It’s that time of the year when physical and online stores get to experience a massive influx of sales. Are you ready for this year’s Black Friday and Cyber Monday?

If your website specializes in products targeted toward a specific market, then it may be wise to consider these tips to optimize your SEO strategies during Black Friday and Cyber Monday.

Black Friday and Cyber Monday Website SEO Strategies

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1. Look At Your Site Activity

While it may be ideal to tweak your website in preparation for the wild scramble of the online shopping crowd, look at the traffic on your site. Be aware of how your online shop site is doing at the moment.

Some important ideas to consider are the following:

  • What social media campaigns are gaining the most attention
  • Which pages are always visited
  • Which products are best-selling, and which are declining in sales.

Collecting site data from the past year, 6 months, and 3 months may help you identify the trends on your site that influence traffic and sales during the two-day shopping craze. This will also give you a foresight on what products to push and what keywords and campaigns to use in the future.

2. Use Holiday Keywords

Because everyone is in a holiday mood, it may be best to use holiday keywords in your site content and campaign materials so that your site may be easily found in search results.

3. Publish Your Content 45 Days Before

Bigcommerce.com recommends releasing your enhanced and tweaked content 45 days before the holidays or any event that you prepped your website for. This advance in publication will allow your site to take part in 90% of the search traffic, especially where keywords in relation to the holidays are involved.

4. Let the People Know That You Are Holiday-Ready

Letting your followers know that your business is packed with new treats for the holidays is one of the biggest draws to your website. Because of this, people are more likely to visit your site to see what you are offering and they could also serve as your biggest promoters for the holiday season.

Here’s a tip: Design your campaigns, newsletters, and promotional guides in advance and disseminate it to your subscribers to get the ball rolling. These people are your greatest assets as they may be the first to shop and purchase from you, especially if they know that there is a special discount that they can enjoy.

5. Use Internal Linking Wisely

Do a quick study on your most successful and popular pages, and make sure that you build up on their success on your landing pages. By implementing internal linking, you are effectively spreading the viral potential of your existing pages to the entire site structure. Using links wisely is a key ingredient to an effective SEO campaign.

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These are just some of the points to consider when enhancing your website in time for Black Friday and Cyber Monday. Take note that these SEO strategies are applicable not only during this busy shopping season but also all year round.

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Author
Michael Transon

Michael Transon is the CEO of Victorious. He's a big fan of ASU football, his cat Tux, and dinner parties. He lives at Ocean Beach in the Outer Sunset Neighborhood.

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