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Hyperlocal marketing introduces your company to a local area, whether it is a region, a city, or a neighborhood in a community. While it can sound challenging and competitive, there are a lot of ways for companies to boost their hyperlocal marketing.

Google My Business, for one, is an efficient way to keep prospective customers posted on what is going on with the company, whether it’s an upcoming sale, a future event, or some other promotion.

Hyperlocal Marketing Tips Using Google My Business

Here are some tips to optimize your Google My Business account in order to up your game in hyperlocal marketing:

1. Regularly Update Your Google My Business Page

Google My Business Page is beneficial for any company whose goal is to strengthen its hyperlocal marketing. The service connects companies to prospective customers, and so there is a need for regular updates on the Google My Business account to ease the search experience for your site visitors.

Be motivated to update your page by this essential truth: Google Search can use your My Business Page as one of the primary factors to boost your local SEO.

2. Maximize the Use of Social Media

hyperlocal marketing social mediaSocial media is a quick way to reach out to your customers. A few clicks, some reposts, and a number of comments form part of a good recipe to your hyperlocal marketing success.

The good thing about social media is that you can use it for free, and the only thing you should do is to strategize how you can maximize its use to make business site viral among social media users. The goal is to attract prospective customers by using your loyal customers who will likely leave comments, likes, and posts about their experience with a specific product or service you are offering.

3. Express Your Gratitude Through Letters

Instead of relying on email, switch up your communication to customers and stakeholders by writing them a handwritten on printed paper letter. As a company who aims to strengthen hyperlocal marketing, what you need to do is to express your appreciation and gratitude to people who have helped you along the way. Although you can do this either through emails, but it would be so much better if you could take extra some time and effort to snail-mail a thank-you note.

4. Post Photos of Your Company In Action

What better way to maximize the use of your Google My Business page than posting pictures of your company in its active best. It makes every detail about your company (e.g. your vision, advocacy, and goals) more credible when people see updated photos of your company.

Your photos should show not only how your company operates, but also how it helps the community through the events you attend or sponsor. Your pictures should tell your page visitors how uniquely concerned your company is with the community or endeavor worth investing in.

Final Word

By maximizing the features of Google My Business, you can expect an influx of new leads and customers knocking in your door. Are you ready to take your business local?

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Author
Michael Transon

Michael Transon is the CEO of Victorious. He's a big fan of ASU football, his cat Tux, and dinner parties. He lives at Ocean Beach in the Outer Sunset Neighborhood.

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