Popular blogging software WordPress has definitely made things easier for people to create and set up their own websites, whether for personal blogging or for corporate information. What’s great about WordPress is not only its ease in installation and usage, but also its default openness to SEO and structural customization. In short, it makes life easier for both web developers and company owners.
Unfortunately, many people fall prey into the belief that WordPress is automatically SEO friendly. This is a very dangerous slope to slide into, folks. After all, the most basic form of the blogging software contains just the bare essentials without plug-ins or meta information. By not configuring your WordPress-run website for SEO, you are subjecting your site to the deep and depressing abyss of Google rankings.
Some website owners resort to relying solely on affordable SEO services without understanding first the concept of optimizing one’s site for search. This responsibility is not for search engine optimization companies alone; it is also an obligation of the site owner to learn a thing or two about SEO.
Here are five of the grave mistakes that companies commit against their site’s SEO:
1. No installed SEO plug-in for WordPress
Plug-ins are very essential tools that you can attach to your WordPress installation. Most of the plug-ins are free, and there are dozens that focus on SEO. This site, Victorious SEO, runs on WordPress and uses Yoast WordPress SEO. It’s a free plug-in packed with amazing features not only for search engine optimization but also other essential add-ons for your website.
2. No sitemap
Sitemaps are used by search engine spiders to run through your website to access your content across all available pages. This is usually in XML format where all of the site pages are listed. This page is one of the first entry points for search bots into your website, so it’s probably best to set up a sitemap for your own website.
You may choose to hardcode a sitemap for yourself, or you can install a plug-in that generates a sitemap automatically. Personally, I would prefer the latter, especially if you foresee your website with more articles in the future.
3. No internal link structure
I recently featured the benefits and methods of establishing an effective internal link structure for your website. One major remiss of some websites is to disregard the SEO potential of using internal linking. This fundamental SEO technique stitches together all of your related pages for easier access by search engines and site visitors.
4. No permalinks for posts and pages
Search bots like to see words instead of jargon in your content, and even in your page’s URL. WordPress has a built-in permalink settings page where you can set how your page URLs will look like. Instead of having a robot-like URL such as “yourcompany.com/?p=16549”, wouldn’t it look better to have it as “yourcompany.com/cheapest-apple-ipad-air”?
If you take time to address these issues and avoid these pitfalls, then you’re on your way to boosting your website’s search ranking, even without the help of an SEO company.