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What are Local Citations? Here’s How They Build a Strong SEO Strategy

Local Citation Building and How to Use It in Your SEO Strategy If you’re running a local business, a lot of your online marketing revolves around getting the essential information about your business in front of the people that you want to reach. Often called a “NAP” for Name, Address, and Phone number, local citations normally feature the basic contact information for a business. This is the information you would typically find in a business listing like Yellowpages or on Yelp that could be relevant for someone looking for your type of business in their local area. That’s where local …

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6 Min Read
What Is Index Bloat & How Does It Affect My Website?

Defining Index Bloat Index bloat occurs when there are too many pages on a website indexed in search engines. In other words, when your site “bloats” search engines indices, there is an excess of low-quality pages that Google is indexing, wasting valuable and limited resources on pages that you probably don’t care about. Index bloat can lead to the following SEO issues: Exhausts crawl budget * Decreases the organic quality of the domain Lowers the ranking potential of your other pages Additionally, there are a few scenarios that apply to some websites in specific situations that make them prone to …

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3 Min Read
How Does SEO Work?

SEO is a notorious black box for modern marketers.  Experts either proclaim SEO to be the ultimate online marketing solution or pronounce it dead while trying to promote the next big trend. Make your way onto any marketing blog or publication and you’re bound to find plenty of conflicting information about how SEO works and how search engines determine results. But for small business owners who don’t have much experience promoting their business online may be asking – how does SEO work? After all, although the basic idea behind SEO may be clear, the exact process of how search engines …

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5 Min Read
5 Reasons Why Political SEO Matters to Campaign Marketing

Most modern politicians understand the power of search engines and how they can influence the public. A 2015 study by the American Institute for Behavioral Research and Technology concluded that “search rankings can shift the voting preferences of undecided voters by 20% or more”. Some are calling for the government to curb this influence. Others say that the algorithms are tilted against them.

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8 Min Read
Teammate Spotlight: Meet Houston Barnett-Gearhart & Pablo Villalpando!

We were able to get the opportunity to chat with our VP of Product Houston Barnett-Gearhart & SEO Strategist Pablo Villalpando about their insights & thoughts within themselves, their work, and each other throughout their time at Victorious. With working together for over a year we were able to learn about what these two have accomplished and what they are continuously growing in. Interview conducted and condensed by JENNI BOJANIN & NICOLE NORRIS HOUSTONS INTERVIEW Q. What inspires you? A. I inspire myself; I am very intrinsically motivated. “Becoming the best version of yourself” is so important to me. What …

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3 Min Read
How Irrelevant & Generic Anchor Texts Will Strengthen Your SEO

“Why am I getting backlinks to my site using words like “read more” and “click here”?” “Am I getting hacked?” “Am I getting attacked by a competitor?” TL;DR: You didn’t get hacked. It’s actually normal! It occurs naturally as the web grows and people share content with one another. If you’re interested in learning the details of generic anchor texts within the purview of off-site SEO, continue reading! What are Generic Anchor Texts? Before I can get into the nitty-gritty of these type of backlinks, I have to clarify what generic anchor texts are and what they are not. It …

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6 Min Read
Victorious SEO Sales Team 1:1 Interview

Find out what inspires our Sales team trio! Our interview with Audra, Deena, and Shamar shed light on how we empower each other as women in the workplace! Interview conducted and condensed by JENNI BOJANIN & NICOLE NORRIS AUDRAS INTERVIEW Q. What inspires you? A. Personally, I’m inspired by humanity’s capacity to create social change and how any small act of kindness has a ripple effect and can make a difference. Q. What is something you learned the hard way? A. Sometimes you learn the hard way that less is more and that putting your health first allows all other …

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3 Min Read
What Makes a Quality Backlink?

Whenever Google rolls out a new Penguin update, marketing professionals across the globe sprint to their analytics to see if they’ve been affected. You’ve heard the horror stories. Sites dropping 90%+ organic traffic due to algorithmic penalizations related to link spam or link quality. These penalizations cause the entire community to question what constitutes a quality link portfolio, and by extension, what is a high-quality link itself. Most general marketing practitioners will turn to their most trusted sources of SEO news and performance. For many, that’s Moz. Moz and other sites like Search Engine Journal, Neil Patel, or Search Engine …

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8 Min Read
What is the Google Algorithm? The 9 Essential Updates + Our Predictions

What is the Google Algorithm and SEO? In its most simple form, SEO can be defined as a data-driven approach to optimizing a website in order for it to generate more traffic organically from Google and other search engines. On average, there are about 10 results on the first page of Google. The pages that fill these positions are ordered by rank. The higher your page is on the search engine results page, the better your click-through rate is. Brief History of SEO Nowadays, Google and other search engines are smarter than ever- they use artificial intelligence to help process …

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5 Min Read
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