Let's be internet friends

All website owners aim to get their pages to high rankings in Google. This is the reason why many of them engage in search engine optimization (SEO) to boost their ranks in search engines.

When it comes to ranking, Google looks at two factors: domain authority and relevance. In this article, we will discuss these two things in detail.

Domain Authority

The first thing that comes to mind when we encounter the word authority is trust. In a natural scenario, we usually seek advice from someone who is an authority in a particular matter. In the same way, when we search something on the Internet, we look for authority websites.

For example, when it comes to news, we go to websites like CNN or BBC because we trust them. We believe in the reliability of the news because we consider these websites as authorities on that aspect.

Therefore, in order for your website to rank, it has to provide users with correct and reliable answers. When people link to your website because they trust it, it is likely that your site will rank high in Google.

However, domain authority is more than just trust and reliability. There are other factors that contribute to making your website an authority. If your website engages in a lot of social interactions and its contents are shared on social media, this can also contribute to making it an authority site.

When you share something, it is the same way as trusting it. How popular your website is will contribute to its domain authority and consequently make your site rank higher.

So how do you increase your domain authority? One of the top factors that can increase your search ranking is quality content. The content should be directed towards your target market. By doing so, you can see a gradual increase in your domain authority.

However, it is not enough to simply add content. You have to keep it fresh so visitors will keep coming back to your site. Just like the authority sites you are visiting, your website has to gain the trust of readers. It has to gain credibility as a website that users can rely on whenever they search for answers.


Relevance is all about making Google understand what your site is all about. When someone searches for something, the result should be something relevant to what is being searched. If your website is all about cars, you have to make Google understand that your website contains information relevant to keywords related to cars.

Finding relevant terms for search engines is called keyword research. Searching for the right keyword is crucial for effective search engine optimization. Not all keywords will be relevant to your website so you really have to spend a lot of time finding the right search term that will make your website relevant. The more relevant your website is, the higher it will rank.

Page relevance is all about ensuring that your keyword appears in the search query. At the same time, you should make sure that Google understands what that page is all about for it to become relevant to the keyword being searched.

To sum it all it up, Google will look at your domain authority and relevance before giving you a good page rank. It’s important to work on improving both aspects if you aspire to increase the search ranking of your site.

Effective SEO, quality content, no spam– all of these can contribute to your website becoming an authority and a relevant online resource. Remember that it may take some time before you see the fruits of your hard work.

New call-to-action

Michael Transon

Michael Transon is the CEO of Victorious. He's a big fan of ASU football, his cat Tux, and dinner parties. He lives at Ocean Beach in the Outer Sunset Neighborhood.

Additional articles

Blog Post Template – Victorious’ Cheat Sheet for Optimizing SEO Content (Rev. 2019)

(If you want immediate access to the Victorious internal content Google Doc template, click here. ⬅️You’ll need to request access from your business email, we’ll get approved ASAP! ??) Google demands that blog articles are laid out in a manner that’s easy to read for both users on all devices, and the Google search spiders. To give them what they want, you’ll need a blog post template, otherwise known as a blog article template that will check all these boxes. To give you a leg up (and save you from blog template confusion hell), we’ve created one for you! Using …

Read Article
5 Min Read
Voice Search & SEO: 7 Techniques for Voice Search Optimization

Understanding Voice Search & Voice Search Optimization There are few things in life that are certain: death, taxes and the fact that when you search, ‘voice search,” the top result will be some SEO or marketing publication proclaiming, ‘THIS is the year that AI assistants will shatter everything we know about search!’  While the impact has been less than sudden, there’s no denying voice search and the mobile revolution have left their mark on the SEO industry.  But what is voice search and how exactly should we respond to it? The fact remains that voice search is on the rise …

Read Article
7 Min Read
What Is Index Bloat & How Does It Affect My Website?

Defining Index Bloat Index bloat occurs when there are too many pages on a website indexed in search engines. In other words, when your site “bloats” search engines indices, there is an excess of low-quality pages that Google is indexing, wasting valuable and limited resources on pages that you probably don’t care about. Index bloat can lead to the following SEO issues: Exhausts crawl budget * Decreases the organic quality of the domain Lowers the ranking potential of your other pages Additionally, there are a few scenarios that apply to some websites in specific situations that make them prone to …

Read Article
3 Min Read
Let's give your business the attention it deserves