In a past article, I shared with you a key idea that not many search engine optimization companies are willing to bet on: SMO (or social media optimization) can boost SEO, not destroy it.

I believe the two entities have the same backbone and structure, only with a different set of clothes. While both aim towards increasing the potential of your site to reach more people, SEO does this by upgrading the technical aspects of your website, while SMO uses social networking sites to propagate website URLs. In other words, the focus of SMO is to drive traffic to a particular website using links posted on social media accounts.

The relationship between SMO and SEO is also mutual. When people find your company website on search results and discover something relevant, this will lead to higher chances of your content being shared through social media sites. Flipping the coin reveals a similarly true concept – when your pages appear on social media, search engine spiders can also crawl through these sites and find your links.

If you want to earn high Google rankings through optimizing your social media accounts, here are some effective ways of approaching your goal:

  • Aim to have as many +1s as you can. Google+ is, of course, tied up with the number one search engine. When your website pages generate lots of shares and +1s via Google+, it will eventually lead to an increased probability of getting indexed by Google. Add that to the fact that as more people discover and share your content, more visitors will troop to your website to read its entirety.
  • Tap the power of influencers. The world of social media is like Hollywood. People follow celebrities and listen to what they are saying. It’s the same case with social networking sites; we turn to online experts and advocates for their inputs on things that we’re interested in. If you want to connect with these influencers, start slowly. You may like or retweet their posts, follow them through their social media accounts, or participate in their discussions. As you develop your online relationship with them, they may at one point in time try to engage with you personally and even endorse what you have to share. In time, you might become an influencer yourself!
  • Unleash the power of images. Years ago, images and pictures were merely accessories to paragraphs and written content. Boy, has social media changed the way we perceive SEO! Nowadays, attention grabbing one of the key elements to a successful traffic to your sites, because social media account holders typically click on images that get the message across even before the textual content does. In fact, one way of capitalizing on this untapped power is by making infographics, or those huge panel images that are packed with loads of information about a particular niche. You can pretty much say anything and everything in a single infographic, and it has a greater potential to become viral if you did it right.

These are just a few methods of getting the best of both worlds when it comes to SMO and SEO. What’s important is to do things now; otherwise, some other company might snatch your ideas first and leave you in the social media dust.

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Author
Michael Transon

Michael Transon is the CEO of Victorious. He's a big fan of ASU football, his cat Tux, and dinner parties. He lives at Ocean Beach in the Outer Sunset Neighborhood.

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