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The Comprehensive Guide to Domain Authority Update 2.0

What is Domain Authority? Domain Authority (DA) is a metric that an independent and privately-held software company,  (Moz), has created to help quantify the authority of websites. This, in the past and somewhat now, is a good way for marketing professionals and SEO experts to understand their potential to rank higher in search engines like Google. The most influential variable in Google’s ranking algorithm is the quantity and quality of backlinks that are currently pointing back to your site. Since Moz is able to put a metric on the authoritativeness of a site, it is a widespread belief among many …

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7 Min Read
Victorious SEO Leadership 1:1 Interview

We got the chance to sit down with our CEO Michael Transon & People Operations Manager Casey Joens to get a better insight on how the two work as a team to bring the company together as a whole. Michael brought Casey on in the early growth of Victorious when there were only 6 employees in an 800 sq ft space. There are currently over 35 employees and we’re still growing at a rapid pace. It is truly inspiring to hear what these two have accomplished together throughout the progression of Victorious. They have been through it all. Check out …

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4 Min Read
A Guide to Google’s SEO Algorithm Updates

The Early Days of Search Engines   Once upon a time all it took to rank highly on a search engine was meta tags that included a search keyword and a high density of that keyword on your site. This resulted in site owners spamming results pages with ad ridden websites that provide users with frustrating and unsatisfying experiences. Enter Google. Google arrived on the search engine scene with a revolutionary algorithm called PageRank. PageRank was a formula that essentially ranked sites based on the number and quality of links pointing towards that site. By introducing a metric that accounted …

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9 Min Read
What are Backlinks and Why are They Important? 10 Things to Know

Link building just might be the most misunderstood aspect of SEO. Any experienced digital marketer knows that links play a role in Google’s evaluation of a site. But how exactly does Google’s algorithm use links when determining a site’s authority? Are backlinks received from press releases or social mentions helpful for SEO? Are multiple links from the same site equally impactful? And most importantly, where should a marketer start when it comes to building backlinks? In this article, I’ll lay a foundation for understanding the history of backlinks, answer a myriad of FAQs about backlinks, and ultimately touch on the …

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15 Min Read
Victorious Wins 2018 Search Engine Land Award for Boutique SEO Agency of the Year

The SEO and SEM community came together Tuesday night in Seattle, Washington at the 2018 Search Engine Land Awards to recognize the industry’s most outstanding individuals, campaigns, and agencies. On the 6th, we announced that Victorious had been named one of three finalists in the running for Boutique SEO Agency of the Year. Today, it is with great pleasure to announce that Victorious has took home that award. In the presence of over 500 industry professionals and event sponsors – Google, Bing, Marin and Acronym – Victorious walked across the stage at the Museum of Pop Culture to receive the title …

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3 Min Read
Victorious Named 2018 Agency of the Year Finalist by Search Engine Land!

Search Engine Land, the leading industry source for news and in-depth analysis about search engine technology and performance, has named Victorious a finalist for the 2018 “Agency of the Year” at the Landy Awards in Seattle, WA. To say we’re pumped is an understatement. 🙂 Year after year, the submissions from around the world continue to impress and raise the bar — it’s incredible to have earned a nomination among an impressive field of agencies. Search Engine Land created “The Landy Awards” to recognize individuals, SEO tools and PPC platforms, agencies and internal marketing teams within the digital marketing community who …

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2 Min Read
Clutch Names Victorious 2018 Market Leader For SEO

“Moving the needle in SEO. An easy task? Not by any means, but Victorious SEO has the experience and know-with-all to make this seemingly impossible undertaking…possible. Many companies will and still try to get away with black-hat SEO strategies. That’s the thing about SEO. It’s essential, but it has to be done correctly, or the consequences can be devastating. One survey found that nearly 1 in 5 businesses had a negative experience with an SEO provider before finding one that delivered measurable results and was trustworthy. This is why having a presence on Clutch, a credible ratings and reviews platform …

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3 Min Read
How to Write a Cold Calling Sales Script for Software Sales

Writing a cold calling sales script for software sales is the most agonizing and painful part of your sales job – but it doesn’t have to be. What if you had a system that would ultimately help you sound more professional and confident at all times during the conversation?  I want to give you some tips to writing cold calling scripts that actually work. The key is to think through the entire conversation so that you avoid sounding like a blabbering idiot.  Here are a few tips to help make the most out of those calls!   How to Write …

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4 Min Read
SaaS Startups: How to Generate Revenue in Your First 90 Days

Did you know that 90% of SaaS startups fail within the first 48 months? This staggering statistic makes a startup founder stop and ask, “Am I really ready to take the necessary steps to make my company thrive?” Generating revenue in your first 90 days is critical for a few reasons: It provides essential cash flow to pay employees, invest in new R&D, increase marketing and advertising spend, and It allows you financial freedom to hire top talent in sales, development, and leadership. It shows investors that there is true market demand for your product – and shows them they …

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3 Min Read
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