Let's be internet friends

Popular blogging software WordPress has definitely made things easier for people to create and set up their own websites, whether for personal blogging or for corporate information. What’s great about WordPress is not only its ease in installation and usage, but also its default openness to SEO and structural customization. In short, it makes life easier for both web developers and company owners.

Unfortunately, many people fall prey into the belief that WordPress is automatically SEO friendly. This is a very dangerous slope to slide into, folks. After all, the most basic form of the blogging software contains just the bare essentials without plug-ins or meta information. By not configuring your WordPress-run website for SEO, you are subjecting your site to the deep and depressing abyss of Google rankings.

Some website owners resort to relying solely on affordable SEO services without understanding first the concept of optimizing one’s site for search. This responsibility is not for search engine optimization companies alone; it is also an obligation of the site owner to learn a thing or two about SEO.

Here are five of the grave mistakes that companies commit against their site’s SEO:

1.  No installed SEO plug-in for WordPress

Plug-ins are very essential tools that you can attach to your WordPress installation. Most of the plug-ins are free, and there are dozens that focus on SEO. This site, Victorious SEO, runs on WordPress and uses Yoast WordPress SEO. It’s a free plug-in packed with amazing features not only for search engine optimization but also other essential add-ons for your website.

2.  No sitemap

Sitemaps are used by search engine spiders to run through your website to access your content across all available pages. This is usually in XML format where all of the site pages are listed. This page is one of the first entry points for search bots into your website, so it’s probably best to set up a sitemap for your own website.

You may choose to hardcode a sitemap for yourself, or you can install a plug-in that generates a sitemap automatically. Personally, I would prefer the latter, especially if you foresee your website with more articles in the future.

3.  No internal link structure

I recently featured the benefits and methods of establishing an effective internal link structure for your website. One major remiss of some websites is to disregard the SEO potential of using internal linking. This fundamental SEO technique stitches together all of your related pages for easier access by search engines and site visitors.

4.  No permalinks for posts and pages

Search bots like to see words instead of jargon in your content, and even in your page’s URL. WordPress has a built-in permalink settings page where you can set how your page URLs will look like. Instead of having a robot-like URL such as “yourcompany.com/?p=16549”, wouldn’t it look better to have it as “yourcompany.com/cheapest-apple-ipad-air”?

If you take time to address these issues and avoid these pitfalls, then you’re on your way to boosting your website’s search ranking even without the help of an SEO company.

New call-to-action

Author
Michael Transon

Michael Transon is the CEO of Victorious. He's a big fan of ASU football, his cat Tux, and dinner parties. He lives at Ocean Beach in the Outer Sunset Neighborhood.

Additional articles

How to Unlock Google Analytics Keyword ‘Not Provided’

A show of hands for all the marketers constantly frustrated with Google Analytics reports saying ‘not provided?’ Don’t worry, that’s completely normal. And yes, there’s a way around it. As annoying as it is, there was a lot of intention behind Google launching ‘not provided’ reporting, starting in 2011. It doesn’t mean you’re shit out of luck, it just calls for a little extra effort to “unlock” and access this data.  As a marketing professional, having access to the organic search keyword ‘not provided’ will give you a huge leg up on the competition.  By unlocking ‘not provided’ keywords  you’ll …

Read Article
6 Min Read
WordPress SEO: Discover the Top 9 SEO Plugins for WordPress

Calling all marketers working on WordPress! If your company’s website is hosted on WordPress, you probably already know that it’s the most SEO-friendly CMS platform in existence. That being said, WordPress SEO is going to be SO SO SO SO vital and the easiest way to begin optimizing your site will be with SEO plugins specifically for WordPress. Note: It’s important to keep in mind the difference between WordPress.com and WordPress.org as they both have their strengths and limitations.  When referring to “WordPress,” I’m specifically referring to ONLY WordPress.org. Yoast Yoast has 5+ million active installations and has been downloaded …

Read Article
7 Min Read
SEO Chrome Extensions: Our Exhaustive List of 2020 SEO Extensions

We often hear the question: So, how long do I have to do SEO on my website? If you’re asking yourself the same question, here’s the honest answer we tell everyone: SEO never truly ends.Truth is, SEO is an ever-evolving process, for however long your website is living, that is how long you should be applying SEO tactics. How Can You Continue to Optimize Your Website? Since an SEO campaign will continuously need to be worked on, it’s necessary to have optimization tools in your back pocket.  That is where SEO Chrome extensions come in handy.  Here at Victorious, we …

Read Article
8 Min Read
Let's give your business the attention it deserves