Let's be internet friends

Websites are not designed to be free-floating entities without a purpose. It’s a waste of time and money if the company website does not serve as a tool to increase revenue or attract followers and potential customers. Smart website owners implement on page SEO techniques to optimize individual web pages, so as to achieve a higher search rank and earn more traffic.

There are several factors that significantly increase traffic to a website and eventually lead to higher search ranking. Here are some of them:

  • Use of title tags with appropriate keywords
  • Presence of modifiers on the page title
  • Low bounce rate and time spent on the page
  • Proper placement of keywords
  • Mobile-friendly web design
  • Presence of social media buttons
  • Use of outbound links from top websites
  • Use of internal links

Not all website owners may be able to do this on their own, and so hiring an expert on SEO may be beneficial to help boost your online presence and provide recommendations on how to improve your site SEO.

Content is King

A website is not made to just sit there and wait for a miracle purchase to happen. It is a vibrant entity that should be nurtured just like you would take care of any living organism. Having said that, your website should contain fresh content so that people would be expectant to check for updates.

Publishing a website and letting it stay for months without any updated content may be viewed by search engines as a “dead” entity. You don’t want that to happen to your site, do you?

How Fresh Content Can Benefit Your Site’s On Page SEO

Fresh content significantly improves on page SEO only if the content itself is relevant. By continuously adding new content, web pages can attract search engines to stop by and check the site. When search engines stop by and index your pages frequently, it gives your website an opportunity to increase in search ranking.

Fresh content naturally results to people to become more engaged, reduces bounce rate, boosts search traffic, and potentially lifts the site’s search results placement.

Updating content of a website gives you an opportunity to introduce more relevant keywords. This increases your site’s chances of appearing on search results when online users search for your target keyword on their preferred search engine.

While adding keywords on your future updates may be of help, it should be noted that Google does not rank a website based on the number of keywords that a website has. Rather, the search giant looks more into high-quality content.

By providing quality information to the readers, you have the ability to answer possible questions. The keywords should work around the content that can provide sufficient information to the reader.

Another advantage of providing fresh content is that it increases your authority potential. It is through creating quality content that makes you appear as an expert in the field. As a result, people would always look forward to more content that you can offer them.

Conclusion

Ultimately, generating fresh content keeps your website updated and attuned to what your target market is looking for. Online users crave for more content, and bringing more information about what they want may eventually turn them from casual site visitors to loyal followers and avid customers.

New call-to-action

Author
Michael Transon

Michael Transon is the CEO of Victorious. He's a big fan of ASU football, his cat Tux, and dinner parties. He lives at Ocean Beach in the Outer Sunset Neighborhood.

Additional articles

11 Search Engine Optimization Tips for Every Marketer (Revised 2019)

Keeping up with the changes in the SEO world is a challenge. Sometimes, even experts with years of experience find themselves stumped by some of the updates and algorithm changes that Google rolls out. In order to stay on top of the SEO game, it’s crucial to always follow the newest developments in the industry and look for reliable SEO optimization tips from experts. With that in mind, we decided to put together a list of useful and effective search engine optimization tips that will help you navigate the world of SEO more comfortably. Read on, and you’ll find 11 …

Read Article
4 Min Read
Voice Search & SEO: 7 Techniques for Voice Search Optimization

Understanding Voice Search & Voice Search Optimization There are few things in life that are certain: death, taxes and the fact that when you search, ‘voice search,” the top result will be some SEO or marketing publication proclaiming, ‘THIS is the year that AI assistants will shatter everything we know about search!’  While the impact has been less than sudden, there’s no denying voice search and the mobile revolution have left their mark on the SEO industry.  But what is voice search and how exactly should we respond to it? The fact remains that voice search is on the rise …

Read Article
7 Min Read
Web Design and SEO: How to Build a Functional and Findable Website (2019)

Web Design and SEO Your website is the central hub of all of your online marketing efforts. Whether you’re promoting your site on social media, driving traffic using paid ads, or using search engine optimization techniques, having a website that enhances those efforts is essential. However, what many businesses fail to consider is the crucial link between web design and SEO. Businesses design their website and think they’ll figure out how SEO works once the site is launched, only to have to overhaul the entire website later on because it isn’t being optimized to its best ability based on Google.  …

Read Article
4 Min Read
Let's give your business the attention it deserves