The goal of any business owner for its website is to widen its virtual presence and hopefully translate to an increase in revenue. If you’ve been following our blog, then you probably know that the best way to achieve this is by adapting best practices when it comes to search engine optimization (SEO). This includes implementing an effective strategy with the help of an SEO audit checklist.
Of course, not all website owners may be fully aware about how to make things works positively on their end. With the help of sound strategies such as our signature Battle Audit, achieving online supremacy may not be a far-fetched idea.
What is an SEO Audit Checklist?
An SEO audit checklist helps to improve your SEO campaigns by carefully checking the components involved in making the campaign a resounding success. The checklist contains an array of things that you need to focus on, to ensure that your SEO strategies won’t fail.
Being able to identify the things that are useless or totally hurting the campaign ensures improvement in your website’s SEO performance.
The SEO audit checklist is generally presented by SEO companies when meeting up with a new customer. We at Victorious SEO are avid users of our own checklist, which we use to follow up the progress of our customer’s SEO plan.
What does an SEO Audit Checklist contain?
To make a campaign successful, every little detail should be carefully put in its perfect place. Here are some of the basic elements of a good SEO audit checklist:
You need to have a clear objective on how you would want a campaign to turn out to be. Your objectives should work around these five elements: specific, measurable, attainable, relevant and timely.
2. Analytics data
Know the importance of your web analytics by gathering the data. SEO experts are recommended for this purpose, because they understand how the campaign is doing by being able to tweak certain aspects of the campaign and focus more on those that generate more traffic.
3. Keyword analysis
You need to check on existing keywords if they are effective with the current campaign. If not, the checklist can guide you to find other keywords that can help drive more traffic to the website.
You may use a keyword rank tracker to determine the performance of your chosen keywords.
4. Duplicate content
Duplicate or repetitive content can harm your website. Make sure that you only make use of unique descriptions for your products instead of repeatedly pasting the same information on different pages.
5. Competitor analysis
Checking on your competitor link profiles can help you determine what works for them. You may try using Ahrefs, Open Site Explorer or Link Diagnosis to see which anchor texts your competitors use and where they are getting their links from.
6. Page speed
Site visitors may get turned off when they check on your slow-loading website. Ideally, a page should be able to load within 5 seconds. To make page loading faster, ensure that you reduce the size of the images and enable compression. [Check out our page speed optimization tips.]
7. Mobile friendliness
With Google’s love for mobile browsing, make sure that your website looks amazing on mobile screens. Users should be able to reach you in any kind of device that they use, anytime and anywhere.
8. Link building
Implement strategies that you can do outside your website, such as social media marketing, back linking and social bookmarking.
9. XML sitemap
Be sure to create an XML sitemap, and submit it to Google Webmaster Tools. This enables Google to find your site’s pages easier.
I hope this guide on the SEO audit checklist can help you improve your SEO strategies. By checking your SEO techniques against this checklist, you should be able to discover new tips to add to your SEO campaign.