Many companies and brands are reluctant when beginning their search for the right SEO agency. At the start of the process, an SEO consultant conducts a handful of analyses by reviewing a potential customer’s site and learning where it stands in the midst of competitors on the web. However, there’s more to an SEO consultant than just SEO knowledge.
SEO consultants blend a mixture of account management techniques and SEO expertise to deliver a one-of-a-kind consultation. Now, when I say “account management techniques” I don’t mean that they double as an account manager and a SEO specialist. However, one hand washes the other. Bringing these two together opens up the possibilities of delivering an incredibly effective, trustworthy, and clear SEO consultation when developing a new SEO campaign. Let’s take a look at both sides and the qualities they have!
An SEO Consultant Understands SEO (Like The Back Of Their Hand)
Don’t get me wrong, while the ability to communicate SEO in a way that clearly communicates what is going on with Google, a customer’s website, and a handful of other SEO aspects is important, the knowledge and ability to conduct SEO processes is the most crucial.
SEO consultants need to be able to take the objectives and goals a customer has and know how to develop a custom SEO campaign that drives traffic to the site and increases rankings. The ability to understand the theory of SEO and put it into play is what sets SEO agencies apart from the rest. For instance, if a customer’s site has too many branded links, they’ll need to dilute their anchor text portfolio with keyword rich links, generic links, and URL links. Simply building links without a strategy that comes from SEO theory can result in over-optimization and penalize a site.
In addition, an SEO consultant needs to be able to understand how all SEO processes carried out have affected their customers’ site and how they will continue to affect them. At Victorious, we equip our San Francisco SEO consultants with not only the understanding of SEO processes and SEO theory, but with the skills to communicate what is going in the campaign as a narrative.
An SEO Consultant Can Communicate SEO
While the SEO expertise is essential when looking for an SEO consultant, their ability to communicate it clearly with a customer is just as important. What does the data and analysis matter if it doesn’t make contextual sense to the customer?
Explaining the successes of SEO efforts in the context of a customer’s unique situation is essential when looking for an SEO consultant. An SEO consultant needs to take industry, competitors, maturity of a site, authority of a site, Google’s algorithm updates, on top of an agency’s own SEO processes, into account to properly keep a customer updated and informed with what’s going on in their SEO efforts. At Victorious, our SEO consultants communicate an SEO campaign as an opportunity of telling the story of a company’s growth through our SEO efforts.
If you’re interested in finding an SEO consultant that can properly wade you through the waters of growth and development in an SEO campaign, grab a free quote from us here!