As a business owner you have many factors to consider when marketing your site, including whether to use Google AdWords or SEO.

Search Engine Optimization (SEO): The process of improving a websites rankings and visibility in unpaid searches. You can naturally boost your URL to be seen as the most trustworthy and authoritative in relation to certain keyword search terms.

Google Adwords can offer great short term results, your site can instantly be seen on the ads section to certain consumers.

At first glance, this seems like a great strategy to bring web traffic and possibly customers.

But it’s not.

Here are a couple downsides that may make you think otherwise:

  1. Short Term Results: The minute you stop putting money into Google Adwords, is the minute that you lose all your web traffic. If you are not organically ranked on Google, your business can be trapped into an investment that over time is unreliable. Imagine a competitor investing into Google Adwords at a higher level, and all of sudden you lose a huge chunk of your sales. The worst thing possible is to make Google Adwords your main source of online advertising.
  2. Google Adwords NO effect on SEO: You may be of the believe that investing into Google Adwords effects you organic SEO. The reality is that is not the case at all.  The amount you invest in SEO does not effect your organic traffic at all, it is a completely different service and will not help you achieve SEO goals.
  3. Costly: Google Adwords can be a costly investment to make an impact on your business. SEO can not only be a cheaper solution but for longitude. Investing in Adwords can cost you a bundle and then more money to keep up the investment and increase sales.

To make a wise strategic decision, you must have a long term mindset.

Adwords can help your business succeed but never as the only marketing option.

The question is no longer whether to use Google AdWords or SEO. The best way to maximize your revenue is to invest in SEO and Google Adwords over the long haul.

New call-to-action

Author
Pablo Villalpando

Pablo holds a BA in Sociology and is a Bilingual SEO Strategist for Victorious. He was recently featured in "Real Research: Research Methods Sociology Students Can Use" by CSU, Chico Professor Liahna Gordon. He is fortunate to enjoy a career path through analytics, digital marketing, and social psychology. His passions include Mexican food, his 4-year-old lab Chia, and astronomy.

Additional articles

What is Organic Search?

The main way we navigate the internet around the world today is by searching — with the vast majority of searches coming from the Google search engine, and a very small market share going to other search engines like Yahoo or Bing. In marketing terms, all of this searching is referred to as organic search, and it is the most “natural” way you might navigate to a new place, or find the answer to a burning question you find yourself suddenly needing to know the answer to. Here are the answers to some frequently asked questions about organic search engine …

Read Article
6 Min Read
5 Lessons About Company Culture from COVID #WFH

As California’s Shelter-in-Place orders bore down on us, I found myself growing more and more anxious. I knew it was only a matter of time before they were enforced, and I had a list of worries that I found myself flipping through like cards in a deck. The health of my family, my 7-year-old daughter who has asthma, my job, my colleagues, figuring out how to transform my very-much-in-person role to a remote one, the idea of “at-home learning” for our daughter while my wife and I work full time, onboarding four new hires at work remotely, the ad-hoc meetings …

Read Article
5 Min Read
How to Unlock Google Analytics Keyword ‘Not Provided’

A show of hands for all the marketers constantly frustrated with Google Analytics reports saying ‘not provided?’ Don’t worry, that’s completely normal. And yes, there’s a way around it. As annoying as it is, there was a lot of intention behind Google launching ‘not provided’ reporting, starting in 2011. It doesn’t mean you’re shit out of luck, it just calls for a little extra effort to “unlock” and access this data.  As a marketing professional, having access to the organic search keyword ‘not provided’ will give you a huge leg up on the competition.  By unlocking ‘not provided’ keywords  you’ll …

Read Article
6 Min Read
Let's give your business the attention it deserves