Let's be internet friends

It’s that time of the year when physical and online stores get to experience a massive influx of sales. Are you ready for this year’s Black Friday and Cyber Monday?

If your website specializes in products targeted toward a specific market, then it may be wise to consider these tips to optimize your SEO strategies during Black Friday and Cyber Monday.

Black Friday and Cyber Monday Website SEO Strategies

shutterstock_206135281

1. Look At Your Site Activity

While it may be ideal to tweak your website in preparation for the wild scramble of the online shopping crowd, look at the traffic on your site. Be aware of how your online shop site is doing at the moment.

Some important ideas to consider are the following:

  • What social media campaigns are gaining the most attention
  • Which pages are always visited
  • Which products are best-selling, and which are declining in sales.

Collecting site data from the past year, 6 months, and 3 months may help you identify the trends on your site that influence traffic and sales during the two-day shopping craze. This will also give you a foresight on what products to push and what keywords and campaigns to use in the future.

2. Use Holiday Keywords

Because everyone is in a holiday mood, it may be best to use holiday keywords in your site content and campaign materials so that your site may be easily found in search results.

3. Publish Your Content 45 Days Before

Bigcommerce.com recommends releasing your enhanced and tweaked content 45 days before the holidays or any event that you prepped your website for. This advance in publication will allow your site to take part in 90% of the search traffic, especially where keywords in relation to the holidays are involved.

4. Let the People Know That You Are Holiday-Ready

Letting your followers know that your business is packed with new treats for the holidays is one of the biggest draws to your website. Because of this, people are more likely to visit your site to see what you are offering and they could also serve as your biggest promoters for the holiday season.

Here’s a tip: Design your campaigns, newsletters, and promotional guides in advance and disseminate it to your subscribers to get the ball rolling. These people are your greatest assets as they may be the first to shop and purchase from you, especially if they know that there is a special discount that they can enjoy.

5. Use Internal Linking Wisely

Do a quick study on your most successful and popular pages, and make sure that you build up on their success on your landing pages. By implementing internal linking, you are effectively spreading the viral potential of your existing pages to the entire site structure. Using links wisely is a key ingredient to an effective SEO campaign.

———————————-

These are just some of the points to consider when enhancing your website in time for Black Friday and Cyber Monday. Take note that these SEO strategies are applicable not only during this busy shopping season but also all year round.

New call-to-action

Author
Michael Transon

Michael Transon is the CEO of Victorious. He's a big fan of ASU football, his cat Tux, and dinner parties. He lives at Ocean Beach in the Outer Sunset Neighborhood.

Additional articles

How to Unlock Google Analytics Keyword ‘Not Provided’

A show of hands for all the marketers constantly frustrated with Google Analytics reports saying ‘not provided?’ Don’t worry, that’s completely normal. And yes, there’s a way around it. As annoying as it is, there was a lot of intention behind Google launching ‘not provided’ reporting, starting in 2011. It doesn’t mean you’re shit out of luck, it just calls for a little extra effort to “unlock” and access this data.  As a marketing professional, having access to the organic search keyword ‘not provided’ will give you a huge leg up on the competition.  By unlocking ‘not provided’ keywords  you’ll …

Read Article
6 Min Read
WordPress SEO: Discover the Top 9 SEO Plugins for WordPress

Calling all marketers working on WordPress! If your company’s website is hosted on WordPress, you probably already know that it’s the most SEO-friendly CMS platform in existence. That being said, WordPress SEO is going to be SO SO SO SO vital and the easiest way to begin optimizing your site will be with SEO plugins specifically for WordPress. Note: It’s important to keep in mind the difference between WordPress.com and WordPress.org as they both have their strengths and limitations.  When referring to “WordPress,” I’m specifically referring to ONLY WordPress.org. Yoast Yoast has 5+ million active installations and has been downloaded …

Read Article
7 Min Read
SEO Chrome Extensions: Our Exhaustive List of 2020 SEO Extensions

We often hear the question: So, how long do I have to do SEO on my website? If you’re asking yourself the same question, here’s the honest answer we tell everyone: SEO never truly ends.Truth is, SEO is an ever-evolving process, for however long your website is living, that is how long you should be applying SEO tactics. How Can You Continue to Optimize Your Website? Since an SEO campaign will continuously need to be worked on, it’s necessary to have optimization tools in your back pocket.  That is where SEO Chrome extensions come in handy.  Here at Victorious, we …

Read Article
8 Min Read
Let's give your business the attention it deserves