Search engines use complex algorithms to identify pages that they will include in the index and display in the search engine results page (SERP). By utilizing SEO techniques, websites will have a way of getting discovered by search engines.
A lot of factors can affect the search ranking of your website. Today, we will discuss off site SEO as a major factor in leading your site to increased traffic.
A Brief Background on On-Site SEO
Most websites focus on on-page elements of the website. This should not be the case because most of the time, Google focuses on the things that happen outside.
Dr. Peter Meyers of Moz observed that most authority website owners spend around 30% of the time in link building and 70% in on-page SEO. Other kinds of websites, on the other hand, do it the other way around.
What is Off-Site SEO?
From the name itself, off-site SEO refers to the external factors that affect the search ranking of a website. It is often associated with link building, but off-page SEO is more than that. It often involves promotion methods for the purpose of getting noticed by search engines.
Off-site SEO uses a variety of factors for generating awareness for your website. While on-page SEO factors focus on content and HTML codes on your site, off-site factors can contribute to increasing the popularity and traffic to your website.
Off-Site SEO Best Practices
Here are some of the most commonly used off-site SEO techniques:
Link building is the practice of acquiring external links to your website. If visitors discover your site through other people’s blog posts or other reputable websites, there’s a big chance that they will become your loyal followers. Link building is a way of telling search engines that content on your website provides good information.
Although there are about 200 factors that Google considers in ranking websites, effective link building can play a crucial role in making your website an authority in your chosen niche.
It is worth noting, however, that link building is not all about quantity but quality as well. The number of links pointing to your website is not necessarily more important than the sources of those links. A link to your site from a personal blog doesn’t generate the same effect as a mention from the New York Times or other high-authority sites.
This is another commonly used technique for off-site SEO. The idea behind bookmarking is for people to link and share web pages that they like through bookmarking sites such as Delicious, Propeller, Digg, and the like.
The links can be seen by other online users, who may decide to visit your site. As a result, your website traffic will increase.
While not as popular as it used to be, bookmarking is still a good strategy to use if you want to get traffic to your website. Depending on your niche, there are many bookmarking sites that you can use for promoting your content.
Social media channels provide websites with a good medium for boosting their search rank. First off, you need to create accounts on Facebook, Instagram, LinkedIn, or other social media networks. Through these channels, you can share your site links to friends and inform them about posts on your websites.
In short, social media can be used for website promotion and for building your online reputation.
In a way, social media is similar to link building. Sure, most of the links from social media sites are no-follow, but this does not mean that they are not valuable.
Social media mentions are now becoming a ranking factor. By properly configuring your social media profiles, you can also boost your search engine rankings. The more your contents are shared through social media, the more it will get noticed by search bots.
Blogging is another powerful and effective way to promote your website online. The important thing to remember when it comes to blogging is to write unique content. You need to be precise when writing your blog posts so that readers will easily understand the point you are trying to drive.
Aside from posting unique content, another way to promote your blog is by posting comments on similar blogs. If you are not into writing, you can consider getting a guest blogger to produce the content for you.
Cross-linking is the process of linking two separate sites through clickable links. With this strategy, you get a link from other websites or blogs that are related to yours. This may be hard to implement if you do not have enough content to link, though.
Citation is a process of including the NAP (Name, Address, Phone Number) on your website pages. It can help search engines evaluate your online presence and authority.
Unlike link building, the URL of your website does not have to be present to get cited, the NAP will suffice. However, it is important to be consistent. The NAP should match the information on your website.
How Can Website Owners Benefit from SEO?
A successful off-site strategy will deliver the following benefits to website owners:
- Increased rankings: Higher search engine ranking means more traffic for the website.
- Higher PageRank: PageRank refers to any number between 0 and 10 to indicate how important a website is to Google. The system was one of the reasons for the success of Google in showing the most relevant results to search users. It is just one of the hundreds of other factors that Google uses to rank websites.
- Better exposure: Higher ranking goes hand in hand with higher exposure because when a website is ranked at the top page, it will get more links, visits, and social media mentions.
These off site SEO strategies can contribute to improving the popularity and search ranking of your website, and as an SEO agency, it’s what we do every day. By implementing them, you can look forward to seeing the pages of your website appearing at the top of search results.