the …

Read Article
15 Min Read
5 Questions For Vetting a Potential White Hat Link Building Service

So, the time has come to revamp your SEO efforts. Although building any links with the intention of boosting your site’s SEO is frowned upon according to Google’s Webmaster Guidelines, there is a white hat way of doing it. With more and more SEO agencies coming forward and claiming they have the white hat techniques you need, it’s necessary to take a step back and properly vet an agency and the services they use. Since white hat link building is an absolutely necessary practice in any SEO campaign, it’s crucial to properly vet any white hat link building service. Whether …

Read Article
4 Min Read
Best Practices: SEO Syndicated Content

There are two main ways that search engines rank which websites will be at the top of their search engine results pages (SERPs). These two ways are on page optimization and off page optimization. While on page optimization consists of factors that can be seen directly on a site page, off page optimization consists of factors that boost a site’s rank behind the scenes. Amongst these factors is SEO syndicated content. However, at Victorious SEO, we don’t use syndicated content in the sense that most are familiar with. Let’s take a look at what Victorious SEO syndicated content is, how …

Read Article
3 Min Read
Let's give your business the attention it deserves