SEO has been constantly evolving as online technologies come and go, but one factor that has become staple is the use of mobile devices to browse websites and conduct online search. Google has already started to take notice of this, based on its 2015 algorithm update to include mobile-friendliness as a ranking signal.
Advantages of a Mobile-Friendly Website
Mobile users have already outnumbered desktop users in terms of web browsing, and therefore making your site mobile-friendly leads your site to more viewers. Here are the other benefits of using mobile-friendly web design on your site:
Higher potential for user engagement
According to a recent study, mobile users who get their inquiries answered are more likely to purchase a product or service from the website. This is a clear indication that having a mobile-friendly website generates more leads and sales.
Better user experience
When people like what they see and experience, they tend to repeat the same activity. The same is true with a good mobile user experience: making your pages mobile-friendly improves your site visitor’s viewing experience.
Increased chances of landing on Google search results
The search giant has already mentioned its preference over mobile-friendly websites. Isn’t that motivation enough to start changing your site design to a more mobile-friendly one?
Mobile SEO Best Practices
If we fail to understand how our websites should be made, we might be using bad SEO techniques that are actually destroying the search ranking of your website instead of improving its chances. Here are some techniques to make your website follow mobile SEO best practices:
1. Check Loading Time or Page Speed
When online users click on a link, they expect to be directed immediately to the destination page without having to wait long. Some strategies to increase the page speed include minimizing redirects and using minified code.
2. Use a Responsive of Mobile-Friendly Design
Not all users use the same type of device in viewing your content. Make sure that your web design can be viewed properly on any kind of device or screen size. The best way to achieve this is to use a responsive theme or mobile-friendly design.
Also, stay clear of Flash videos because some mobiles cannot play this kind of media file. HTML5 may be a better option.
3. Optimize Titles and Meta Descriptions
Since mobiles have limited space, it is best to use concise information that would instantly make the user click on the link and check your website. Make sure that the title, information and URL contain appropriate keywords pertaining to your website/products/services.
4. Configure your site for mobile viewing
By using CSS3 media query it allows the same content to be shown on both mobile and desktop which automatically adapts to the size of the user’s screen.
5. Consider using a Mobile-Exclusive URL
Have you noticed Facebook’s URL when using a desktop and a mobile device? Creating a parallel mobile site enables a content customized for mobile users. Mobile sites use “m” domain.
Mobile user experience has emerged as one of the factors to include in SEO best practices. Make sure that you’re not lagging behind on this trending SEO technique.