In order to achieve better search engine optimization (SEO), it helps that your site is mobile-friendly. Though some organizations may deem it unnecessary to reformat their websites to look good on mobile screens, it is essential to do this move if you want Google to take notice.

Having a mobile-friendly website can do wonders to your site in terms of boosting your click-through rate and your website’s visibility in search results.

These are things that Google has been promoting in recent years, but some website owners are still hesitant to follow responsive design. If you are one of these people, you need to read this short piece before it becomes too late!

Why is there a need to go mobile?

There’s really one simple answer: Because Google says so (or something to that effect). The urgency to consider mobile-friendly web design started when Google announced in 2015 about mobile-friendliness as a ranking signal. In short, Google has put a premium on websites that are mobile friendly.

Mobile Friendliness = Better SEO

Still unconvinced about the impact of responsive design or mobile-friendliness on your site’s SEO? You need to read on.

shutterstock_509522392

1. Mobile-friendly sites appear at the top of search results

One huge reason to make the switch to a more mobile-friendly site is that Google ranks these sites higher on search results. This is to ensure that users who Google through their mobile devices are given a better user experience. This promotion of mobile-friendly sites demotes sites that do not offer a mobile version.

2. Mobile-friendly sites have better click-through rates

If online users were to make a Google search on mobile devices, four out of five results will be tagged “mobile-friendly” and will appear at the top of the ever-precious search engine results page (SERP). Websites that don’t look good on mobiles may experience a drop in Google referrals and consequently the click-through rates. Over time, the likelihood of getting clicked will be higher for mobile-friendly websites than traditional ones.

3. Mobile-friendly sites have a higher likelihood of getting more profit

Lastly, not having a mobile-friendly site can lead to a loss of revenue. In an era where most people use their mobile devices to search for products and services, optimizing your site for mobile users can be a major advantage.

People who have difficulty maneuvering a website on their mobile phones or tablets tend to shift to other competitor sites that look good on their screens. The frustration of putting up with poor mobile user experience tends to veer users away from your site and towards other sites that have a mobile-friendly version.

Preparing your site for mobile-friendliness

While Google does penalize sites for not having user-friendly versions, they offer a Mobile-Friendly Test tool that allows you to test your site if it is designed for mobile viewing. Once your website passes the test, Google will award the site a mobile-friendly tag.

According to Google, the use of labeling and prioritizing mobile-friendly websites is to ensure that all mobile users have a better user experience online. “We see these labels as a first step in helping mobile users to have a better mobile web experience. We are also experimenting with using mobile-friendly criteria as a ranking signal, “ according to a post in the Google Webmaster Central Blog.

Conclusion

These tips should be able to help you improve your website’s mobile SEO. The rate of online use is stronger than ever, especially with the existence of smartphones and tablets. It is essential that your site performs at its optimal level across all devices to ensure your customer’s user experience.

New call-to-action

Author
Michael Transon

Michael Transon is the CEO of Victorious. He's a big fan of ASU football, his cat Tux, and dinner parties. He lives at Ocean Beach in the Outer Sunset Neighborhood.

Additional articles

Turning the SEO Flywheel

The Flywheel Effect The flywheel effect was conceptualized by Jim Collins in his book, Good to Great. Collins and his team of researchers found select organizations that drastically outperformed their competition for years, and analyzed their commonalities to assess what propelled them to their exceptional success. What did they find? 7 key characteristics, culminating in the concept of the Flywheel Effect. Keep pushing and the flywheel builds momentum. Keep pushing and eventually it starts to help turn itself and generate its own momentum – and that’s when a company goes from good to great. As Jim explains: “The flywheel image …

Read Article
6 Min Read
What is Organic Search?

The main way we navigate the internet around the world today is by searching — with the vast majority of searches coming from the Google search engine, and a very small market share going to other search engines like Yahoo or Bing. In marketing terms, all of this searching is referred to as organic search, and it is the most “natural” way you might navigate to a new place, or find the answer to a burning question you find yourself suddenly needing to know the answer to. Here are the answers to some frequently asked questions about organic search engine …

Read Article
6 Min Read
How to Unlock Google Analytics Keyword ‘Not Provided’

A show of hands for all the marketers constantly frustrated with Google Analytics reports saying ‘not provided?’ Don’t worry, that’s completely normal. And yes, there’s a way around it. As annoying as it is, there was a lot of intention behind Google launching ‘not provided’ reporting, starting in 2011. It doesn’t mean you’re shit out of luck, it just calls for a little extra effort to “unlock” and access this data.  As a marketing professional, having access to the organic search keyword ‘not provided’ will give you a huge leg up on the competition.  By unlocking ‘not provided’ keywords  you’ll …

Read Article
6 Min Read
Let's give your business the attention it deserves