Let's be internet friends

The goal of any business owner for its website is to widen its virtual presence and hopefully translate to an increase in revenue. If you’ve been following our blog, then you probably know that the best way to achieve this is by adapting best practices when it comes to search engine optimization (SEO). This includes implementing an effective strategy with the help of an SEO audit checklist.

Of course, not all website owners may be fully aware about how to make things works positively on their end. With the help of sound strategies such as our signature Battle Audit, achieving online supremacy may not be a far-fetched idea.

What is an SEO Audit Checklist?

An SEO audit checklist helps to improve your SEO campaigns by carefully checking the components involved in making the campaign a resounding success. The checklist contains an array of things that you need to focus on, to ensure that your SEO strategies won’t fail.

Being able to identify the things that are useless or totally hurting the campaign ensures improvement in your website’s SEO performance.

The SEO audit checklist is generally presented by SEO companies when meeting up with a new customer. We at Victorious SEO are avid users of our own checklist, which we use to follow up the progress of our customer’s SEO plan.

What does an SEO Audit Checklist contain?

seo audit checklist discussionTo make a campaign successful, every little detail should be carefully put in its perfect place. Here are some of the basic elements of a good SEO audit checklist:

1. Goal

You need to have a clear objective on how you would want a campaign to turn out to be. Your objectives should work around these five elements:  specific, measurable, attainable, relevant and timely.

2. Analytics data

Know the importance of your web analytics by gathering the data. SEO experts are recommended for this purpose, because they understand how the campaign is doing by being able to tweak certain aspects of the campaign and focus more on those that generate more traffic.

3. Keyword analysis

You need to check on existing keywords if they are effective with the current campaign. If not, the checklist can guide you to find other keywords that can help drive more traffic to the website.

You may use a keyword rank tracker to determine the performance of your chosen keywords.

4. Duplicate content

Duplicate or repetitive content can harm your website. Make sure that you only make use of unique descriptions for your products instead of repeatedly pasting the same information on different pages.

5. Competitor analysis

Checking on your competitor link profiles can help you determine what works for them. You may try using Ahrefs, Open Site Explorer or Link Diagnosis to see which anchor texts your competitors use and where they are getting their links from.

6. Page speed

Site visitors may get turned off when they check on your slow-loading website. Ideally, a page should be able to load within 5 seconds. To make page loading faster, ensure that you reduce the size of the images and enable compression. [Check out our page speed optimization tips.]

7. Mobile friendliness

With Google’s love for mobile browsing, make sure that your website looks amazing on mobile screens. Users should be able to reach you in any kind of device that they use, anytime and anywhere.

8. Link building

Implement strategies that you can do outside your website, such as social media marketing, back linking and social bookmarking.

9. XML sitemap

Be sure to create an XML sitemap, and submit it to Google Webmaster Tools. This enables Google to find your site’s pages easier.

Final Word

I hope this guide on the SEO audit checklist can help you improve your SEO strategies. By checking your SEO techniques against this checklist, you should be able to discover new tips to add to your SEO campaign.

New call-to-action

Author
Michael Transon

Michael Transon is the CEO of Victorious. He's a big fan of ASU football, his cat Tux, and dinner parties. He lives at Ocean Beach in the Outer Sunset Neighborhood.

Additional articles

11 Search Engine Optimization Tips for Every Marketer (Revised 2019)

Keeping up with the changes in the SEO world is a challenge. Sometimes, even experts with years of experience find themselves stumped by some of the updates and algorithm changes that Google rolls out. In order to stay on top of the SEO game, it’s crucial to always follow the newest developments in the industry and look for reliable SEO optimization tips from experts. With that in mind, we decided to put together a list of useful and effective search engine optimization tips that will help you navigate the world of SEO more comfortably. Read on, and you’ll find 11 …

Read Article
4 Min Read
Voice Search & SEO: 7 Techniques for Voice Search Optimization

Understanding Voice Search & Voice Search Optimization There are few things in life that are certain: death, taxes and the fact that when you search, ‘voice search,” the top result will be some SEO or marketing publication proclaiming, ‘THIS is the year that AI assistants will shatter everything we know about search!’  While the impact has been less than sudden, there’s no denying voice search and the mobile revolution have left their mark on the SEO industry.  But what is voice search and how exactly should we respond to it? The fact remains that voice search is on the rise …

Read Article
7 Min Read
Web Design and SEO: How to Build a Functional and Findable Website (2019)

Web Design and SEO Your website is the central hub of all of your online marketing efforts. Whether you’re promoting your site on social media, driving traffic using paid ads, or using search engine optimization techniques, having a website that enhances those efforts is essential. However, what many businesses fail to consider is the crucial link between web design and SEO. Businesses design their website and think they’ll figure out how SEO works once the site is launched, only to have to overhaul the entire website later on because it isn’t being optimized to its best ability based on Google.  …

Read Article
4 Min Read
Let's give your business the attention it deserves