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Business owners and web developers have witnessed how search engine optimization (SEO) can drastically turn things around for the company and reap benefits. Being visible in search results has become part of the objectives of those who maintain a website, and SEO plays a major role in ensuring that this comes to reality, although sometimes it takes a long time to achieve this.

Unfortunately, some people don’t want to play the waiting game, and resort to using questionable, unethical, and downright scheming tactics, hoping to get away with a good search engine placement. In this article, we will be discussing two kinds of SEO: white hat and black hat.

The Difference Between Black and White

In a loose definition, you might say that white hat SEO is good while black hat SEO does otherwise. The main difference between the two lies in the techniques used in trying to improve search engine ranking of a particular website or web page.

White hat SEO is described as the process of achieving high search engine ranking by using techniques that comply with search engine guidelines. On the other hand, black hat SEO attempts to improve search results placement in ways that are not only misleading but also goes against current search engine guidelines. This kind of SEO strategy is used by website owners who want immediate popularity rather than long-term investment.

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Infamous Black Hat SEO Techniques

Right off the bat, let us get one thing straight: No one should use black hat SEO. Here is a list of black hat SEO techniques that some desperate website owners and developers are using:

Keyword Stuffing

Keyword density plays an important role when it comes to having good rankings. However, it should be limited to between 2-3% only. Keyword stuffing is like loading a page with so many keywords, resulting to poor user experience.

Mirror Websites

This happens when a person hosts multiple websites with very similar content, hoping to catch the attention of search bots and increase their chances of better search ranking.

Cloaking

This happens when individuals would create two versions of a page: one for search engines, and another one for visitors. This is done by maliciously directing site visitors to a different IP address.

 

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Effective White Hat SEO Techniques

The following techniques are highly recommended to help boost search ranking of any website while following search engine standards:

  • The website should load and appear the way that it should. Deceiving visitors and possible customers will never produce good result.
  • The contents and images on a website should be rightfully made for the online user’s satisfaction and not for search engine spiders. The needs of the customer should be top of mind in terms of SEO rather than merely focusing on how to attract search engines.
  • Producing quality content drives more people to a website, and alerts search bots that your website is recommended for search results page placement.

As a top SEO company in the U.S., Victorious SEO is an advocate of white hat SEO techniques. We want to help businesses achieve their goals with regards to search results page ranking using ethical and sound strategies aligned with industry standards. Along with our affordable SEO packages, our team of SEO experts will ensure that your online reputation builds up to better sales and brand recognition.

Final Word

Business owners know that success does not come overnight. They need to strive to provide the best products and services, and tap experts who can provide the right marketing strategies alongside good SEO techniques that will eventually drive traffic towards their websites.

Author
Pablo Villalpando

Pablo holds a BA in Sociology and is a Bilingual SEO Strategist for Victorious. He was recently featured in "Real Research: Research Methods Sociology Students Can Use" by CSU, Chico Professor Liahna Gordon. He is fortunate to enjoy a career path through analytics, digital marketing, and social psychology. His passions include Mexican food, his 4-year-old lab Chia, and astronomy.

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