Let's be internet friends

The age-old saying “content is king” is as true as ever today. And yet for many, a major problem remains: how do I continually produce quality content that people will actually read? When it comes to improving SEO for small businesses, White Hat SEO companies continually return to one simple solution: content research.

Content is the backbone of your website. It’s what keeps people coming back to your site. And the quest for high quality content has never been more important than now, especially since online users are harder to please than ever.

Content Research Improves SEO

Simply put: if users aren’t experiencing quality optimized content on your website, they’ll move onto another, more satisfying outlet faster than you can ask, “what’s wrong with my site?”

So let’s get to the strategic exercise that is content research.

3 Steps to Successful Content Research

Here are a few battle-tested SEO tips related to research and planning for your site’s content:

  • Give the people what they want. If your website already has a stable following, you’ve got a leg up on the competition. It wouldn’t hurt, though, to see what makes visitors return. Do a quick check of your most searched keywords – what SEO companies like to call “keyword research” – and plan future content around the results.
  • Fill in the gaps. Make it a point to visit your competitor’s website to do content research, focusing specifically on pages that target similar keywords as yours do. Note the content missing from their pages, and take advantage of missed opportunity by creating brand new content. This will steadily increase your website’s domain authority and be sure to attract those search engine spiders.
  • Leave them inspired. It sounds cliché, but nothing beats having well-researched, relevant, authoritative content. Remember, it’s the meat your visitors are looking for, so cut the fat and stick to timely topics that resonate with you audience. Visitors should leave your page satiated by their newfound knowledge and inspired to learn more about the company that offered it to them.

Ultimately, all effective SEO starts with content research. It’s the meat that attracts visitors and keeps them coming back to your website.

So utilize content research. Examine keywords visitors are searching for, fill in the content gaps on your competitor’s pages, and leave your visitors inspired with high quality, well-researched content. It’s that easy.

 

Author
Michael Transon

Michael Transon is the CEO of Victorious. He's a big fan of ASU football, his cat Tux, and dinner parties. He lives at Ocean Beach in the Outer Sunset Neighborhood.

Additional articles

How to Unlock Google Analytics Keyword ‘Not Provided’

A show of hands for all the marketers constantly frustrated with Google Analytics reports saying ‘not provided?’ Don’t worry, that’s completely normal. And yes, there’s a way around it. As annoying as it is, there was a lot of intention behind Google launching ‘not provided’ reporting, starting in 2011. It doesn’t mean you’re shit out of luck, it just calls for a little extra effort to “unlock” and access this data.  As a marketing professional, having access to the organic search keyword ‘not provided’ will give you a huge leg up on the competition.  By unlocking ‘not provided’ keywords  you’ll …

Read Article
6 Min Read
WordPress SEO: Discover the Top 9 SEO Plugins for WordPress

Calling all marketers working on WordPress! If your company’s website is hosted on WordPress, you probably already know that it’s the most SEO-friendly CMS platform in existence. That being said, WordPress SEO is going to be SO SO SO SO vital and the easiest way to begin optimizing your site will be with SEO plugins specifically for WordPress. Note: It’s important to keep in mind the difference between WordPress.com and WordPress.org as they both have their strengths and limitations.  When referring to “WordPress,” I’m specifically referring to ONLY WordPress.org. Yoast Yoast has 5+ million active installations and has been downloaded …

Read Article
7 Min Read
SEO Chrome Extensions: Our Exhaustive List of 2020 SEO Extensions

We often hear the question: So, how long do I have to do SEO on my website? If you’re asking yourself the same question, here’s the honest answer we tell everyone: SEO never truly ends.Truth is, SEO is an ever-evolving process, for however long your website is living, that is how long you should be applying SEO tactics. How Can You Continue to Optimize Your Website? Since an SEO campaign will continuously need to be worked on, it’s necessary to have optimization tools in your back pocket.  That is where SEO Chrome extensions come in handy.  Here at Victorious, we …

Read Article
8 Min Read
Let's give your business the attention it deserves