Maintaining an effective presence online may not come as easy as creating a Facebook profile. When it comes to creating traffic and drawing individuals to your site, there are certain ways of writing to ensure that your content attracts search bots and online users. Aside from helping your site get into the top spots in search results for specific keywords, writing SEO-friendly blog posts will also ensure that the people who visit your site will stay loyal for years to come.

How To Write Blog Posts That Are SEO-Ready

Here are some tips on how to generate content for your blog posts that contribute to the likelihood of your site to appear at the top of search results:

Know What to Write

If content is king, then perhaps quality is queen. Before focusing on SEO, think about the message that you want to get across to your readers. Anticipating what action will follow once the site visitor reads your post. Write these ideas down before you begin your post structure.

Structure Your Post

A post with no clear path will leave your readers exhausted and frustrated, and it may even lead to them not finishing what you have to say in the first place. Having a clear structure within your post will help guide them through as well as help understand what you are trying to say.

Every blog post should have an introduction, body, and conclusion. Start by introducing your topic and then build up and elaborate on it until you no longer have any other research or thoughts to convey. Finally, summarize everything with the main points of your post.

shutterstock_500030956

Utilize Paragraphs and Headings Efficiently

Every paragraph should have a main idea or subject, introduced then elaborated. Consider what the subject or idea is and then capture the entire message in one sentence. If you have more to say on the subject, start a new paragraph in order to keep the cohesion in between lines.

Headings help structure your page but it also helps people find you. While headings can help people separate ideas and subjects from others, they are also attractive to search bots that will index your pages based on relevant keywords found in your headings.

 

Get Other People’s Opinion

It is best to get another person’s opinion before publishing your article. This allows you to make corrections like typos that you have overlooked, or sentences that are not properly constructed.

Enhance Length and Link Previous Content

Be sure to set a minimum and maximum length of words for your post. Long articles are more likely to appear in Google search results. As an added rule of thumb, if your bog post contains information that you have already discussed in previous articles, make sure to link the earlier articles into the new one. Linking existing pages shows that you have authority and mastery on the subject and it also helps improve your ranking on Google.

Conclusion

Like any other form of writing, writing a blog post is a skill on its own. Keep in mind that your posts should be structured with proper headings and subheadings to ensure that your readers do not lose their way while reading your posts. By keeping your posts clear, concise, and easy to understand, it is more likely that whoever visits your site will find it helpful and will share it with others.

New call-to-action

Author
Michael Transon

Michael Transon is the CEO of Victorious. He's a big fan of ASU football, his cat Tux, and dinner parties. He lives at Ocean Beach in the Outer Sunset Neighborhood.

Additional articles

What is Organic Search?

The main way we navigate the internet around the world today is by searching — with the vast majority of searches coming from the Google search engine, and a very small market share going to other search engines like Yahoo or Bing. In marketing terms, all of this searching is referred to as organic search, and it is the most “natural” way you might navigate to a new place, or find the answer to a burning question you find yourself suddenly needing to know the answer to. Here are the answers to some frequently asked questions about organic search engine …

Read Article
6 Min Read
How to Unlock Google Analytics Keyword ‘Not Provided’

A show of hands for all the marketers constantly frustrated with Google Analytics reports saying ‘not provided?’ Don’t worry, that’s completely normal. And yes, there’s a way around it. As annoying as it is, there was a lot of intention behind Google launching ‘not provided’ reporting, starting in 2011. It doesn’t mean you’re shit out of luck, it just calls for a little extra effort to “unlock” and access this data.  As a marketing professional, having access to the organic search keyword ‘not provided’ will give you a huge leg up on the competition.  By unlocking ‘not provided’ keywords  you’ll …

Read Article
6 Min Read
WordPress SEO: Discover the Top 9 SEO Plugins for WordPress

Calling all marketers working on WordPress! If your company’s website is hosted on WordPress, you probably already know that it’s the most SEO-friendly CMS platform in existence. That being said, WordPress SEO is going to be SO SO SO SO vital and the easiest way to begin optimizing your site will be with SEO plugins specifically for WordPress. Note: It’s important to keep in mind the difference between WordPress.com and WordPress.org as they both have their strengths and limitations.  When referring to “WordPress,” I’m specifically referring to ONLY WordPress.org. Yoast Yoast has 5+ million active installations and has been downloaded …

Read Article
7 Min Read
Let's give your business the attention it deserves