Let's be internet friends

Search engine optimization (SEO) has morphed into varying forms over the years. One thing is still certain, though: the importance of SEO in any website cannot be denied.

The wide range of SEO strategies may have started out by stuffing websites with so many keywords and some other techniques that are now considered to be black hat.

As online marketers and website owners try to evolve into the right kind of marketing plan, SEO standards have also dramatically changed over the years. The methods, techniques or strategies that you have known in the past may have already become obsolete, faster than you think.

Changes in SEO Standards

Here are some of the biggest changes in SEO standards over the past five years:

1. Enriching website content

The time when SEO experts would merely focus on keywords that they think would bring in more traffic to websites is already long gone. These days, a website that is excessively stuffed with keywords is considered “spammy”.

With the focus on user experience in search engines, online users are now using long-tail keywords to type in precisely what they are looking for. If you want your website to rank high, you should be able to provide quality content that will answer some of the most common questions that your target users may have. In doing so, casual visitor may eventually become loyal customers.

2. The downfall of backlinks

Establishing a backlink structure has been one of the most popular SEO techniques that marketers and site owners follow. Unfortunately, some black-hat SEO “experts” have exploited this technique by literally asking for a favor from someone to “falsely patronize” your product and service just to show online visitors that you have exactly what they are looking for.

Google has come up with several ways to combat black hat SEO techniques like this, to the point that the search giant is now penalizing offenders. The latest Google Penguin update made sure of this, so that websites with good quality content are rightfully ranked at the top of search results.

shutterstock_2734202543. SERP makeover

You may have noticed how search engine results pages (SERP) have evolved. Keen-eyed search users observed that Google increased the length limit for the title tag, which is now around 70 characters. The featured snippets have also become longer.

To maximize the SEO potential of your site, you need to create good titles and snippets for your content. This way, you can increase the chances of your pages to be included in the first SERP of Google.

4. Knowledge Graph Introduced

Knowledge Graph was first launched by Google in 2012. This system analyzes facts about people, places and things and how all these three are connected. It was developed to help Google improve its search relevance as well as present Knowledge Graph boxes that provide direct answers.

SEO techniques to capitalize on this update include using highly specific keywords and following Schema.org formatting.

5. Consistent Google Updates

Google updates are less noticeable these days. In fact, online users and SEO professionals are no longer advised about these in order to prevent panic and drastic changes in site structures.

As a response, website owners will have to rely on tried-and-tested SEO strategies rather than waiting for the next Google algorithm update to make that necessary changes.


These are just five of the most noticeable changes in SEO over the past few years. Don’t be surprised if these strategies become obsolete or get changed in the next couple of years, because that’s how dynamic the world of SEO is!

New call-to-action

Pablo Villalpando

Pablo holds a BA in Sociology and is a Bilingual SEO Strategist for Victorious. He was recently featured in "Real Research: Research Methods Sociology Students Can Use" by CSU, Chico Professor Liahna Gordon. He is fortunate to enjoy a career path through analytics, digital marketing, and social psychology. His passions include Mexican food, his 4-year-old lab Chia, and astronomy.

Additional articles

SEO Public Relations: How Does It Work Within Your Strategy

All public relations experts understand the importance of getting information in front of the right audience at the right time. However, while that’s undoubtedly true for PR, it’s the foundational principle of any Search Engine Optimization strategy as well. In fact, PR and SEO can even go hand in hand, helping to get the most out of every single message that you put out. Ensuring that your company gets attention and increases brand awareness on as many channels as possible. But how do PR and SEO work together? Let’s explore. How PR & SEO Work Together Not too long ago, …

Read Article
5 Min Read
The Truth About .com, .net, and Their Impact on SEO

If you’ve ever researched domain extensions and their influence over search engine rankings, you’ve likely seen a lot of contradictory information about whether or not they are an important factor. In today’s post, we’ll be getting to the bottom of the .com vs .net SEO debate and providing our readers with the facts they need to make the best decision for their business. But first, let’s cover the basics. What is a Domain Extension? When you type a website URL into a web browser like Google Chrome or Apple Safari, you are using a domain name. For example: “https://victoriousseo.com/” is …

Read Article
4 Min Read
11 Search Engine Optimization Tips for Every Marketer (Revised 2019)

Keeping up with the changes in the SEO world is a challenge. Sometimes, even experts with years of experience find themselves stumped by some of the updates and algorithm changes that Google rolls out. In order to stay on top of the SEO game, it’s crucial to always follow the newest developments in the industry and look for reliable SEO optimization tips from experts. With that in mind, we decided to put together a list of useful and effective search engine optimization tips that will help you navigate the world of SEO more comfortably. Read on, and you’ll find 11 …

Read Article
4 Min Read
Let's give your business the attention it deserves