Let's be internet friends

Despite the changes in SEO standards through the years, making a content-rich website will always be one of the best ways to earn a good SEO standing.

Unfortunately, some website owners have ignored the importance of content quality, and have instead focused on selecting the right keywords, hoping that this would land them a good search ranking. Although using the right keywords is extremely critical, it should be emphasized that websites should have content with a healthy number of keywords.

Keyword overload now considered a black hat SEO technique, because it focuses on earning a high search rank rather than on the needs of the site visitors and search users.

The Proper Mindset in Creating Site Content

A professional writer should always provide interesting information and not overuse keywords that would leave visitors wanting. The content should make visitors feel satisfied with their inquiries answered properly. In contrast, repeating keywords may look like you are reading a story that does not provide enough information, but is instead making its readers run around in circles.

The main goal in writing web content is to make the readers become interested to read the whole content and not to simply click and go. People who visit a website expect valuable information to answer their questions or solve their problems. Unless they see this in a website, you could miss the opportunity of converting visitors into paying customers.

Content Strategies for Site Owners

shutterstock_432618985There is a need to optimize your content with the use of target keywords and keyword phrases that will help you land a good search ranking and hopefully improve traffic to your website. Developing a content-rich website with SEO as the primary focus will not generate organic traffic, and will even hurt your SEO more than help it.

Ever since the Panda update, Google has wiped out websites using the black hat technique from its search index. As a result, more deserving websites are placed on top rankings.

One good strategy to prevent a black-hat label for your website is to follow a keyword frequency of less than 2 percent. In other words, your target keyword should appear in your content not more than 10 times in 500 words.

Here are some other steps that can guide you in creating a content-rich website:

  1. Provide a balance in using your keywords or keyword phrases.
  2. Use meta descriptions that can clearly describe the content of your site which can entice readers to pursue reading your content.
  3. Include the target keywords in the URL of the page.
  4. Include external links of the sources that you used as references in developing your content. This increases the relevance and value of your website.
  5. Focus on writing quality. Well-written content will not only attract more readers and potential customers, but can also encourage other websites to link to your page.

In writing content for a business website, you should highlight what your business is selling or offering. Information related to products and services will entice more readers to check your site, most especially if they know that you constantly update your website with outstanding content.

New call-to-action

Author
Michael Transon

Michael Transon is the CEO of Victorious. He's a big fan of ASU football, his cat Tux, and dinner parties. He lives at Ocean Beach in the Outer Sunset Neighborhood.

Additional articles

Blog Post Template – Victorious’ Cheat Sheet for Optimizing SEO Content (Rev. 2019)

(If you want immediate access to the Victorious internal content Google Doc template, click here. ⬅️You’ll need to request access from your business email, we’ll get approved ASAP! ??) Google demands that blog articles are laid out in a manner that’s easy to read for both users on all devices, and the Google search spiders. To give them what they want, you’ll need a blog post template, otherwise known as a blog article template that will check all these boxes. To give you a leg up (and save you from blog template confusion hell), we’ve created one for you! Using …

Read Article
5 Min Read
Voice Search & SEO: 7 Techniques for Voice Search Optimization

Understanding Voice Search & Voice Search Optimization There are few things in life that are certain: death, taxes and the fact that when you search, ‘voice search,” the top result will be some SEO or marketing publication proclaiming, ‘THIS is the year that AI assistants will shatter everything we know about search!’  While the impact has been less than sudden, there’s no denying voice search and the mobile revolution have left their mark on the SEO industry.  But what is voice search and how exactly should we respond to it? The fact remains that voice search is on the rise …

Read Article
7 Min Read
What Is Index Bloat & How Does It Affect My Website?

Defining Index Bloat Index bloat occurs when there are too many pages on a website indexed in search engines. In other words, when your site “bloats” search engines indices, there is an excess of low-quality pages that Google is indexing, wasting valuable and limited resources on pages that you probably don’t care about. Index bloat can lead to the following SEO issues: Exhausts crawl budget * Decreases the organic quality of the domain Lowers the ranking potential of your other pages Additionally, there are a few scenarios that apply to some websites in specific situations that make them prone to …

Read Article
3 Min Read
Let's give your business the attention it deserves