IN THIS ARTICLE:

    Maintaining an effective presence online may not come as easy as creating a Facebook profile. When it comes to creating traffic and drawing individuals to your site, there are certain ways of writing to ensure that your content attracts search bots and online users. Aside from helping your site get into the top spots in search results for specific keywords, writing SEO-friendly blog posts will also ensure that the people who visit your site will stay loyal for years to come.

    How To Write Blog Posts That Are SEO-Ready

    Here are some tips on how to generate content for your blog posts that contribute to the likelihood of your site to appear at the top of search results:

    Know What to Write

    If content is king, then perhaps quality is queen. Before focusing on SEO, think about the message that you want to get across to your readers. Anticipating what action will follow once the site visitor reads your post. Write these ideas down before you begin your post structure.

    Structure Your Post

    A post with no clear path will leave your readers exhausted and frustrated, and it may even lead to them not finishing what you have to say in the first place. Having a clear structure within your post will help guide them through as well as help understand what you are trying to say.

    Every blog post should have an introduction, body, and conclusion. Start by introducing your topic and then build up and elaborate on it until you no longer have any other research or thoughts to convey. Finally, summarize everything with the main points of your post.

    Utilize Paragraphs and Headings Efficiently

    Every paragraph should have a main idea or subject, introduced then elaborated. Consider what the subject or idea is and then capture the entire message in one sentence. If you have more to say on the subject, start a new paragraph in order to keep the cohesion in between lines.

    Headings help structure your page but it also helps people find you. While headings can help people separate ideas and subjects from others, they are also attractive to search bots that will index your pages based on relevant keywords found in your headings.

    Get Other People’s Opinion

    It is best to get another person’s opinion before publishing your article. This allows you to make corrections like typos that you have overlooked, or sentences that are not properly constructed.

    Enhance Length and Link Previous Content

    Be sure to set a minimum and maximum length of words for your post. Long articles are more likely to appear in Google search results. As an added rule of thumb, if your bog post contains information that you have already discussed in previous articles, make sure to link the earlier articles into the new one. Linking existing pages shows that you have authority and mastery on the subject and it also helps improve your ranking on Google.

    Conclusion

    Like any other form of writing, writing a blog post is a skill on its own. Keep in mind that your posts should be structured with proper headings and subheadings to ensure that your readers do not lose their way while reading your posts. By keeping your posts clear, concise, and easy to understand, it is more likely that whoever visits your site will find it helpful and will share it with others.

    Need an SEO Partner?

    Our SEO agency uses time-proven techniques that have been honed to target our customers’ business needs and deliver results straight to their bottom line. From keyword research services and link building services to a full suite of SEO content services, we’re a dedicated partner committed to your long-term success.

    Additional articles

    Why Content Pruning Helps Your SEO (And How to Do It)

    Did you know that deleting underperforming content or combining similar posts could actually help your SEO? Learn how to identify pages that aren’t drawing traffic and implement a thoughtful...

    Victorious SEO metrics dashboard for desktop and mobile
    How to Use Google Search Console – SEO Guide

    Business leader Peter Drucker is famously credited as saying, ‘If you can’t measure it, you can’t manage it.’ While that may not be true in ALL things, it’s definitely true in SEO.

    Victorious SEO metrics dashboard for desktop and mobile
    What Is SEO? Search Engine Optimization Basics

    Not sure what SEO is or whether you need it for your website? Demystify SEO basics and use our comprehensive resources to learn more about this valuable digital marketing channel.

    Victorious SEO metrics dashboard for desktop and mobile

      Join the digital marketers who subscribe to our blog*