By now, business owners have seen the importance of integrating search engine optimization (SEO) into their company websites. By using sound SEO techniques, any business can achieve a return on investment (ROI) in a much shorter period of time compared to traditional marketing.
Focusing on SEO has been proven to provide websites the following benefits:
- Increased online visibility
- Better online branding
- Increased web traffic
- Higher ROI
- Improved credibility
- Better engagement with customers
As 2016 is almost coming to an end, online marketers need to know which tools would best help them in terms of critical planning, proper budgeting and efficient strategies for the success of their site SEO in the next year.
To help get things started, here are three SEO projections for 2017 that business owners and marketers need to prepare on.
Schema is a markup dictionary with the goal of creating a structured markup of data that will be best understood by all search engines. It makes use of a code that you can add to a website to clearly define what the different components of the site pages mean.
Examples of these components are images, opening hours, and reviews. Without these components in a site’s schema markup, a webpage may become just about any other place of information without a frame of reference.
By using this site markup, Google is able to pull out information in the form of snippets and rich data, which then helps make the search results page more informative. This, in turn, exposes the website to better click-through rates.
Displaying rich snippets like the image above makes it easier for users to find what they are looking for. Using schema gives your website a bigger chance of being visible in search engine results when customers would like to know about your website.
AMP to the rescue! With the use of lighter HTML and CSS codes, AMP pages are designed to load up to at least 30 times faster than a typical webpage. The difference is astounding based on tests, with the median load time for AMP at 0.7 seconds compared to roughly 2 seconds for non-AMP pages.
Being able to sort out the problem on page loading speed should help your visitors have an enjoyable experience in browsing your website. To help loading of pages become faster, website owners should be able to do the following at the very least:
- Avoid placing too many unnecessary images
- Make use of simple images instead of complicated ones that requires longer load time
- Compress the website, if possible
Hybrid SEO techniques
More than relying on traditional marketing strategies, you should start integrating different techniques to increase traffic towards your website, improve brand awareness, and enhance business-customer engagement. All of these things, when strategically planned, will definitely produce good results.
One of the most trending business techniques in recent memory is the use of hybrid SEO campaigns to touch base with the target audience. Aside from content marketing, more online marketers are zooming in on SEO to boost lead generation and conversion. This is the reason why aside from measuring conversion of leads, site analytics may also be used as a metric for business success.
Hybrid SEO management requires in the involvement of a team of passionate people who are after the same goal.
SEO has been a vital part of the digital world that any business that aims to succeed should undoubtedly pour in all efforts towards optimizing the website for search engines. With proper SEO strategies, businesses are poised to attain its goals in 2017 and beyond.